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All Journal Jurnal Transformatika Jurnal AbdiMas Nusa Mandiri Optimal: Jurnal Ekonomi dan Manajemen
Ichwan Setiarso
Universitas Dian Nuswantoro
Computer Science & IT Decision Sciences, Operations Research & Management Education Energy Environmental Science Mathematics Physics Social Sciences Other

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PELATIHAN PENYUSUNAN RENCANA BISNIS BERBASIS STRATEGI PEMASARAN SISWA SMK PAWYATAN DAHA 2 KEDIRI Widyatmoko Widyatmoko; Ichwan Setiarso; Tri Esti Rahayuningtyas; Mahadika Pradipta Himawan
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 2 (2026): Periode April 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i2.8279

Abstract

This community service program aims to enhance the entrepreneurial competencies of students at SMK Pawyatan Daha 2 Kediri City through training in business plan development based on marketing strategies. The main problem faced by partners is students' limited understanding of how to develop comprehensive business plan components, such as market analysis, and their lack of ability to utilize information technology for digital marketing. The scope of the program includes identifying problems in business management and product marketing, developing structured business plans, and implementing digital marketing strategies using information technology. The methods employed consist of interactive training sessions, simulations, group discussions, mentoring, and business pitch presentations. Data were collected through preliminary observations, discussions with school representatives, and evaluation of students’ business plan documents as well as their digital marketing practices. The results indicate that more than 80% of participants understood the stages of business plan preparation, and approximately 70% were able to produce complete and presentation-ready business plan documents. Furthermore, over 80% of students successfully created digital promotional accounts and uploaded marketing content via social media platforms. The implementation of science and technology tools such as the Business Model Canvas (BMC), Canva, and Artificial Intelligence (AI) contributed to improved creativity, business planning effectiveness, and branding and product promotion skills. In conclusion, business plan training based on marketing strategies effectively fosters an entrepreneurial mindset, strengthens managerial and marketing skills, and prepares students to become independent and competitive young entrepreneurs.
Decision Support System Pemilihan Target wilayah Layanan Kesehatan Gratis Program Corporate Social Responsibility (CSR) Klinik Utama Sari Medika Dian Prawitasari; Aries Setiawan; Ichwan Setiarso; Moch. Sjamsul Hidajat; Lely Kusumaningrum; Jaka Prasetya; Arditya Dian Andika; Dedi Joko Purnomo
Jurnal Transformatika Vol. 24 No. 1 (2026): July 2026
Publisher : Jurusan Teknologi Informasi Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/transformatika.v24i1.15535

Abstract

Kegiatan Corporate Sosial Responsibility (CSR) berupa layanan kesehatan gratis oleh Klinik Utama Sari Medika dilakukan setiap periode tertentu dengan membatasi wilayah kecamatan. Untuk mendapatkan prioritas kecamatan-kecamatan yang sesuai kondisi yang ada maka diperlukan upaya perangkingan. Salah satu metode yang dapat digunakan adalah profile matching dengan penentuan variabel yang tepat meliputi jumlah penduduk, jumlah penduduk miskin, jumlah puskesmas pembantu, aksesibilitas, angka gizi buruk dan angka stunting. Hasil akurasi yang dihasilkan adalah sebesar 84% sehingga metode ini sesuai untuk proses perangkingan pada permasalahan yang ada.
Analisis Risiko Lingkungan dan Ekonomi dalam Manajemen Proyek Pembangunan Akses Jalan Bandara Internasional Dhoho Kediri Ichwan Setiarso; Widyatmoko Widyatmoko
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.5862

Abstract

This study aims to analyze the environmental and economic risks in the construction project of the access road to Dhoho Kediri International Airport. The main focus of this study is to identify the risks that emerge during the project implementation and their impact on the smooth progress of the project as well as the surrounding environment. Furthermore, this research aims to develop mitigation strategies to reduce the negative impacts of the identified risks. The benefits of this research include providing insights for local governments and project managers to manage risks more effectively, as well as informing the public about the potential impacts of the development. This study is also expected to contribute to decision-making for the sustainability of the project. The issues identified in this study include potential environmental damage caused by the development, cost uncertainties that lead to budget overruns, and social risks related to conflicts with local communities. This research uses a quantitative approach with statistical analysis to measure and identify the level of risks and their impacts, through surveys and interviews with relevant stakeholders, as well as project document analysis. Proposed solutions include the implementation of environmental risk mitigation techniques such as waste management and land rehabilitation, as well as careful budget planning to address economic risks. The results of the study show that good risk management can reduce negative impacts and improve project efficiency Abstract. This study aims to analyze the environmental and economic risks in the construction project of the access road to Dhoho Kediri International Airport. The main focus of this study is to identify the risks that emerge during the project implementation and their impact on the smooth progress of the project as well as the surrounding environment. Furthermore, this research aims to develop mitigation strategies to reduce the negative impacts of the identified risks. The benefits of this research include providing insights for local governments and project managers to manage risks more effectively, as well as informing the public about the potential impacts of the development. This study is also expected to contribute to decision-making for the sustainability of the project. The issues identified in this study include potential environmental damage caused by the development, cost uncertainties that lead to budget overruns, and social risks related to conflicts with local communities. This research uses a quantitative approach with statistical analysis to measure and identify the level of risks and their impacts, through surveys and interviews with relevant stakeholders, as well as project document analysis. Proposed solutions include the implementation of environmental risk mitigation techniques such as waste management and land rehabilitation, as well as careful budget planning to address economic risks. The results of the study show that good risk management can reduce negative impacts and improve project efficiency  
Simple Additive Weighting Untuk Prioritas Peminjaman Area Promosi Produk Kesehatan Pada Klinik Utama Sari Medika Dian Prawitasari; Aries Setiawan; Lely Kusumaningrum; Ichwan Setiarso; Moch. Sjamsul Hidajat; Andi Hallang Lewa; Dedi Joko Purnomo; Karmila
Jurnal Transformatika Vol. 23 No. 2 (2026): January 2026
Publisher : Jurusan Teknologi Informasi Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/transformatika.v23i2.13837

Abstract

Salah satu unsur pendukung pelayanan klinik adalah pemenuhan ruang sesuai dengan fungsi yang telah ditetapkan. Salah satu ruang pelayanan kesehatan yang ditetapkan oleh pemerintah adalah ruang edukasi dan pelatihan, yang berfungsi sebagai area promosi produk kesehatan. Di Klinik Utama Sari Medika, ruang ini disebut sebagai area promosi produk kesehatan. Meningkatnya permintaan penggunaan area tersebut menimbulkan permasalahan tersendiri, terutama terkait dengan penentuan prioritas peminjaman. Oleh karena itu, diperlukan suatu mekanisme prioritas peminjaman yang tidak hanya mempertimbangkan satu variabel, tetapi merupakan kombinasi dari beberapa faktor pendukung peminjaman. Metode yang digunakan dalam penelitian ini adalah Simple Additive Weighting (SAW), yang menerapkan pendekatan multikriteria dengan pemberian bobot pada setiap variabel. Hasil akhir penelitian menunjukkan tingkat kelayakan sebesar 85%, sehingga metode ini dapat digunakan sebagai alternatif dalam menentukan prioritas pengguna area promosi produk kesehatan.
Co-Authors Andi Hallang Lewa Arditya Dian Andika Aries Setiawan Dian Prawitasari Jaka Prasetya Karmila Lely Kusumaningrum Mahadika Pradipta Himawan Moch. Sjamsul Hidajat Purnomo, Dedi Joko Tri Esti Rahayuningtyas Widyatmoko Widyatmoko