Articles
<![CDATA[KINERJA PEMASARAN BERBASIS ARGO VALUE CO-CREATION (STUDI EMPIRIK PADA EKSPOTIR MEBEL DI KABUPATEN JEPARA) ]]>
<![CDATA[Ali Ali]]>;
<![CDATA[Isyfa Fuhrotun N]]>
<![CDATA[ JURNAL ECONOMICA: Media Komunikasi ISEI Riau Vol. 11 No. 1 (2023): Jurnal Economica, April 2023 ]]>
Publisher : <![CDATA[Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru ]]>
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DOI: 10.46750/economica.v11i1.124
<![CDATA[Penelitian untuk menganalisis dan menemukan bukti empiris orientasi pasar, penciptaan nilai bersama, aksesibilitas jaringan, keunggulan kompetitif pada kinerja pemasaran. Implikasi manajerial untuk memecahkan masalah kinerja pemasaran bagi eksportir mebel di Kabupaten Jepara. Populasinya meliputi 307 eksportir furnitur di Jepara yang terdaftar di Dinas Perindustrian dan Perdagangan. Pengambilan sampel dilakukan dengan random sampling. Berdasarkan sampel undian, diperoleh 171 sampel. Hasil penelitian menunjukkan bahwa orientasi pasar berpengaruh terhadap value co-creation meter. Ko-kreasi nilai Argo memiliki pengaruh terhadap aksesibilitas jaringan dan keunggulan kompetitif. Aksesibilitas jaringan dan keunggulan kompetitif memiliki pengaruh terhadap kinerja pemasaran. Hal ini menunjukkan bahwa orientasi pasar, value co-creation, aksesibilitas jaringan, keunggulan kompetitif berperan dalam meningkatkan kinerja pemasaran. Secara empiris penelitian ini mendukung teori bahwa market orientation, value co-creation, network accessability, competitive advantage memiliki peran penting dalam meningkatkan kinerja pemasaran. Kontribusi teoritis telah membuktikan bahwa variabel orientasi pasar, penciptaan nilai bersama, aksesibilitas jaringan, keunggulan kompetitif mempengaruhi kinerja pemasaran dan praktik kinerja pemasaran memiliki peran dalam proses bisnis ekspor.]]>
<![CDATA[Meningkatkan Kinerja Pemasaran Melalui Customer Involvement: Pengembangan Service Dominant Logic ]]>
<![CDATA[Ali Ali]]>
<![CDATA[ JURNAL STIE SEMARANG Vol 15 No 2 (2023) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Semarang ]]>
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DOI: 10.33747/stiesmg.v15i2.621
<![CDATA[Tujuan penelitian ini untuk pengembangan konsep Service Dominant Logic (SDL) untuk mengatasi kesenjangan hasil penelitian pengaruh inovasi pemasaran dan kapabilitas pemasaran terhadap kinerja pemasaran. Populasi penelitan ini yaitu industri mebel ekspor di Kabupaten Jepara sejumlah 307. Penentuan jumlah sampel dengan rumus Slovin didapat sebanyak 171. Teknik pemilihan sampel dengan teknik probability sampling dan dipilih simple random sampling. Hasil pengujian hipotesis menunjukkan inovasi pemasaran, kapabilitas pemasaran dan customer involvement berpengaruh signifikan terhadap kinerja pemasaran. Secara implikasi teoritis berdampak pada pengembangan teori Service Dominant Logic bahwa inovasi pemasaran dan kapabilitas pemasaran dan customer involvement berpengaruh terhadap kinerja pemasaran. Implikasi manajerial, industri mebel harus mempunyai kreasi produk dengan variasi desain, melakukan kreasi produk, dan produk-produk baru. Customer involvement mempunyai kontribusi dalam meningkatkan kinerja pemasaran. Keterbatasan penelitian, belum memiliki variabel-variabel baru yang berhubungan dengan perkembangan era digital marketing yang mempengaruhi kinerja pemasaran, belum bisa menjangkau respon seluruh industri mebel di Kabupaten Jepara dan luar Jepara.]]>
<![CDATA[PENGARUH PROMOSI, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BANGUNAN CITRA UTAMA ]]>
<![CDATA[Hartantri Anggita]]>;
<![CDATA[Ali Ali]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i5.12321
<![CDATA[In this day and age, it is necessary to increase the purchase of a product. Consumer purchasing decisions regarding a product need to be considered. The aim of this research is to determine the influence of promotions, product quality and service quality on product purchasing decisions at the Citra Utama Building Store. The population in this research is all consumers who have purchased products at the Citra Utama Building Store. The sample used in this research was 100 respondents. The sampling technique uses probability sampling techniques. Data collection was carried out by respondents filling out existing questionnaires. In this research, structural Equation Modeling (SEM) analysis tools were used, with an emphasis on the Partial Least Squares (PLS) method, and the tool used was Smart PLS version 4.0. Data analysis testing includes checking the Convergent Validity of the Outer Model, Reliability, as well as evaluating the Inner Model which includes R Square, F-Square, and Hypothesis Testing. The results of this research show that promotion and service quality have a positive and significant effect on purchasing decisions at the main image building store. Meanwhile, product quality has no influence on product purchasing decisions at the main image building store.]]>
