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All Journal Journal of Business Studies and Management Review EJOIN : Jurnal Pengabdian Masyarakat
Rajagukguk, Iswento Rizki Manarissar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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STRATEGI BRANDING PADA PRODUK KERIPIK PISANG BU OS Susanto, Budi; Rajagukguk, Iswento Rizki Manarissar; Octavia, Ade; Musnaini, Musnaini; Amin, Shofia; Dahmiri, Dahmiri
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i6.2910

Abstract

In an era of increasingly fierce product competition, branding is crucial for Micro, Small and Medium Enterprises (MSMEs) to survive and grow. This research highlights the importance of effective branding strategies in increasing product appeal, creating a strong brand image, and differentiating products in a competitive market. The method of carrying out this research involves direct visits to the Bu Os Banana Chips MSME production site, with steps in the form of planning re-branding, creating new logos and stickers, and catchword, as well as using social media and e-commerce platforms. The results show positive changes in product branding, such as a catchy new logo, eye-catching stickers and a strong slogan. It is hoped that these steps can strengthen the position of MSMEs in the market by increasing brand awareness, sales and consumer loyalty.
MAINTAINING THE WORK ENVIRONMENT TO IMPROVE EMPLOYEE PERFORMANCE Rajagukguk, Iswento Rizki Manarissar; Johannes, Johannes; Rosita , Sry
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.45189

Abstract

The purpose of this research is to determine and analyze the impact of employee skills on the performance of ASN employees through the work environment, using it as a mediating variable in Jambi Province. The population consists of employees who are permitted to pursue higher education, totaling 412 people. Using the Slovin method, the number of samples in this study was calculated to be 81 people. Data analysis was conducted using Partial Least Squares (PLS) techniques, with measurements of the outer model and inner model. The results of the study indicate that employee skill, organizational commitment, and work environment influence employee performance directly, while employee skill and organizational commitment also influence the work environment. Indirectly, it shows that employee skill and organizational commitment influence employee performance through the work environment as a mediating variable.
Co-Authors Ade Octavia Budi Susanto Dahmiri johannes johannes musnaini musnaini Rosita , Sry Shofia Amin