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All Journal Keizai EJOIN : Jurnal Pengabdian Masyarakat
Rusita, Dea
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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OPTIMALISASI MEDIA SOSIAL DAN INOVASI DESAIN KEMASAN UNTUK PENINGKATAN BRANDING KERIPIK KEMUNAK DI DESA KEMPAS JAYA Rusita, Dea; Octora, Shinta; Musnaini, Musnaini; Octavia, Ade; Fitriaty, Fitriaty; khalik, Idham
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i6.2900

Abstract

Penelitian ini bertujuan untuk mengoptimalkan penggunaan media sosial dan inovasi desain kemasan guna meningkatkan branding produk Keripik Kemunak kelompok Tani yang berada di Desa Kempas Jaya, Kecamatan Senyerang, Kabupaten Tanjung Jabung Barat, Provinsi Jambi. Dalam era digital saat ini, pemanfaatan media sosial menjadi sangat penting bagi UMKM untuk meningkatkan jangkauan pasar dan memperkuat brand awareness. Selain itu, desain kemasan yang inovatif juga berperan signifikan dalam menarik minat konsumen dan meningkatkan daya saing produk. Metodologi penelitian yang digunakan meliputi observasi langsung, wawancara dengan pemilik UMKM, serta analisis data dari platform media sosial yang digunakan. Hasil penelitian menunjukkan bahwa strategi digital marketing melalui media sosial seperti Facebook dan Instagram secara signifikan meningkatkan visibilitas dan interaksi dengan konsumen. Inovasi desain kemasan yang diterapkan, seperti penggunaan warna yang menarik dan informasi produk yang jelas, berhasil meningkatkan persepsi positif terhadap produk. Dengan demikian, optimalisasi media sosial dan desain kemasan yang inovatif terbukti efektif dalam meningkatkan branding dan daya saing Keripik Kemunak di pasar yang lebih luas.
Model Financial Satisfaction Berbasis Financial Literacy dan Self-Control Melalui Financial Well-Being pada Karyawan Perempuan Bank BUMN di Kota Jambi Rusita, Dea; Wediawati, Besse; Fazri, Andang; Ratnawati, RTS
Keizai Vol 6, No 2 (2025): September-Februari
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v6i2.526

Abstract

Financial satisfaction is an important indicator of individual financial well-being, especially for female employees who often face the dual burden of managing work and household finances. This study aims to analyze the influence of financial literacy and self-control on financial satisfaction through financial well-being as a mediating variable among female employees of state-owned banks in Jambi City. This quantitative research uses a survey method with 100 respondents selected through purposive sampling. Data analysis uses Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS 3.0 software. The results show that: financial literacy has a positive and significant effect on financial satisfaction; self-control has no direct effect on financial satisfaction; both financial literacy and self-control have a positive and significant effect on financial well-being; financial well-being has a strong positive effect on financial satisfaction; and financial well-being significantly mediates the relationship between financial literacy and self-control on financial satisfaction. This study provides important implications for financial education programs and employee welfare policies in the banking sector.
Co-Authors Ade Octavia Andang Fazri Fitriaty, Fitriaty Idham Khalik, Idham musnaini musnaini Octora, Shinta