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All Journal Jurnal Ilmu Manajemen (JIM) International Journal of Community Service Learning Jurnal Pengabdian Masyarakat IPTEK Abimanyu: Journal of Community Engagement International Journal of Emerging Research and Review Journal of Digital Business and Innovation Management Celebes Journal of Community Services International Journal Business, Management and Innovation Review
Fresha Kharisma
Universitas Negeri Surabaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh Attitude Homophily, Social Attractiveness, Self-Disclosure, Endorser Credibility, dan Parasocial Interaction terhadap Purchase Intention Kharisma, Fresha; Kurniawati, Masmira
Jurnal Ilmu Manajemen Vol 9, No 1 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.905 KB) | DOI: 10.26740/jim.v9n1.p10-18

Abstract

The increase in internet users encourages endorsers to market a product to shift to online media such as Youtube. The use of the online media Youtube by endorsers creates a unique attraction and can encourage consumers to make purchases. The purpose of this study is to determine the factors that need to be considered by marketers in marketing their products so that they can achieve a high level of consumer purchase intention. This research uses a quantitative survey method by distributing 210 questionnaires to Youtube viewers who have seen Atta Halilintar and know AHHA fashion products. Testing using structural equation models (SEM) shows the factors influencing consumer purchase intentions. The results show attitude homophily has a significant effect on endorser credibility. Attitude homophily, social attractiveness, and self-disclosure significantly affect parasocial interaction. Relationship with endorser credibility also has a significant impact on purchase intention. Social relationships have a significant effect on parasocial interactions. Interaction has a significant effect on Atta Halilintar's audience's purchase intention. This study implies that the endorsers who have the personality, credibility, and parasocial interactions that the audience likes will influence their purchase intention.
MANAJEMEN RESIKO DAN STRATEGI RESILIENSI BANK LEHMAN BROTHERS (1850-2000) Kharisma, Fresha; Purnomo, Marcello; Putra, Bagaskara Rahadi; Salsabila, Carissa Oktiara; Nabilah, Salma
Journal of Digital Business and Innovation Management Vol. 1 No. 1 (2022): June 2022
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v1i1.48678

Abstract

Lehman Bank is one of the largest banks in America that went bankrupt. This study aims to analyze the causes of the bankruptcy of Lehman Brother Bank, to perform external and internal analysis and analyze the SWOT and PESTEL strategies for the Lehman Brother company. This research method is to analyze SWOT and PESTEL using qualitative research. information or data from search results on the internet or from literature studies. The results of this study indicate that an analysis using SWOT and PESTEL has been carried out and has an impact on Lehman Brother, but Lehman Brother is still not advanced enough to advance technology, so Lehman Brother went bankrupt. Keyword: Lehman Brother bankruptcy; swot; pestel
Analysis of Economic and Social Factors on Delayed Completion of Student Studies Kamalia, Putri Ulfa; Rachmawati, Lucky; Fahrullah, A’rasy; Permatasari, Ika; Meidiaswati, Harlina; Nugrohoseno, Dwiarko; Untarini, Nindria; Rohayati, Suci; Puspasari, Durinda; Kharisma, Fresha; Irawati, Winaika; Mnassri, Yasmine
International Journal of Emerging Research and Review Vol. 2 No. 4 (2024): December
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v2i4.89

Abstract

Objective: This research refers to the purpose of student organizations that function as a means for students to develop intellectual abilities and skills, so student interest talent development activities as part of the educational process can be carried out through student organizations. This is important because honing skills through self-habituation and fulfilling the needs of life can form a balance between knowledge and skills as the basis of quality human resources in the development of the time. Method: It was carried out by analyzing the research model of the influence between student leadership training, including Pre-LKKMTD, LKKMTD, and LKKMTM on CLEI (measurement of higher education learning effectiveness inventory) in this measurement method. This procedure was used to test multiple regression research models. Results: It was stated that the participation of students in the leadership training of Pre-LKKMTD, LKKMTD, and LKKMTM students had a partial and simultaneous effect on student learning ability through the measurement of student learning ability effectiveness inventory (CLEI).  Novelty: in this study is to measure the impact of participation in the level of student leadership training on students' learning abilities by using a variety of six learning abilities, including self-efficacy, organization and attention to learning, stress control due to time and environmental pressures, involvement in college activities, emotional satisfaction, and communication in learning adapted from a research questionnaire called inventory higher learning effectiveness (CLEI).
Development Of A Roadmap For Sustainable Research And Community Service As An Effort To Improve Quality Kharisma, Fresha; Saputra, Irwan Adimas Ganda; Rahman, Muhammad Fajar Wahyudi; Fahmi, Moh Farih; Restikasari, Wenny; Akbar, Rasyidi Faiz
International Journal Business, Management and Innovation Review Vol. 2 No. 1 (2025): International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i1.76

