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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Johannes P. Kumagaya
Sekolah Tinggi Ilmu Ekonomi Gentiaras
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Hedonic Lifestyle And Social Interaction As A Moderating Variable of The Influence of Brand Ambassadors on Customer Satisfaction: Penelitian Iwan Adinugroho; Johannes P. Kumagaya; Muhammad Aqshel Revinzky Nizar; Nersiwad; Hartono
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5363

Abstract

This study aims to investigate the moderating role of hedonic lifestyle and social interaction in the relationship between brand ambassador use and customer satisfaction. Amidst intense global brand competition, selecting public figures as brand ambassadors has become a key strategy to increase consumer trust and satisfaction. However, the effectiveness of this strategy often depends on the psychographic and sociological characteristics of consumers themselves. Using a quantitative method with a survey approach on 350 respondents who use beauty products, the data were analyzed using Structural Equation Modeling (SEM). The results show that brand ambassadors have a positive and significant influence on customer satisfaction. Key findings reveal that social interaction significantly strengthens this influence, while hedonic lifestyle acts as an emotional catalyst that increases expectations and satisfaction with the brand. The implications of this study suggest that marketing managers should focus not only on the popularity of brand ambassadors, but also on the social ecosystem and lifestyle of the target audience to optimize long-term satisfaction.
Analysis Of The Effect Of Flexible Working Arrangements On Employee Performance: The Role Of Work-Life Balance And Job Satisfaction As Mediating Variables In The Banking Industry Johannes P. Kumagaya; Fitri Kurniawati; Fransiska Ekobelawati; Herry Syafrial; Darmun
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7643

Abstract

The changing paradigm of the modern workplace post-pandemic and the rapid digital transformation have encouraged the banking sector to adopt Flexible Working Arrangements (FWA) schemes. This study aims to comprehensively analyze the influence of Flexible Working Arrangements on employee performance in the banking industry, by exploring the mediating role of Work-Life Balance and Job Satisfaction. Using a quantitative explanatory approach with a comparative and path analysis research design, data were collected from a sample of banking employees implementing flexible work schemes. The results of the theoretical and scientific study indicate that the implementation of FWA not only makes a significant direct contribution to improving employee performance but also transforms the psychological dynamics of the workplace by improving work-life balance and job satisfaction. Work-Life Balance and Job Satisfaction are proven to act as partial mediators that strengthen the positive relationship between work flexibility and employee productivity. These findings confirm that strategically managed flexibility, supported by responsive technological infrastructure and a supportive organizational culture, is an important catalyst in maintaining operational resilience, talent retention, and achieving sustainable performance in the modern banking industry
Co-Authors Darmun Fitri Kurniawati Fransiska Ekobelawati Hartono Hartono Iwan Adinugroho Muhammad Aqshel Revinzky Nizar Nersiwad Syafrial, Herry