<![CDATA[Penerapan Mikrokontroler Pembasmi Hama Ramah Lingkungan pada Kelompok “Tani Jaya” Desa Pasir Mijen Kabupaten Demak ]]>
<![CDATA[Khoirul Muslimin]]>;
<![CDATA[Ali Ali]]>;
<![CDATA[Khairul Anwar]]>;
<![CDATA[Anandayu Sekar Purbaningrum]]>;
<![CDATA[Elda Nur Ivana]]>
<![CDATA[ E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 16, No 2 (2025): E-DIMAS ]]>
Publisher : <![CDATA[Universitas PGRI Semarang ]]>
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DOI: 10.26877/e-dimas.v16i2.20420
<![CDATA[Kelompok tani "Tani Jaya" di Desa Pasir, Kecamatan Demak, menghadapi permasalahan serangan hama yang merusak tanaman pertanian mereka. Penanganan hama secara konvensional sering kali menggunakan pestisida kimia yang berdampak negatif pada lingkungan dan kesehatan manusia. Pengabdian kepada masyarakat ini bertujuan untuk menerapkan teknologi pembasmi hama ramah lingkungan berbasis mikrokontroler pada kelompok tani tersebut. Teknologi ini dirancang untuk mengurangi penggunaan bahan kimia berbahaya dengan menggunakan sensor otomatis yang mendeteksi keberadaan hama dan mengaktifkan mekanisme pengusiran berbasis sinyal ultrasonik. Hasil dari kegiatan ini menunjukkan bahwa penggunaan mikrokontroler tidak hanya mampu menurunkan populasi hama secara signifikan, tetapi juga meningkatkan hasil panen kelompok tani tanpa merusak lingkungan. Dengan penerapan teknologi ini, para petani mendapatkan solusi yang lebih efisien, hemat biaya, dan berkelanjutan untuk menjaga hasil pertanian mereka.]]>
<![CDATA[PERAN CUSTOMER INVOLVEMENT TERHADAP KINERJA PEMASARAN ]]>
<![CDATA[Samsul Arifin]]>;
<![CDATA[Ali Ali]]>
<![CDATA[ EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 7 No 1 (2023): March ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya ]]>
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DOI: 10.24034/j25485024.y2023.v7.i1.5221
<![CDATA[Penelitian ini dilatarbelakangi oleh pertumbuhan bisnis di era globalisasi diikuti oleh persaingan bisnis, kinerja bisnis, dan kinerja pemasaran yang dilakukan oleh perusahaan mebel semakin dinamis. Persaingan dalam industri mebel berlangsung ketat dengan tingkat persaingan cukup tinggi. Berdasarkan kenyataan tersebut sebagai seorang peneliti tertarik untuk meneliti menguji inovasi pemasaran, orientasi pasar, kapabilitas pemasaran dan customer involvement mempunyai pengaruh terhadap kinerja pemasaran, namun peneliti menengarai ada pengaruh tidak langsung antara inovasi pemasaran, orientasi pasar, dan kapabilitas pemasaran melalui customer involvement terhadap kinerja pemasaran. Populasi pada penelitian ini adalah perusahaan mebel yang melakukan ekspor di Kabupaten Jepara yang berjumlah 307 perusahaan. Teknik pemilihan sampel dalam penelitian ini dilakukan dengan teknik probability sampling. Hasil dari penelitian ini menunjukkan bahwa inovasi pemasaran, orientasi pasar, kapabilitas pemasaran dan customer involvement berpengaruh signifikan terhadap kinerja pemasaran pada perusahaan mebel ekspor di Kabupaten Jepara. Penelitian selanjutnya, bisa dilakukan di semua klaster perusahaan mebel yaitu kluster perusahaan lokal, kluster perusahaan ekspor, dan kluster perusahaan PMA (Penanaman Modal Asing).]]>
<![CDATA[Perceived Quality Mediates Lifestyle and Product Reviews Effects on Elformula Purchase Intention ]]>
<![CDATA[Enriya Anjani]]>;
<![CDATA[Ali Ali]]>
<![CDATA[ Jurnal Manajemen Sains dan Organisasi Vol. 7 No. 1 (2026): Jurnal Manajemen Sains dan Organisasi ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya ]]>
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DOI: 10.52300/jmso.v7i1.24792
