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All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora ASEAN Journal on Hospitality and Tourism Jurnal Manajemen Teori dan Terapan JURNAL KEPARIWISATAAN International Journal of Social Science and Business Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Guna Sewaka Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Jurnal Multidisiplin West Science Journal of Business on Hospitality and Tourism Jurnal Sistem Informasi Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Kawistara Journal of Travel and Leisure
Ni Ketut Wiwiek Agustina
Politeknik Pariwisata Bali
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pariwisata Alam dan Kesehatan Mental Generasi Z di Bali: Kajian Kualitatif mengenai Dampak Media Sosial, Harapan dan Perbedaan Budaya Sirait, Dina Claudiya; Febryanti, Indah Setya; Agustina, Ni Ketut Wiwiek
Guna Sewaka Vol 4 No 1 (2025)
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jgs.v5i1.2397

Abstract

Artikel ini mengkaji hubungan antara kesehatan mental dan pariwisata alam, dengan fokus pada turis generasi Z di Bali. Dalam penelitian ini, akan dibahas dampak media sosial, harapan, dan pengalaman budaya terhadap kesejahteraan mental mereka selama melakukan perjalanan. Penelitian ini bertujuan untuk menyelidiki bagaimana pariwisata alam memengaruhi kesehatan mental turis generasi Z di Bali dan mengusulkan strategi untuk meningkatkan kesejahteraan mental dalam industri pariwisata. Menggunakan metode kualitatif termasuk wawancara dan observasi partisipatif, data dikumpulkan dari turis generasi Z di Bali. Analisis tematik digunakan untuk mengidentifikasi pola yang berkaitan dengan pengalaman kesehatan mental. Turis generasi Z menghadapi tantangan kesehatan mental yang dipengaruhi oleh media sosial, harapan, dan perbedaan budaya. Namun demikian, mereka juga menemukan kedamaian dan pemulihan melalui pengalaman alam. Studi ini menekankan perlunya dukungan kesehatan mental dalam industri pariwisata. Artikel ini memberikan wawasan bagi praktisi pariwisata untuk mengembangkan inisiatif yang mendukung kesejahteraan mental para wisatawan. Secara akademis, artikel ini memberikan kontribusi pada literatur tentang pariwisata dan kesehatan mental, membuka jalan untuk penelitian lebih lanjut dalam bidang ini
ANALISIS BUDAYA HOFSTEDE: KESENANGAN VS PENGEKANGAN TERHADAP KUALITAS LAYANAN PADA SEKTOR PARIWISATA BALI Agustina, Ni Ketut Wiwiek
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 3 No 2 (2025): Februari 2025
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/pyt.v3i2.2436

Abstract

This study explores the interplay between Hofstede’s cultural dimension of Indulgence versus Restraint and service quality in the tourism sector, with a focus on Bali’s hospitality industry. While prior research has extensively examined Hofstede’s cultural dimensions such as Power Distance and Individualism-Collectivism, this article addresses a critical gap by analyzing the understudied dimension of Indulgence-Restraint and its implications for service encounters. Utilizing the SERVQUAL framework—which measures service quality through reliability, responsiveness, tangibles, assurance, and empathy—the study investigates how cultural programming influences interactions between service providers (hosts) and tourists (guests). Findings reveal that Bali’s service sector, characterized by Restraint (marked by strict social norms, lower subjective well-being, and disciplined work ethics), delivers high-quality services that align with the expectations of indulgent Western tourists, who prioritize leisure and personal gratification. Despite cultural contrasts, the restrained cultural traits of Balinese hosts, including adherence to moral discipline and focus on responsibility, contribute to positive service evaluations, fostering tourist loyalty. This research underscores the nuanced role of cultural dimensions in shaping service quality perceptions and highlights the adaptive strategies of restrained cultures in global tourism. The study advocates for culturally informed service management practices and suggests future longitudinal analyses to further dissect the dynamics of cross-cultural service encounters.
THE INFLUENCE OF DESTINATION IMAGES ON REVISIT INTENTION IN MOUNT BATUR Agustina, Ni Ketut Wiwiek
Journal of Business on Hospitality and Tourism Vol. 4 No. 2 (2018): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v4i2.125

