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All Journal JURNAL PETIK Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Komunikasi Islam (J-KIs) Jurnal Abdimas Kartika Wijayakusuma Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Kolaboratif Sains Journal of Communication Studies Journal Media Public Relations Jurnal Ilmu Komunikasi Sci-Tech Journal Deliberatio : Jurnal Mahasiswa Komunikasi Sinergi International Journal of Communication Sciences PESHUM
Vivien Febri Astuti
IPB University
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi Konten Instagram @Daihatsuofficialclub Untuk Meningkatkan Engagement Klub Daihatsu: @Daihatsuofficialclub Instagram Content Strategy To Increase Daihatsu Club Engagement Puan Dhana Mulyawan; Vivien Febri Astuti
Jurnal Kolaboratif Sains (Special Issue) - Jurnal Kolaboratif Sains (JKS) - Mei 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i5.7492

Abstract

Media sosial saat ini berperan besar dalam strategi pemasaran, terutama dalam industri otomotif. Instagram menjadi salah satu platform yang efektif untuk membangun hubungan antara perusahaan dan konsumennya. Penelitian ini bertujuan untuk menganalisis strategi konten Instagram @daihatsuofficialclub dalam meningkatkan engagement anggota komunitas pengguna kendaraan Daihatsu. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan pengumpulan data melalui observasi terhadap konten dan aktivitas interaksi di akun Instagram tersebut. Hasil analisis menunjukkan bahwa strategi konten visual seperti carousel, reels, dan unggahan feed yang disesuaikan dengan kebutuhan komunitas mampu mendorong keterlibatan audiens. Produksi konten yang terencana dengan penggunaan teks yang menarik, pemilihan waktu unggah yang tepat, serta interaksi aktif di kolom komentar, berkontribusi dalam membangun engagement yang lebih kuat. Penelitian ini memberikan kontribusi dalam memahami strategi digital yang efektif untuk membangun loyalitas komunitas di media sosial.
Konten Video Sebagai Strategi Publikasi Kegiatan Pada Media Sosial Pa3Kn Badan Keahlian DPR RI Dalam Perspektif New Media Ergie Ramadhan; Vivien Febri Astuti
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 5: Agustus 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i5.18260

Abstract

Perkembangan media digital mendorong institusi pemerintah memanfaatkan media sosial sebagai sarana komunikasi publik yang lebih efektif. Penelitian ini bertujuan untuk menganalisis pemanfaatan konten video sebagai strategi publikasi kegiatan pada media sosial Instagram Pusat Analisis Anggaran dan Akuntabilitas Keuangan Negara (PA3KN) Badan Keahlian DPR RI dalam perspektif new media. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa produksi konten video dilakukan melalui tahapan pra produksi, produksi, dan pascaproduksi yang terstruktur. Konten video dimanfaatkan sebagai media publikasi kegiatan kelembagaan sekaligus sarana komunikasi publik yang informatif dan menarik. Dalam perspektif new media, pemanfaatan Instagram melalui format video Reels mencerminkan karakteristik komunikasi digital yang interaktif, fleksibel, dan berbasis visual. Kehadiran fitur interaktif pada media sosial juga memungkinkan terjadinya komunikasi dua arah antara institusi dan masyarakat. Penelitian ini menyimpulkan bahwa konten video berperan sebagai strategi publikasi yang efektif dalam mendukung penyampaian informasi publik serta memperkuat adaptasi lembaga terhadap perkembangan komunikasi digital.
Strategi Humas Sekretariat DPRD Kabupaten Bogor dalam Meningkatkan Transparansi Informasi dan Citra Lembaga melalui Media Digital Chika Ramdaniyanti; Vivien Febri Astuti; Fahmi Fuad Cholagi
Sci-tech Journal Vol. 5 No. 1 (2026): Sci-Tech Journal (STJ)
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/stj.v5i2.1162

Abstract

Regional legislative institutions face a significant communication paradox: they are required to implement digital public information transparency while consistently ranking among the least trusted public institutions, with a public trust rate of only 56.2 percent according to a 2023 CSIS survey. This study aims to analyze the roles and functions of the Public Relations Division of the Secretariat of the Regional House of Representatives (DPRD) of Bogor Regency in managing public communication, as well as the digital communication strategies employed to disseminate legislative activities and information. A descriptive qualitative approach was adopted, with data collected through participatory observation, semi-structured interviews with two key informants, active participation, and a literature review. The findings indicate that the public relations function has been operationally implemented through the management of two active Instagram accounts and an official website. However, these activities are not yet supported by formally documented communication strategies. Digital content management faces interconnected systemic challenges, including limited production infrastructure, the absence of a standardized content management system, and the need to continuously adapt to the rapidly evolving digital environment. The findings also reveal an engagement paradox: more diverse and audience-oriented content generates significantly higher levels of interaction and comments than formal documentation content, indicating that the public is more responsive to relevant and engaging communication approaches. Transparency, therefore, is not merely a matter of regulatory compliance but also a matter of institutional capacity that requires comprehensive systemic intervention
Pemanfaatan Aplikasi Capcut Dalam Editing Video Konten Instagram sebagai Media Kampanye Digital Perumda Transpakuan Bogor Muhammad Raffi Hasan Noor; Vivien Febri Astuti; Fahmi Fuad Cholagi
Petik: Jurnal Pendidikan Teknologi Informasi Dan Komunikasi Vol. 12 No. 3 (2026): Volume 12 No 3 September 2026
Publisher : Pendidikan Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/6467d332