<![CDATA[Objective – This study aims to analyze the role pf perceived quality as a mediating variable in the relationship between lifestyle and product review on purchase intention of Elformula skincare products. Design/Methodology/Approach – This study applied a quantitative method and data were collected through online questionnaires distributed to consumers who are familiar with and interested in Elformula. A total of 171 responses were obtained using purposive sampling. The data were analyzed using PLS-SEM with SmartPLS 3.0 to examine both direct and indirect relationships among lifestyle, product review, perceived quality, and purchase intention. Findings – The results show that lifestyle and product reviews do not have significant direct effect on purchase intention. However, both variables significantly and positively influence perceived quality. Perceived quality has a strong positive effect on purchase intention and fully mediates the relationship between lifestyle and purchase intention as well as between product reviews and purchase intention. Conclusion and Implications – This study contributes to consumer literature by highlighting perceived quality as a key mediating construct in the skincare industry context. It extends the Theory of Planned Behavior by demonstrating that perceived quality functions as an attitudinal mechanism linking lifestyle and product reviews to purchase intention, particularly for experience-based product.]]>
<![CDATA[PERAN SOCIAL MEDIA MARKETING, FOMO, DAN BRAND AWARENESS SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN PADA MIE GACOAN ]]>
<![CDATA[Dinda Rachelia Evira Tendean]]>;
<![CDATA[Ali Ali]]>
<![CDATA[ Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 14 No 1 (2026): Promosi ]]>
Publisher : <![CDATA[UNIVERSITAS MUHAMMADIYAH METRO ]]>
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DOI: 10.24127/jp.v14i1.12182
<![CDATA[Penelitian ini bertujuan untuk menguji dampak pemasaran media sosial (SMM) terhadap keputusan pembelian konsumen di antara konsumen Mie Gacoan di Jepara, dengan Fear of Missing Out (FOMO) dan kesadaran merek sebagai variabel mediasi. Penelitian ini dilakukan di Mie Gacoan Jepara dengan menggunakan pendekatan kuantitatif. Survei daring dengan skala Likert digunakan untuk mengumpulkan data dari 120 responden. Metode pengambilan sampel yang digunakan adalah simple random sampling. Partial Least Square Structural Equation Modeling (PLS-SEM) digunakan untuk menganalisis data dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa SMM memiliki efek positif dan signifikan terhadap FOMO, kesadaran merek. FOMO dan kesadaran merek juga secara signifikan memediasi hubungan antara SMM dan keputusan pembelian. Penelitian ini dibatasi pada satu lokasi, cabang Mie Gacoan di Jepara, Ini akan membatasi penerapan temuan pada industri atau merek makanan lain. Penelitian ini berkontribusi pada pengembangan teori pemasaran digital dengan menyoroti peran FOMO dan brand awareness sebagai mediator antara SMM dan keputusan pembelian. Secara praktis, temuan ini memberikan wawasan yang dapat ditindaklanjuti bagi bisnis seperti Mie Gacoan untuk merancang strategi pemasaran media sosial yang lebih efektif, meningkatkan daya saing dan loyalitas konsumen dalam industri kuliner.]]>
<![CDATA[Internalizing the Value of Qaulan Karîmain Shaping the Character of Polite Communication in the Digital Era: A Thematic Interpretation Study ]]>
<![CDATA[Muhammad Khoiruddin]]>;
<![CDATA[Mohamad Rifqy Roosdhani]]>;
<![CDATA[Ali Ali]]>;
<![CDATA[Nurul Komariyatin]]>;
<![CDATA[Nurul Huda]]>
<![CDATA[ Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 6 No. 1 (2026): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran ]]>
Publisher : <![CDATA[Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi ]]>
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DOI: 10.58218/alinea.v6i1.4041
<![CDATA[This research is motivated by the socio-religious paradox in Indonesia, where strong religious identities conflict with low levels of politeness in the digital space. Digital Civility Index data shows the rampant dehumanization, hate speech, and cyberbullying, which indicates the failure to internalize moral values into computer-mediated communication behavior. The main purpose of this research is to formulate a model for internalizing the value of Qaulan Karîma as a theoretical and practical solution to the ethical crisis. The method used is a qualitative-based literature study with a Thematic Tafsir (Maudhu'i) approach. The analysis was carried out by exploring Qur'anic verses related