Abstract

Tourism has become one of idol business in Indonesia, which can be seen by the graph of performance continues to rise up compared to oil, gas, coal, and palm oil which continue to decline. Each destination tries to serve tourists better using many kinds of strategies, one of them is the destination image. This research aims to analyze the influence of destination image on the revisit intention in Mount Batur, Bali. The study is explanatory and done using quantitative and descriptive approaches. The number of samples to be used is 100 samples. The method of data collection is done by questionnaire collection method to analyze the influence of the destination image variable on the variable of revisit intention obtained by descriptive explanation. Based on the results of the research conducted, it shows that the image of the destination has a significant effect on the interest in returning to tourists in Mount Batur, which means that the hypothesis proposed in the study was accepted. This can be seen in the results of the hypothesis test the value of t arithmetic obtained is equal to 7.242 with a significance value of 0.000 smaller than 0.05. Based on the correlation test, the relationship between the two variables is at a moderate level with a percentage of influence of 34.9%. So that from this it is expected that tourists area managers of  Mount Batur must try to maintain security, comfort and the environment.
Culinary Tour A La Millennials (An Exploratory Study in Ubud) Wiwiek Agustina, Ni Ketut
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.277

Abstract

Ubud as one of the wellknown tourists’ destinations in Bali Province, currently is developing the potency on culinary for tourism. Nowadays Ubud is also becoming the interests of millennial tourists to visit. Millenn ial tourists represent 27 % of the global population or around 2 billion people. On average, they take 35 days of vacation each year with the typical of preferring experience the most. Therefore, this research is designed by exploratory study approach and the aims are to analyze and identify the interests of millennial tourists to visit Ubud for the purpose of tasting and enjoying culinary for the sake of tourism. Primary data is collected using semi-structured interviews with respondents as many as 30 (thirty) millennial visitors or tourists in Ubud. Through a descriptive method with a qualitative approach, this research explores millenials’ thoughts and motivation of culinary tourists in Ubud. For the result, this study indicates millennials tourists’ respondents have a high interest in culinary tours.  Ubud is considered to offer a large selection of local culinary delights of good taste and quality; calm, comfortable, and nice view and atmosphere; and is a favorite destination for tourists. Sources of information about culinary tours in Ubud are recommendations from friends / relatives and social media. This study also includes exploratory observations regarding the food menu, location, facilities, and security in Ubud District. For wider perspectives on culinary tours a la millennials, further research is encouraged in other areas and interests.
Analysis of Tirta Empul Development Strategy as Wellness Tourist Attraction in New Normal Era Wiwiek Agustina, Ni Ketut; Arie Yudhistira, Putu Gde
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.279

Abstract

The Covid-19 pandemic is a very dangerous epidemic that affects the order of human lives around the world. The existence of the Covid-19 pandemic has made everyone without exception have to be able to adapt to the new life order or new normal era in accordance with health protocols. In this new normal era, many people have begun to take short, cost-effective trips and tend to seek pleasure and health simultaneously to reduce boredom and stress when forced to stay at home during lockdowns. One of the tourism trends that is coming back is Wellness Tourism. The current trend of Wellness Tourism is one of the options for restoring the passion of tourism in Bali Province which will encourage public interest in travelling. Tirta Empul is one of the tourist attractions that have the potential to support wellness tourism as a Wellness Tourist Attraction. This research was conducted in Tirta Empul which aims to analyze development strategies related to the wellness tourist attraction. This study uses data processing analysis carried out by SWOT through an analysis process of internal factors (IFAS) and external factors (EFAS). The results showed that the Grand Strategy obtained in this study is the S (Strength) - O (Opportunity) Strategy, so that there are opportunities to develop Tirta Empul as a Wellness Tourist Attraction in a New Normal Era.
Exploring travel for work-life balance: a study on solo woman travellers in bali Wiwiek Agustina, Ni Ketut; Julio, I Kadek Nora; Argapura, Kadek Kresna
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.353

