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All Journal Jurnal AbdiMas Nusa Mandiri SAP (Susunan Artikel Pendidikan)
Mahadika Pradipta Himawan
Universitas Dian Nuswantoro
Computer Science & IT Decision Sciences, Operations Research & Management Education Energy Environmental Science Mathematics Physics Social Sciences Other

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Peningkatan Mutu Pusat Pembelajaran Sunan Kalijogo dengan Strategi Two Stay Two Stray Tri Esti Rahayuningtyas; Widyatmoko Widyatmoko; Mahadika Pradipta Himawan; Choerul Umam
SAP (Susunan Artikel Pendidikan) Vol. 10 No. 2 (2025): SAP
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sap.v10i2.615

Abstract

The learning system in non-formal educational institutions still faces challenges such as low active student participation and the dominance of a tutor-centered approach that makes the learning process monotonous. Therefore, innovative, interactive, and student-centered learning strategies are needed to create an interesting and meaningful learning atmosphere. This study aims to evaluate the effectiveness of the Two Stay Two Stray (TSTS) learning strategy in improving the quality of education at the Sunan Kalijogo Kediri Community Learning Center (PKBM) and provide strategic recommendations for innovative student-centered learning. The study was conducted in May 2025 using a qualitative approach, focusing on the experiences, behaviors, motivations, and interactions of participants holistically. The TSTS strategy fosters active two-way communication between tutors and students. So that students can express opinions, share ideas, and collaborate in finding solutions to help reduce boredom and improve understanding. The findings show that TSTS increases student participation and encourages a more interesting, inclusive, and humanistic learning environment, thereby improving the quality of teaching. The study contributes academically by becoming the basis for further research on the TSTS method in other PKBM programs, such as skills or entrepreneurship training.
PELATIHAN PENYUSUNAN RENCANA BISNIS BERBASIS STRATEGI PEMASARAN SISWA SMK PAWYATAN DAHA 2 KEDIRI Widyatmoko Widyatmoko; Ichwan Setiarso; Tri Esti Rahayuningtyas; Mahadika Pradipta Himawan
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 2 (2026): Periode April 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i2.8279

Abstract

This community service program aims to enhance the entrepreneurial competencies of students at SMK Pawyatan Daha 2 Kediri City through training in business plan development based on marketing strategies. The main problem faced by partners is students' limited understanding of how to develop comprehensive business plan components, such as market analysis, and their lack of ability to utilize information technology for digital marketing. The scope of the program includes identifying problems in business management and product marketing, developing structured business plans, and implementing digital marketing strategies using information technology. The methods employed consist of interactive training sessions, simulations, group discussions, mentoring, and business pitch presentations. Data were collected through preliminary observations, discussions with school representatives, and evaluation of students’ business plan documents as well as their digital marketing practices. The results indicate that more than 80% of participants understood the stages of business plan preparation, and approximately 70% were able to produce complete and presentation-ready business plan documents. Furthermore, over 80% of students successfully created digital promotional accounts and uploaded marketing content via social media platforms. The implementation of science and technology tools such as the Business Model Canvas (BMC), Canva, and Artificial Intelligence (AI) contributed to improved creativity, business planning effectiveness, and branding and product promotion skills. In conclusion, business plan training based on marketing strategies effectively fosters an entrepreneurial mindset, strengthens managerial and marketing skills, and prepares students to become independent and competitive young entrepreneurs.
Co-Authors Choerul Umam Ichwan Setiarso Tri Esti Rahayuningtyas Widyatmoko Widyatmoko