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All Journal MANAJEMEN DEWANTARA SENTRI: Jurnal Riset Ilmiah Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER
Nurul Komariyatin
Universitas Islam Nahdlatul Ulama Jepara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran Brand Trust dalam Memediasi Pengaruh Influencer Marketing dan Online Customer Review terhadap Purchase Decision Produk Skincare Scora di Tiktok Shop Annisaa Intan Permata; Nurul Komariyatin
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2200

Abstract

Penelitian ini bertujuan untuk menganalisis Peran Brand Trust dalam Memediasi Pengaruh Influencer Marketing dan Online Customer Review terhadap Purchase Decision Produk Skincare Scora. Menggunakan pendekatan kuantitatif dengan 176 responden melalui teknik purposive sampling, menggunakan rumus (Hair et al., 2019), data dianalisis menggunakan Partial Least Squares (PLS-SEM). Hasil penelitian ini menunjukkan bahwa Influencer Marketing dan Online Customer Review berpengaruh positif dan signifikan terhadap Brand Trust. Namun, Online Customer Review tidak berpengaruh lansung terhadap Purchase Decision, melainkan melalui Brand Trust. Brand trust berpengaruh positif dan signifikan terhadap Purchase Decisin. Pentingnya ini menegaskan pentingnya Brand Trust dalam memperkuat pengaruh promosi digital terhadap Purchase Decision.
Membangun Repurchase Intention pada Layanan Ekspedisi Digital: Mediasi Brand Trust antara Perceived Value dan Customer Experience Ibnatus Tsalisah; Nurul Komariyatin
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2207

Abstract

Perkembangan social commerce di Indonesia, Khususnya melalui platform TikTok Shop, telah menciptakan perubahan signifikan dalam perilaku konsumen terhadap penggunaan layanan logistik digital. Penelitian ini bertujuan untuk menguji pengaruh Perceived Value dan Customer Experience terhadap Repurchase Intention Kembali, dengan Brand Trust sebagai variabel mediasi, khususnya di kalangan pengguna jasa pengiriman J&T di Kabupaten Jepara. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 125 responden yang aktif berbelanja melalui TikTok Shop, analisis ini dilakukan dengan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPls versi 4.1.1.6. Hasil penelitian menunjukkan bahwa Perceived Value dan Customer Experience memiliki pengaruh positif dan signifikan secara statistik terhadap Brand Trust serta Repurchase Intention. Selain itu, Brand Trust berperan sebagai mediator persial dalam hubungan antara persepsi nilai yang dirasakan dan pengalaman pelanggan terhadap niat pembelian ulang. Hal ini menegaskan bahwa kepercayaan menjadi elemen penting dalam membangun loyalitas pelanggan terhadap layanan logistik digital seperti J&T Express.
Pengaruh Live Streaming dan Electronic Word of Mouth (E-WOM) terhadap Purchase Decision melalui Purchase Intention pada Pengguna TikTok Shop Immelda Apriliani; Nurul Komariyatin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.11887

Abstract

This study aims to analyze the effect of live streaming and electronic word of mouth (e-WOM) on purchase decisions through purchase intention among TikTok Shop users. The research employed a quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with 162 respondents. The results indicate that live streaming has a positive and significant effect on purchase decisions but does not significantly influence purchase intention. In contrast, e-WOM has a positive and significant effect on both purchase intention and purchase decisions. Furthermore, purchase intention significantly and positively affects purchase decisions, confirming its role as a mediating variable. These findings suggest that while live streaming directly influences purchase decisions, e-WOM plays a more dominant role in shaping consumers’ purchase intentions.
Internalizing the Value of Qaulan Karîmain Shaping the Character of Polite Communication in the Digital Era: A Thematic Interpretation Study Muhammad Khoiruddin; Mohamad Rifqy Roosdhani; Ali Ali; Nurul Komariyatin; Nurul Huda
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 6 No. 1 (2026): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v6i1.4041

