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Strategi Pengembangan UMKM Berkelanjutan Melalui Manajemen Rantai Pasok: Pengabdian Sentot E Baskoro; Musran Munizu; Siera Syailendra; Jemadi; Bambang Sugeng Dwiyanto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5793

Abstract

Pengabdian ini bertujuan meningkatkan kapasitas UMKM melalui strategi pengembangan dan penerapan manajemen rantai pasok berkelanjutan. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan, meliputi tahap persiapan dan analisis situasi awal, perencanaan program dan penyusunan modul, sosialisasi, pelatihan, workshop, pendampingan dan monitoring, serta evaluasi. Hasil kegiatan menunjukkan bahwa adanya perubahan cara pandang peserta terhadap rantai pasok, dari yang semula dipahami sebagai rangkaian aktivitas teknis yang terpisah, menjadi suatu sistem terpadu yang saling berkaitan dan memengaruhi keberlangsungan usaha secara menyeluruh. Peserta mampu memetakan struktur rantai pasok secara lebih jelas, mengidentifikasi titik-titik kritis, serta menyadari potensi risiko yang sebelumnya kurang diperhatikan, seperti ketergantungan pada satu pemasok dan pengelolaan persediaan yang belum terencana. Perbaikan juga terlihat pada pola pengadaan bahan baku dan pengendalian stok yang menjadi lebih terukur berdasarkan proyeksi kebutuhan. Dampak lanjutan tercermin pada meningkatnya efisiensi biaya operasional dan distribusi melalui proses seleksi pemasok yang lebih rasional serta penjadwalan pengiriman yang lebih terstruktur. Selain aspek teknis, kegiatan ini turut memperkuat hubungan kemitraan dengan pemasok dan pelanggan, serta menumbuhkan kesadaran terhadap pentingnya keberlanjutan usaha dalam dimensi ekonomi, sosial, dan lingkungan. Secara keseluruhan, program ini tidak hanya meningkatkan kapasitas manajerial, tetapi juga membangun orientasi strategis dan kepercayaan diri pelaku usaha dalam mengelola dan mengembangkan usahanya secara berkelanjutan.
The Meaning of Risk in Stock Investment: A Phenomenological Study of Beginner Investors Retnowati Jasa; Bambang Sugeng Dwiyanto; Dian Widyantini; Wiwit Agustina; Dany Luqyana Idris
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countrie
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11496

Abstract

The development of the capital market in Indonesia has increased the number of novice investors investing in stocks through various digital platforms. However, this increased participation has not been fully accompanied by a deep understanding of investment risk. Most previous studies have focused on quantitative risk measurement, while the meaning of risk based on investors' lived experiences is still relatively rare. This study aims to understand the meaning of risk in stock investment from the perspective of novice investors using a phenomenological approach. This study employed a qualitative method with a phenomenological approach. Informants were selected through purposive sampling technique, namely novice investors who have actively invested in stocks, have experienced both profits and losses, and are willing to share their investment experiences. Data were collected through in-depth interviews, observation, and documentation, then analyzed using phenomenological analysis stages through bracketing, horizontalization, grouping themes, and compiling textural and structural descriptions to uncover the essence of informants' experiences. The results show that risk is interpreted as an integral part of stock investment, not simply the potential for financial loss. Experience with losses, market fluctuations, and emotional stress shapes investors' perspectives to become more rational, cautious, and able to control their emotions when making investment decisions. Furthermore, the social environment and digital media influence risk perception, although personal experience is a key factor in developing a more mature understanding. This research contributes to the development of behavioral finance studies by demonstrating that the meaning of risk is a construct of investors' lived experiences. The research findings also offer practical implications for regulators, securities firms, and educational institutions in designing investment education programs that emphasize risk understanding and managing investor behavior.
Pengaruh Live Streaming, Affiliate Marketing, dan Online Customer Review terhadap Keputusan Pembelian pada Marketplace Shopee (Studi pada Mahasiswa di Condong Catur) Yosias Umbu Lamik; Bambang Sugeng Dwiyanto
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 02 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i02.2597

Abstract

This study aims to examine the influence of live streaming, affiliate marketing, and online customer reviews on purchase decisions on the Shopee marketplace. The research employs a quantitative approach with an associative research design. The sample consists of 100 university students residing in Condong Catur who have previously made purchases on Shopee. Data were collected using a Likert-scale questionnaire and analyzed using the Partial Least Squares (PLS) method through SmartPLS 4.0. The results indicate that live streaming and online customer reviews have a positive and significant influence on purchase decisions, while affiliate marketing has no significant effect.