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pemanfaatan aplikasi CapCut dalam proses editing konten video Instagram sebagai media kampanye digital Perumda TransPakuan Bogor. Penelitian ini menggunakan pendekatan kualitatif dengan metode Project Based yang berfokus pada proses produksi karya komunikasi digital berupa video kampanye media sosial. Pelaksanaan proyek terdiri dari beberapa tahapan, yaitu observasi konten, perencanaan konsep visual, produksi footage, proses editing video menggunakan CapCut, publikasi konten, serta evaluasi hasil produksi. Pengumpulan data dilakukan melalui observasi partisipatif, wawancara terbatas, dan dokumentasi. Hasil penelitian menunjukkan bahwa CapCut secara efektif mendukung proses produksi video digital melalui fitur editing seperti cut, trim, transition, auto caption, color grading, dan sinkronisasi audio. Konten video yang diproduksi dalam format Instagram Reels dinilai lebih efektif dalam menarik perhatian audiens Generasi Z karena memiliki visual yang dinamis, durasi singkat, serta penyampaian pesan yang komunikatif. Penggunaan storytelling, subtitle, musik populer, dan ritme editing yang cepat mampu meningkatkan keterlibatan audiens dan daya tarik konten di media sosial. Hasil evaluasi menunjukkan bahwa kombinasi visual, audio, dan strategi editing yang tepat berhasil menghasilkan konten kampanye digital yang menarik, informatif, serta sesuai dengan karakteristik media sosial modern. Kata Kunci: CapCut, Instagram Reels, Kampanye Digital, Generasi Z   Abstract This study aims to analyze the use of the CapCut application in the editing process of Instagram video content as a digital campaign medium for Perumda TransPakuan Bogor. The study employed a qualitative approach with a Project Based method focusing on the production process of digital communication works in the form of social media campaign videos. The project implementation consisted of several stages, including content observation, visual concept planning, footage production, video editing using CapCut, content publication, and evaluation of production results. Data were collected through participatory observation, limited interviews, and documentation. The findings show that CapCut effectively supports the digital video production process through editing features such as cut, trim, transition, auto caption, color grading, and audio synchronization. Video content produced in the Instagram Reels format was considered more effective in attracting Generation Z audiences due to its dynamic visuals, short duration, and communicative message delivery. The use of storytelling, subtitles, popular music, and fast editing rhythms increased audience engagement and content appeal on social media. The evaluation results indicate that the combination of visuals, audio, and appropriate editing strategies successfully produced digital campaign content that was attractive, informative, and aligned with the characteristics of modern social media. Keyword: CapCut, Instagram Reels, Digital Campaign, Generation Z
The Implementation of Persuasive Communication by Account Executives in the Pitching Process at PT Karya Digital Madani Khansa Naurah Khalilah; Vivien Febri Astuti
Sinergi International Journal of Communication Sciences Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i2.929

Abstract

The creative industry continues to grow, increasing the importance of Account Executives as the link between clients and agencies. This study analyzes how persuasive communication is implemented by the Account Executive during the pitching process at PT Karya Digital Madani. A qualitative method was used through active participation, observation, and a literature review. The findings indicate that persuasive communication is effective when Account Executives apply the elements of attention, comprehension, learning, acceptance, and message retention based on Hovland’s model. This study adds a distinctive contribution by examining persuasive communication specifically within the pitching stage, an area rarely detailed in previous studies that mainly focus on general Account Executive roles. The findings show that strong client relationships, communication skills, and real needs for social media management support the pitching process, while differing expectations, limited client knowledge, and incomplete information become obstacles. The study concludes that effective and adaptive persuasive communication is essential for successful pitching and agreement building.
Co-Authors Adenatha Nugraha Putra Adi Mulyadi Amirah Inas Anggi Dwi Kusumawardani Aulia Herlita Azzahra Alifia Rindra Chika Ramdaniyanti Ergie Ramadhan Fahmi Fuad Cholagi Fajar Muttaqin Gusvandi Harki Khansa Naurah Khalilah Muhammad Raffi Hasan Noor Puan Dhana Mulyawan Putri Dhea Marlina Shinta Sukmawati Khiran Tasya Camila Hamdani Tasya Camila Hamdani