Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal AFEBI Islamic Finance and Economic Review SENTRI: Jurnal Riset Ilmiah Jurnal Ilmiah Ekonomi dan Manajemen
Willson, Michael Aris
Unknown Affiliation
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Ekonomi dan Manajemen

 1 
Pengaruh Desain Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Sepatu Ventela : (Studi Kasus Pada Mahasiswa Universitas Bhayangkara Jakarta Raya) Willson, Michael Aris; Komariah, Neng Siti; Anas, Haryudi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6157

Abstract

The growth of the local fashion industry in Indonesia has shown significant progress, driven by increasing consumer preference for domestic products. One of the emerging local brands is Ventela, a footwear company that emphasizes the strength of its product design and quality. This study aims to: (1) examine the influence of product design on purchasing decisions of Ventela shoes, (2) analyze the impact of product quality on purchasing decisions, and (3) assess the combined effect of product design and quality on purchasing decisions. A quantitative research method was employed, with data collected through an online questionnaire distributed to 171 students from the Management Study Program, Class of 2021, at Universitas Bhayangkara Jakarta Raya. Data analysis was conducted using SPSS version 26. The results indicate that product design attracts consumers through visual appeal and comfort, while product quality builds trust and satisfaction. Simultaneously, both product design and quality significantly influence purchasing decisions. These findings highlight the importance of product innovation and quality improvement strategies in strengthening the competitiveness of local brands in the increasingly competitive fashion industry.
Co-Authors Alexander, Yanuar Bagasasi, Faizal Haryudi Anas Komariah, Neng Siti Nazira, Nafwa Ayu Pangeswati, Saron Okavia Salsabila Aninda Putri Samsul Bachri, Samsul Sudiantini, Dian Zen, Agustian