Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ekuilnomi Manajemen : Jurnal Ekonomi
Elfina O.P Damanik
Universitas Simalungun
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Digital Transformation of PT Pos: Customer Loyalty In The Era of Security and Data Technology Elfina O.P Damanik; Wico Jontarudi Tarigan; Jusra Tampubolon; Demak Claudia Yosephine Simanjuntak; Sabar Dumayanti Sihombing; Doris Yolanda Saragih; Poltak Pardamean Simarmata; Hengki Mangiring Parulian Simarmata
Jurnal Ekuilnomi Vol. 7 No. 2 (2025): Ekuilnomi Vol 7(2), Mei 2025
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/88gt8930

Abstract

Digital transformation can increase competitiveness and customer loyalty and become a business strategy, especially in the context of data security and trust. This study aims to empirically analyze the impact of digital transformation on customer loyalty, emphasizing the mediating role of customer trust at PT Pos Indonesia Pematangsiantar branch. Quantitative research using explanatory surveys of 100 customers selected by purposive sampling technique. The data collection instrument, with the distribution of questionnaires with a Likert scale of 5, has been tested for validity and reliability. Partial Least Squares-Structural Modeling based on SmartPLS 3. The results showed that digital transformation had a significant impact on customer loyalty trust (β = 0.836; p < 0.001) and loyalty (β = 0.906; p < 0.001). However, trust did not significantly impact loyalty (β = 0.076; p < 0.181). The study found that digital transformation can foster loyalty by providing a personalized, secure, and transparent service experience. This study's theoretical and practical implications are the strengthening of trust-based digital strategies for the postal services sector in developing countries
Dual - Value Dynamics in Street Coffee Consumption: The Mediating Role of Customer Engagement Between Perceived Price Fairness and Social Experience Toward Repurchase Intention Elfina O.P Damanik; Johanes Wilfrid Pagihutan Purba; Hengki Mangiring Parulian Simarmata; Darwin Lie; Nagian Toni
Manajemen: Jurnal Ekonomi Vol. 7 No. 3 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/btmnam40

Abstract

This study examines how perceived price fairness and consumer social experience affect customer engagement and repurchase intention among street coffee consumers in Indonesia. Using a quantitative explanatory approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) on data from 400 respondents, the research identifies a dual-value dynamic between economic fairness and social experience in shaping consumer loyalty. The findings show that price fairness does not significantly influence engagement but directly increases repurchase intention, indicating that transparent pricing builds rational trust and behavioral loyalty. In contrast, consumer social experience strongly enhances both engagement and repurchase intention, confirming that emotional connection and social belonging are the main drivers of repeat behavior. Customer engagement also significantly predicts repurchase intention and mediates the relationship between social experience and loyalty, while its mediating effect between price fairness and loyalty is insignificant. These results demonstrate that engagement functions as a psychological bridge between social interaction and behavioral commitment. The study contributes to understanding consumer loyalty in informal markets and suggests that entrepreneurs should combine fair pricing with interactive, community-based experiences to strengthen customer trust and long-term loyalty.
Co-Authors Darwin Lie Doris Yolanda Saragih Hengki Mangiring Parulian Simarmata Hengki Mangiring Parulian Simarmata Johanes Wilfrid Pagihutan Purba Jusra Tampubolon Nagian Toni Poltak Pardamean Simarmata Sabar Dumayanti Sihombing Simanjuntak, Demak Claudia Yosephine Wico Jontarudi Tarigan