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All Journal IERA, Islamic Education and Research Academy El-khidmah: Jurnal Diseminasi Pengabdian kepada Masyarakat
Fakhruddin Al Farisy
STAI KH. Muhammad Ali Shodiq Tulungagung
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Digital Public Relations Berbasis Nilai Islam dalam Meningkatkan Brand Awareness Pesantren di Ponpes Al Hidayah Samir Ngunut Tulungagung Fakhruddin Al Farisy
IERA, Islamic Education and Research Academy Vol. 7 No. 1 (2026): April 2026
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/iera.v7i1.2175

Abstract

The era of digital transformation, Islamic educational institutions particularly pesantren (is a Islamic boarding schools) face challenges regarding reputation articulation and institutional differentiation amidst an overwhelming flow of information. This study aims to analyze the implementation of a Digital Public Relations (DPR) strategy grounded in Islamic core values to enhance brand awareness for the Al Hidayah Samir Ngunut Islamic boarding school in Tulungagung. Employing a descriptive qualitative approach, the study documents how the integration of Islamic communication ethics specifically as qaulan sadīdan (honesty), qaulan ma'rūfan (kindness/propriety), and qaulan balīghan (effectiveness) transforms crisis communication, digital content management, and stakeholder interactions. Informants were selected using purposive sampling and consisted of public relations managers, the head of the public relations division, and division members. Data were collected through structured interviews and documentation, analyzed using the interactive model developed by Miles et al., and validated through source and method triangulation. Research findings indicate that the effectiveness of Digital PR at Pesantren Al Hidayah Samir (Ngunut, Tulungagung) achieved through the use of information technology is measured not merely by digital engagement metrics (such as engagement rates and traffic), but by the integration of spiritual authenticity (muru'ah) and technological capability. This strategic approach has proven effective in strengthening the pesantren's top-of-mind brand awareness as a modern educational institution grounded in spiritual character
SOSIALISASI PREVENTIF BULLYING DENGAN PENDIDIKAN EMPATIF PADA ANAK SEKOLAH DASAR KAMIM TOHARI; Muhammad Fathur Ro’uf; Fakhruddin Al Farisy; Muhammad Fauzi Ridwan; Muhammad Saiqul Huda
EL-KHIDMAH: Jurnal Diseminasi Pengabdian Kepada Masyarakat Vol 2 No 1 (2024): DESEMBER: EL-KHIDMAH
Publisher : P3M STAI KH. MUHAMMAD ALI SHODIQ

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Abstract

Praksis bullying menurut data Federasi Serikat Guru Indonesia tahun 2023 menjadi kasus tertinggi terutama di lingkungan sekolah. Tindakan bullying sendiri melibatkan berbagai bentuk seperti kekerasan fisik, verbal, dan sosial. Kasus semacam ini tampaknya memerlukan perhatian khusus, karena setiap tahunnya selalu ada kasus bullying yang mengemuka. Salah satu upaya yang dapat ditempuh dalam mencegah bullying yakni dengan mensosialisasikan dan mengimplementasikan pendidikan empatif. Pendidikan empatif dapat menjadi solusi integral dalam mencegah perilaku bullying karena selain memberikan pemahaman mengenai perasaan dan pengalaman pribadi, di sisi lain membangun kepekaan terhadap perasaan dan perspektif orang lain sejak dini. Metode yang diterapkan dalam kegiatan ini adalah service learning. Dalam service learning ini dirancang dalam bentuk pemaparan materi, diskusi interaktif, dan sesi tanya jawab. Sasaran pengabdian masyarakat adalah Pimpinan Anak Cabang Ikatan Sarjana Nahdlatul Ulama Rejotangan yang para pengurusnya beragam latar belakang dan kebanyakan guru sekolah dasar. Harapannya para pengurus dapat menjadi agen anti bullying di lembaganya dengan mendiseminasikan serta mengimplementasikan pendidikan empatif dalam rangka mencegah perilaku bullying di lingkungan sekolah dasar. Karena pendidikan empatif dapat memengaruhi perilaku positif, meningkatkan kualitas interaksi sosial, dan membangun hubungan yang bernilai guna mencegah perilaku bullying.
Co-Authors KAMIM TOHARI Muhammad Fathur Ro’uf MUHAMMAD FAUZI RIDWAN Muhammad Saiqul Huda