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All Journal Journal of Ekonomics, Finance, and Management Studies Jurnal Manajemen Strategis: Jurnal Mantra
Bambang Sugeng Dwiyanto
Universitas Proklamasi 45
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Risiko Bisnis, Risiko Keuangan, dan Risiko Pasar Terhadap Struktur Modal Siska Yuli Anita; Hugo Prasetyo Winotoatmojo; Bambang Sugeng Dwiyanto; Alfiana; Abdul Rosid
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7622

Abstract

This study aims to analyze the effect of business risk, financial risk, and market risk on the capital structure of companies listed on the Indonesia Stock Exchange (IDX) for the period 2019-2023. The data used in this study are secondary data in the form of annual financial reports. The sampling technique used in this study is the purposive sampling method with the number of companies used as samples being 30 companies, but 14 companies that meet the criteria. The analysis method used in this study is multiple linear regression analysis using the Statistical Product and Service Solution (SPSS) program application. The results of this study indicate that business risk has no effect on capital structure. While financial risk and market risk affect capital structure.
Pengaruh Live Streaming, Affiliate Marketing, dan Online Customer Review terhadap Keputusan Pembelian pada Marketplace Shopee (Studi pada Mahasiswa di Condong Catur) Yosias Umbu Lamik; Bambang Sugeng Dwiyanto
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 02 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i02.2597

Abstract

This study aims to examine the influence of live streaming, affiliate marketing, and online customer reviews on purchase decisions on the Shopee marketplace. The research employs a quantitative approach with an associative research design. The sample consists of 100 university students residing in Condong Catur who have previously made purchases on Shopee. Data were collected using a Likert-scale questionnaire and analyzed using the Partial Least Squares (PLS) method through SmartPLS 4.0. The results indicate that live streaming and online customer reviews have a positive and significant influence on purchase decisions, while affiliate marketing has no significant effect.
Co-Authors Abdul Rosid Alfiana Hugo Prasetyo Winotoatmojo Siska Yuli Anita Yosias Umbu Lamik