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All Journal Jurnal Keperawatan Jiwa (JKJ): Persatuan Perawat Nasional Indonesia NERS Jurnal Keperawatan Jurnal Peduli Masyarakat Indonesian Journal of Global Health research Jurnal Gema Keperawatan Transformasi: Journal of Economics and Business Management Proceeding International Health Conference PESHUM NERS Jurnal Keperawatan Journal of Applied Holistic Nursing Science
Herawati, Novi
Poltekkes Kemenkes Padang
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Journal : Transformasi: Journal of Economics and Business Management

 1 
Strategi Pengembangan Usaha Dengan Analisis Swot Pada Home Industry Pucuk Bambu: Penelitian Kasus UD Bambu Jaya Mandiri Kecamatan Ngoro Kabupaten Jombang Siti Nur Qomariah; Novi Herawati
Transformasi: Journal of Economics and Business Management Vol. 3 No. 1 (2024): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i1.1449

Abstract

This research aims to dissect the Business Development Strategy at UD Bambu Jaya Mandiri, a Home Industry focused on producing Bamboo Shoots, applying SWOT analysis, EFAS, IFAS, and Grand Strategy Matrix. Sample determination was carried out using the purposive method. This study relies on collecting primary data through direct observation and dialogue with the owners and employees of UD Bambu Jaya Mandiri and local officials of Ngoro Jombang Village, as well as secondary data obtained from existing references. To establish a business development strategy in the Bamboo Shoot Home Industry, internal factors with IFAS and external factors are evaluated using EFAS, accompanied by SWOT matrix analysis and Grand Strategy Matrix. Based on the SWOT analysis that examines internal and external factors, the Bamboo Shoot home industry is placed in quadrant 1. This indicates a very advantageous strategic position oriented towards an aggressive growth strategy.
Co-Authors Abd Gafar Abd Gafar Abd. Gafar Afconneri, Yudistira Aini Yusra Arfaton arif, yulastri Deharnita Deharnita Deharnita Desi Deswita Dwi Putri Adinda Gilar Wullida Ayuningtiyas Griselda Afni Wulandari Khofifah Nur Rahmah Ni Luh Wika Kristina Salsabila, Unik Hanifah Siti Nur Qomariah Sri Dewi Syahrum Syahrum Syahrum Tintin Dwi Sumarni, Tintin Dwi Triyana Harlia Putri Yulastri Yulastri Yulastri Yulvi Hardoni Yusra, Aini Zulharmaswita Zulharmaswita, Zulharmaswita