to Qaulan Karîmaand relating them to the dynamics of Computer-Mediated Communication (CMC) theory. The results of the study show that the internalization of values must be carried out through three transformative stages: cognitive-literative, affective-spiritual (through the concept of Digital Muraqabah), and psychomotor-habitual. The resulting communication typology comprises preventive, curative, and educational domains that serve as moral filters amid platform anonymity. This finding confirms that the character of polite communication is formed only when the value of the Qur'an extends beyond textual knowledge, becoming ingrained as a reflex of cyber behavior. The implications of this study demand reform of national digital literacy policies so that they do not focus solely on technical skills but also integrate the depth of religious spirituality into the character education curriculum. This model is expected to help build a more dignified, inclusive, and responsive Indonesian cyber ecosystem to address future challenges posed by information technology disruption.]]>
<![CDATA[Integrating Relationship and Influencer Marketing to Enhance Repurchase Intention Through the Pillars of Satisfaction and Trust ]]>
<![CDATA[Anik Isniati]]>;
<![CDATA[Mohamad Rifqy Roosdhani]]>;
<![CDATA[Ali Ali]]>
<![CDATA[ Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi ]]>
Publisher : <![CDATA[LP2M IAIN Palopo ]]>
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DOI: 10.24256/kharaj.v8i1.9504
<![CDATA[Purpose: This study aims to analyze the effect of relationship marketing and influencer marketing on repurchase intention with customer satisfaction and customer trust as mediating variables among PT Arminareka Perdana's Umrah pilgrims in Jakarta. Method: This study uses a quantitative approach with a survey design. The research sample consisted of 125 Umrah pilgrim respondents selected using purposive sampling. Data collection was conducted through a structured questionnaire, then analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method to test the relationship between variables. Results: The results show that relationship marketing and influencer marketing have a positive and significant effect on repurchase intention, customer satisfaction, and customer trust. In addition, customer satisfaction and customer trust are proven to mediate the effect of relationship marketing and influencer marketing on repurchase intention. Implications: The findings of this study indicate that the application of relationship marketing strategies and the use of credible influencers can increase pilgrims' satisfaction and trust, which ultimately encourages repeat purchases. The results of this study have practical implications for umrah travel agencies in formulating effective marketing strategies and can serve as a basis for further research by adding different variables or research objects]]>
<![CDATA[The Role of Product Reviews as a Mediator of Influencer Marketing and Tiktok Visual Content on Purchase Decisions ]]>
<![CDATA[Safna Dwi Meylani]]>;
<![CDATA[Ali Ali]]>
<![CDATA[ At-Tadbir : jurnal ilmiah manajemen Vol 10 No 1 (2026): At-Tadbir: jurnal ilmiah manajemen ]]>
Publisher : <![CDATA[Islamic University of Kalimantan MAB Banjarmasin ]]>
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DOI: 10.31602/atd.v10i1.21301
<![CDATA[AbstractThis study examines the impact of influencer marketing and visual content on purchasing decisions for Skintific products on TikTok through product review mediation. The population of this study was Skintific product users residing in Jepara, Central Java, using quantitative methods and analyzed with PLS-SEM 4.0. The results show that influencer marketing, visual content, and product reviews have a significant positive effect on purchasing decisions. Product reviews are proven to mediate the relationship between influencer marketing and purchasing decisions, but visual content does not. These findings confirm the credibility of influencers in shaping consumer trust and psychological motivation compared to visual content. Based on the Stimulus Organism Response (SOR) theory, digital stimuli from social and visual content are effective in triggering emotional responses that drive consumer purchasing behavior.Keywords: Influencer Marketing; Visual Content; Product Reviews; Purchasing Decisions ]]>