Abstract

The Faculty of Economics and Business (FEB) has an important responsibility in developing economic and business knowledge and contributing to society and the business world. In an effort to increase its contribution, FEB continues to develop strategies that are relevant to its vision and mission. The development of a research and community service road map is an integral part of this strategy. The goal is to identify relevant and effective research and community service priorities. The problem-solving approach in developing a road map involves situation analysis, stakeholder engagement, priority identification, strategy development, and monitoring and evaluation. These steps help FEB develop a road map that is oriented towards solving problems, relevant to stakeholder needs, and able to provide significant contributions. The state of the art and innovation in road map development include an interdisciplinary approach, the use of digital technology, a focus on sustainability, active community involvement, and increased collaboration with industry. FEB can update its road map by integrating these aspects to ensure relevance, innovation, and significant impact in research and community service.
Pelatihan Pengelolaan Keuangan dan Marketing Place UMKM Semanggi di Kampung Semanggi Susanti, Susanti; Hardini, Han Tantri; Kautsar, Achmad; Kharisma, Fresha
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p14-22

Abstract

Semanggi MSMEs have the potential to improve the economy in the Sememi sub-district if the management and existing resources are well utilized by MSME actors. The observed weaknesses of Semanggi MSMEs are the lack of use of digital market place media to market their products and the lack of financial management of MSMEs. The existence of these obstacles has become an inspiration for the PKM team to carry out Community Service (PkM) activities in the form of financial management training and marketing places for Semanggi MSMEs in Semanggi village, Sememi sub-district, Benowo sub-district, Surabaya City so that it is hoped that they will be able to utilize the great potential they already have.The offline PKM activity was carried out on July 8 2024 in Semanggi Village, Sememi Village, Benowo District, Surabaya with a total of 25 participants. The output of this research is the PKM journal, videos of PKM activities uploaded on YouTube, and activities published in several mass media. The benefits for MSME participants are increased knowledge and skills of MSME players so that they are able to increase income generation through good financial management and an increase in digital market place marketing in MSMEs so that indicators for MSMEs moving up a class can be achieved and get appreciation in Surabaya.
Improving Teacher Professional Development Through Social Media Optimization Training in Project-Based Learning in Work Education and Entrepreneurship Diyah Candra Arifah, Ika; Kholidi Hadi, Hafid; Kharisma, Fresha; Purwohandoko, Purwohandoko
International Journal of Community Service Learning Vol. 7 No. 1 (2023): February 2023
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v7i1.52389

Abstract

Entrepreneurship education is very important to implement in order to prepare students to have entrepreneurial life skills that are creative, courageous, trained to become advanced individuals, and have a better quality of life. However, not all teachers understand the role of social media for marketing in increasing the engagement of prospective buyers, influencing consumer behavior and increasing sales of student work. The purpose of implementing this community service activity is to provide training on optimizing social media in project-based learning with local content, craft and entrepreneurship education for teachers. The method used in community service is in the form of integrated training which begins with the provision of material related to social media and Project-Based Learning to teachers. The target in this community service activity is 36 teachers at SMA. This community service shows good results with an increased understanding of social media marketing and training in the use of social media that is effective enough to provide technical skills in using social media in entrepreneurship subjects.
Penguatan Blue Economy Melalui Inovasi Kemasan Aktif Untuk Meningkatkan Masa Simpan Produk Kerupuk Ikan Tengiri UD Mekar Kabupaten Mojokerto Dewi, Renny Sari; Arifah, Ika Diyah Candra; Kharisma, Fresha; Reihan, Givvara; Kawakib, Afif Nurul
Jurnal Pengabdian Masyarakat IPTEK Vol. 5 No. 2 (2025): Edisi Juli 2025
Publisher : STMIK Triguna Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53513/abdi.v5i2.11458