Abstract

With the importance of balance in life, the phenomenon of work-life balance is very engaging to be associated with travelling activities, especially solo travel, which became popular during the COVID-19 pandemic as a new trend that emerged. This research aims to analyse the phenomenon of travelling for work-life balance, whether it can be a trend or lifestyle, using an exploratory study approach that focuses on solo women travellers in Bali, especially those from Denpasar City and Badung Regency. Qualitative descriptive methods were used in this study, with data collection techniques through literature studies, observations, and comprehensive interviews of 13 informants consisting of 10 primary informants, 2 key informants, and 1 supporting informant. The selection of informants is carried out using purposive sampling techniques with the Pentahelix approach. With the selection of the primary informant criteria, namely, solo woman travellers in Bali aged 18-26 years, and the criteria of key informants and supporters are academics that have insights into the field of travel, especially in women travellers. The results showed that travelling activities have a strong and significant influence in building new behaviour patterns towards women travellers in Bali in doing solo travelling activities to achieve work-life balance.  The need for healing activities for their lives and performance become a motivation and desire that every solo woman traveller in Bali wants to realise. Travelling for work-life balance plays a vital role in achieving productivity and can be a workable lifestyle.
Budaya Tipping dalam Perspektif Pramuwisata dan Karyawan: Dampaknya terhadap Kualitas Pelayanan dan Job Fairness Pramuwisata di Bali Wiwiek Agustina, Ni Ketut; Effendi, Yehezkiel Willian
Jurnal Multidisiplin West Science Vol 4 No 10 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i10.2778

Abstract

Biro perjalanan wisata telah mendukung pertumbuhan kunjungan wisata ke Bali setiap tahunnya. Salah satu fasilitas pendukung tersebut adalah pramuwisata, di mana budaya pemberian tip telah menjadi permasalahan atau pendukung dalam kualitas pelayanan pramuwisata dan job fairness. Penelitian ini dilakukan di salah biro perjalanan wisata terkemuka di Bali yang menyediakan layanan pramuwisata untuk berbagai pasar dan bahasa. Penelitian ini mengkaji fenomenologi melalui metode pendekatan kualitatif, yang bertujuan untuk mendeskripsikan dan menganalisis dampak budaya pemberian tip terhadap kualitas pelayanan dan job fairness pramuwisata di suatu biro perjalanan wisata terkemuka di Bali. Data dikumpulkan melalui studi lapangan dengan proses wawancara terstruktur kepada 12 informan, termasuk 6 pramuwisata dan 6 staf, observasi lapangan, serta studi dokumentasi. Data dianalisis menggunakan NVivo 12 dan diinterpretasikan secara naratif untuk pembahasan yang lebih mendalam. Hasil penelitian ini menunjukkan bahwa dari 5 dimensi kualitas pelayanan pramuwisata, 2 dimensi terdampak oleh budaya pemberian tip, dan 3 dimensi lainnya tidak terdampak dikarenakan standar industri yang wajib diikuti. Pada aspek keadilan pekerjaan, para pramuwisata merasakan lingkungan yang positif dalam hal perbandingan pemberian tip, serta distribusi tip yang dilakukan sesuai dengan kesesuaian masing-masing pramuwisata. Namun, hal ini menciptakan adanya ketidaksetaraan dalam distribusi pembagian kerja.
Pengaruh Memorable Tourism Experience Terhadap E-WOM Dimediasi Oleh Destination Attachment: Studi Kasus di Uluwatu Kecak Dance Ni Luh Putu Pradiayu Aspariyanthi; Ni Ketut Wiwiek Agustina
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1495