Abstract

This research is motivated by the socio-religious paradox in Indonesia, where strong religious identities conflict with low levels of politeness in the digital space. Digital Civility Index data shows the rampant dehumanization, hate speech, and cyberbullying, which indicates the failure to internalize moral values into computer-mediated communication behavior. The main purpose of this research is to formulate a model for internalizing the value of Qaulan Karîma as a theoretical and practical solution to the ethical crisis. The method used is a qualitative-based literature study with a Thematic Tafsir (Maudhu'i) approach. The analysis was carried out by exploring Qur'anic verses related to Qaulan Karîmaand relating them to the dynamics of Computer-Mediated Communication (CMC) theory. The results of the study show that the internalization of values must be carried out through three transformative stages: cognitive-literative, affective-spiritual (through the concept of Digital Muraqabah), and psychomotor-habitual. The resulting communication typology comprises preventive, curative, and educational domains that serve as moral filters amid platform anonymity. This finding confirms that the character of polite communication is formed only when the value of the Qur'an extends beyond textual knowledge, becoming ingrained as a reflex of cyber behavior. The implications of this study demand reform of national digital literacy policies so that they do not focus solely on technical skills but also integrate the depth of religious spirituality into the character education curriculum. This model is expected to help build a more dignified, inclusive, and responsive Indonesian cyber ecosystem to address future challenges posed by information technology disruption.
Pengaruh Customer Trust dan Perceived Risk terhadap Purchase Decision pada Produk Skintific dengan Customer Satisfaction sebagai Variabel Mediasi Tsania Lisfayla Shofa; Nurul Komariyatin
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 2 (2026): SENTRI : Jurnal Riset Ilmiah, Februari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i2.5759

Abstract

This study aims to examine the influence of customer trust and perceived risk on purchase decision for Skintific products, with customer satisfaction serving as a mediating variable. The research employs a quantitative approach, utilizing purposive sampling to collect data from 160 respondents who are active users of Skintific skincare products. Primary data were gathered through structured online questionnaires, and the analysis was conducted using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings reveal that both customer trust and perceived risk exert a significant direct influence on purchase decision. Specifically, higher levels of trust positively drive consumers' buying choices, while lower perceived risk also significantly encourages purchase intentions. Regarding the mediator, perceived risk has a significant negative effect on customer satisfaction, indicating that greater uncertainty or potential drawbacks reduce overall satisfaction with the product. In contrast, customer trust demonstrates a positive relationship with customer satisfaction, although this effect is not statistically significant. Furthermore, the results of the indirect effect analysis show that customer satisfaction does not significantly mediate the relationships between customer trust and perceived risk on purchase decision. This suggests that the impact of trust and risk perceptions on buying behavior operates predominantly through direct pathways rather than being channeled through satisfaction levels. This condition may occur because skincare purchase decisions tend to be driven more strongly by perceived product efficacy, safety assurance, and visible results rather than by emotional satisfaction alone. Consumers are likely to base their decisions on tangible evidence of effectiveness and risk reduction prior to purchase, making satisfaction which is typically formed after product usage less influential as an intervening variable.
THE EFFECT OF CUSTOMER EXPERIENCE AND FEAR OF MISSING OUT (FOMO) ON REPURCHASE INTENTION THROUGH CUSTOMER TRUST AS AN INTERVENTION VARIABLE (SKINTIFIC CUSHIONE SURVEY ON SHOPEE) Rika Aulia; Nurul Komariyatin
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20739

Abstract

In addition to its significant market potential, the Indonesian cosmetics industry is also a highly sought-after sector by domestic players, as it competes with various international brands. This intensifies competition and encourages cosmetics companies, particularly local producers, to stand out in the eyes of potential consumers, ultimately leading to repeat purchases, transacting with a particular company, and becoming its customers. This study aims to determine the influence of customer experience and brand image, as well as FEAR OF MISSING OUT (FOMO), on repurchase intention for a skintific cushion product on the Shopee platform, mediated by cstomer trust. This study used PLS-SEM as the analysis technique and was processed using SmartPLS software version 4.0. The results of the analysis indicate that: Based on the data above, the analysis results indicate that customer experience and FEAR OF MISSING OUT (FOMO) influence repurchase intention, with customer trust as an intervening variable.
Co-Authors Ali Ali Annisaa Intan Permata Ibnatus Tsalisah Immelda Apriliani Mohamad Rifqy Roosdhani Muhammad Khoiruddin Nurul Huda Rika Aulia Tsania Lisfayla Shofa