Abstract

Pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor kelautan merupakan pilar penting dalam konsep Blue Economy. Studi kasus pada UMKM kerupuk ikan UD Mekar ini bertujuan untuk mengatasi permasalahan daya saing produk yang rendah akibat kemasan konvensional yang membatasi masa simpan dan citra produk. Melalui metode pengabdian masyarakat yang partisipatif dan kolaboratif, diimplementasikan inovasi teknologi berupa kemasan aktif (active packaging) yang dilengkapi penyerap oksigen. Hasil utama dari program ini menunjukkan keberhasilan yang signifikan, di mana masa simpan produk berhasil ditingkatkan secara drastis dari rata-rata 9 hari menjadi 40 hari, berdasarkan data percobaan yang tervalidasi. Keberhasilan teknis ini didukung oleh perancangan ulang desain kemasan yang lebih modern dan strategis untuk meningkatkan nilai jual, dengan target peningkatan omzet usaha minimal 15% dari skala bisnis yang telah berjalan. Kesimpulannya, program ini berhasil menjadi model percontohan yang efektif dalam transfer teknologi dari akademisi ke industri, yang menunjukkan bahwa kolaborasi erat mampu meningkatkan nilai tambah produk kelautan secara nyata dan memperkuat daya saing UMKM secara berkelanjutan.
Pengembangan Keterampilan Social Media Marketing bagi Guru dan Siswa untuk Mendukung Branding Sekolah di SMA Hasanudin Wajak Malang Fachmi, Muhammad; Thahirrah, Nadia Nur; Amelia, Ratih; Kharisma, Fresha; Arifah, Ika Diyah Candra
Celebes Journal of Community Services Vol. 4 No. 2 (2025): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transformasi digital mendorong institusi pendidikan untuk mengoptimalkan media sosial sebagai sarana strategis dalam membangun citra dan meningkatkan daya saing. SMA Hasanuddin Wajak Malang, sebagai sekolah berbasis pesantren tertua di wilayahnya, memiliki potensi keunggulan yang belum sepenuhnya terekspos melalui strategi pemasaran digital. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kapasitas guru dan siswa dalam mengelola social media marketing (SMM) guna memperkuat branding sekolah. Metode pelaksanaan mencakup asesmen kebutuhan, pelatihan, dan pendampingan berbasis praktik langsung. Materi yang diberikan meliputi konsep branding, perancangan konten, hingga analisis insight media sosial. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap konsep branding dan keterampilan teknis SMM, yang ditunjukkan melalui kemampuan merancang konten kreatif dan menyusun content calendar. Selain itu, telah terbentuk tim media sosial permanen yang terdiri dari guru dan siswa, serta dirumuskan pembagian peran untuk mendukung konsistensi publikasi. Program ini juga meningkatkan kesadaran peserta akan pentingnya narasi lokal sebagai pembeda dalam pembangunan citra sekolah. Kegiatan berpotensi berkelanjutan melalui pendampingan virtual, evaluasi performa konten, dan penyusunan SOP pengelolaan media sosial. Secara keseluruhan, PkM ini berkontribusi dalam memperkuat branding sekolah berbasis media sosial dan dapat direplikasi pada institusi pendidikan serupa.
Pemberdayaan Masyarakat Melalui Program Kerja Branding UMKM Dalam Upaya Meningkatkan Ekonomi Pelaku UMKM Desa Kweden Rena Natalia; Kharisma, Fresha; Ramadhan, Muhammad Rizky; Nihaya, Ina Uswatun
Abimanyu : Jornal of Community Engagement Vol 3 No 2 (2022): August 2022
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v3n2.p35-39

Abstract

Kweden village is a tourist village that is not too developed, but besides that, many of its residents work as MSME actors. Most of them learn about MSEs by self-taught through social media, especially YouTube. Due to this, many MSME actors in Kweden Village still lack knowledge of MSMEs and doing business. Many of them just go along with it in business. Therefore, the purpose of holding MSME Branding is so that MSME actors in Kweden Village can be more professional in running and developing their business which will improve the family economy and make Kweden Village better known. The method used in collecting information about the background of MSME actors is by questionnaires and interviews. And as a result, the MSME branding activity program really helps MSME actors in running their business more professionally.
Co-Authors Achmad Kautsar Akbar, Rasyidi Faiz Arifah, Ika Diyah Candra Diyah Candra Arifah, Ika Durinda Puspasari Dwiarko Nugrohoseno Fahmi, Moh Farih Fahrullah, A’rasy Han Tantri Hardini Harlina Meidiaswati Ika Permatasari Irawati, Winaika Irwan Adimas Ganda Saputra Kawakib, Afif Nurul Kholidi Hadi, Hafid LUCKY RACHMAWATI Masmira Kurniawati, Masmira Mnassri, Yasmine Muhammad Fachmi Muhammad Rizky Ramadhan NABILAH, SALMA Nihaya, Ina Uswatun Nindria Untarini Purnomo, Marcello Purwohandoko Purwohandoko Putra, Bagaskara Rahadi Putri Ulfa Kamalia Rahman, Muhammad Fajar Wahyudi Ratih Amelia, Ratih Reihan, Givvara Rena Natalia Renny Sari Dewi Salsabila, Carissa Oktiara Suci Rohayati Susanti Susanti Thahirrah, Nadia Nur Wenny Restikasari