Abstract

The purpose of this research is to investigate the influence of Memorable Tourism Experiences (MTEs) on e-WOM mediated by Destination Attachment (DA). The sample of this study amounted to 180 respondents which are domestic visitors who have visited and posted some photos or videos of their experience about Uluwatu Kecak Dance's performance among their Instagram and Tiktok. Sampling uses purposive sampling technique and data collection by questionnaires distributed via google form. An analysis method called structural equation modelling (SEM) is applied and data of this study used quantitative descriptive. The findings of this study indicate that memorable tourism experience and destination attachment has positive and significant effect on domestic visitor e-WOM behavior. Memorable tourism experience also has a positive and significant impact on e-WOM mediated by destination attachment on Uluwatu Kecak Dance.
Beyond Transactions: How Relational Capital Drives Brand Loyalty in Bali’s Tourism SMEs Diwyani, Ni Made Sthita Prajnasya; Agustina, Ni Ketut Wiwiek
Journal of Business on Hospitality and Tourism Vol. 11 No. 1 (2025): June 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v11i1.452

Abstract

In the post-pandemic tourism landscape, travel agencies must rebuild customer loyalty through relational strategies. This study examines the direct effects of customer engagement and brand trust on brand loyalty among 289 customers of a Bali-based travel agency. Using multiple linear regression in SPSS 25, findings confirm that both customer engagement (β = 0.396, p < 0.001) and brand trust (β = 0.453, p < 0.001) significantly and positively influence brand loyalty, with the model explaining 68% of variance (R² = 0.680). Simultaneously, the two predictors exert a strong joint effect (F = 303.306, p < 0.001). The results affirm that even in an era of digital self-booking, interpersonal trust and emotional engagement remain critical drivers of loyalty in tourism intermediaries. Strategic recommendations include investing in personalized communication, transparent service recovery, and consistent brand delivery to strengthen relational equity.
From Clicks To Clients: The Role Of Task–Technology Fit And User Experience In Driving Competitive Advantage For Bali Tour Operators Sawitri, Margareta Asri; Agustina, Ni Ketut Wiwiek
J-TRUE: Journal of Travel and Leisure Vol. 2 No. 2 (2025): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v2i2.2216

Abstract

The digital era has transformed tourism; however, travel agents in Bali face challenges in technology adoption due to its misalignment with their specific work requirements. This study investigates the relationship between task characteristics, task-technology fit, and user experience in relation to travel agent services in Bali. Using a quantitative approach with a survey method of 68 travel agent employees, this study analyzed data using PLS-SEM. The study's results demonstrate that task characteristics have a positive and significant impact on user experience and task-technology fit. Task-technology fit also has a positive and significant impact on user experience, acting as a complementary mediator in the relationship between task characteristics and user experience. These findings provide practical implications for the management of travel agents in Bali to optimize the implementation of technology that is in line with the characteristics of employee duties, thereby improving operational efficiency and service quality in the face of the dynamics of the tourism industry.
Co-Authors Argapura, Kadek Kresna Callista Chiara Della Sharyputra Dewa Ayu Abhinandati Prajna Pratisthita Diwyani, Ni Made Sthita Prajnasya Effendi, Yehezkiel Willian Febryanti, Indah Setya Hanny Hafiar I Dewa Ayu Nindya Prathiwi S I Gusti Ngurah Agung Suprastayasa I Kadek Nora Julio Ida Ayu Kusuma Dewi Julio, I Kadek Nora Kadek Kresna Argapura Ketut Alit Ari Antari Laksono Trisnantoro Made Darmiati Made Dewinda Yudi Astari Natasha Valentine Trius Ni Luh Putu Pradiayu Aspariyanthi Putu Gde Arie Yudhistira Sawitri, Margareta Asri Sharyputra, Della Sirait, Dina Claudiya Teguh Hadisukarno Wirawan, Matt Oka Wirawan, Matt. Oka Wirawan, Matt. Oka