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Analysis of Tirta Empul Development Strategy as Wellness Tourist Attraction in New Normal Era Wiwiek Agustina, Ni Ketut; Arie Yudhistira, Putu Gde
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.279

The Covid-19 pandemic is a very dangerous epidemic that affects the order of human lives around the world. The existence of the Covid-19 pandemic has made everyone without exception have to be able to adapt to the new life order or new normal era in accordance with health protocols. In this new normal era, many people have begun to take short, cost-effective trips and tend to seek pleasure and health simultaneously to reduce boredom and stress when forced to stay at home during lockdowns. One of the tourism trends that is coming back is Wellness Tourism. The current trend of Wellness Tourism is one of the options for restoring the passion of tourism in Bali Province which will encourage public interest in travelling. Tirta Empul is one of the tourist attractions that have the potential to support wellness tourism as a Wellness Tourist Attraction. This research was conducted in Tirta Empul which aims to analyze development strategies related to the wellness tourist attraction. This study uses data processing analysis carried out by SWOT through an analysis process of internal factors (IFAS) and external factors (EFAS). The results showed that the Grand Strategy obtained in this study is the S (Strength) - O (Opportunity) Strategy, so that there are opportunities to develop Tirta Empul as a Wellness Tourist Attraction in a New Normal Era.

Exploring travel for work-life balance: a study on solo woman travellers in bali Wiwiek Agustina, Ni Ketut; Julio, I Kadek Nora; Argapura, Kadek Kresna
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.353

With the importance of balance in life, the phenomenon of work-life balance is very engaging to be associated with travelling activities, especially solo travel, which became popular during the COVID-19 pandemic as a new trend that emerged. This research aims to analyse the phenomenon of travelling for work-life balance, whether it can be a trend or lifestyle, using an exploratory study approach that focuses on solo women travellers in Bali, especially those from Denpasar City and Badung Regency. Qualitative descriptive methods were used in this study, with data collection techniques through literature studies, observations, and comprehensive interviews of 13 informants consisting of 10 primary informants, 2 key informants, and 1 supporting informant. The selection of informants is carried out using purposive sampling techniques with the Pentahelix approach. With the selection of the primary informant criteria, namely, solo woman travellers in Bali aged 18-26 years, and the criteria of key informants and supporters are academics that have insights into the field of travel, especially in women travellers. The results showed that travelling activities have a strong and significant influence in building new behaviour patterns towards women travellers in Bali in doing solo travelling activities to achieve work-life balance. The need for healing activities for their lives and performance become a motivation and desire that every solo woman traveller in Bali wants to realise. Travelling for work-life balance plays a vital role in achieving productivity and can be a workable lifestyle.

Budaya Tipping dalam Perspektif Pramuwisata dan Karyawan: Dampaknya terhadap Kualitas Pelayanan dan Job Fairness Pramuwisata di Bali Wiwiek Agustina, Ni Ketut; Effendi, Yehezkiel Willian
Jurnal Multidisiplin West Science Vol 4 No 10 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i10.2778

Biro perjalanan wisata telah mendukung pertumbuhan kunjungan wisata ke Bali setiap tahunnya. Salah satu fasilitas pendukung tersebut adalah pramuwisata, di mana budaya pemberian tip telah menjadi permasalahan atau pendukung dalam kualitas pelayanan pramuwisata dan job fairness. Penelitian ini dilakukan di salah biro perjalanan wisata terkemuka di Bali yang menyediakan layanan pramuwisata untuk berbagai pasar dan bahasa. Penelitian ini mengkaji fenomenologi melalui metode pendekatan kualitatif, yang bertujuan untuk mendeskripsikan dan menganalisis dampak budaya pemberian tip terhadap kualitas pelayanan dan job fairness pramuwisata di suatu biro perjalanan wisata terkemuka di Bali. Data dikumpulkan melalui studi lapangan dengan proses wawancara terstruktur kepada 12 informan, termasuk 6 pramuwisata dan 6 staf, observasi lapangan, serta studi dokumentasi. Data dianalisis menggunakan NVivo 12 dan diinterpretasikan secara naratif untuk pembahasan yang lebih mendalam. Hasil penelitian ini menunjukkan bahwa dari 5 dimensi kualitas pelayanan pramuwisata, 2 dimensi terdampak oleh budaya pemberian tip, dan 3 dimensi lainnya tidak terdampak dikarenakan standar industri yang wajib diikuti. Pada aspek keadilan pekerjaan, para pramuwisata merasakan lingkungan yang positif dalam hal perbandingan pemberian tip, serta distribusi tip yang dilakukan sesuai dengan kesesuaian masing-masing pramuwisata. Namun, hal ini menciptakan adanya ketidaksetaraan dalam distribusi pembagian kerja.

Pengaruh Memorable Tourism Experience Terhadap E-WOM Dimediasi Oleh Destination Attachment: Studi Kasus di Uluwatu Kecak Dance Ni Luh Putu Pradiayu Aspariyanthi; Ni Ketut Wiwiek Agustina
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1495

The purpose of this research is to investigate the influence of Memorable Tourism Experiences (MTEs) on e-WOM mediated by Destination Attachment (DA). The sample of this study amounted to 180 respondents which are domestic visitors who have visited and posted some photos or videos of their experience about Uluwatu Kecak Dance's performance among their Instagram and Tiktok. Sampling uses purposive sampling technique and data collection by questionnaires distributed via google form. An analysis method called structural equation modelling (SEM) is applied and data of this study used quantitative descriptive. The findings of this study indicate that memorable tourism experience and destination attachment has positive and significant effect on domestic visitor e-WOM behavior. Memorable tourism experience also has a positive and significant impact on e-WOM mediated by destination attachment on Uluwatu Kecak Dance.

From Clicks To Clients: The Role Of Task–Technology Fit And User Experience In Driving Competitive Advantage For Bali Tour Operators Sawitri, Margareta Asri; Agustina, Ni Ketut Wiwiek
J-TRUE: Journal of Travel and Leisure Vol. 2 No. 2 (2025): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v2i2.2216

The digital era has transformed tourism; however, travel agents in Bali face challenges in technology adoption due to its misalignment with their specific work requirements. This study investigates the relationship between task characteristics, task-technology fit, and user experience in relation to travel agent services in Bali. Using a quantitative approach with a survey method of 68 travel agent employees, this study analyzed data using PLS-SEM. The study's results demonstrate that task characteristics have a positive and significant impact on user experience and task-technology fit. Task-technology fit also has a positive and significant impact on user experience, acting as a complementary mediator in the relationship between task characteristics and user experience. These findings provide practical implications for the management of travel agents in Bali to optimize the implementation of technology that is in line with the characteristics of employee duties, thereby improving operational efficiency and service quality in the face of the dynamics of the tourism industry.

Travel Pattern and Pandemic; How Do Travel Preferences Effects The Changes In Expenses In New Normal Era? Ni Ketut Wiwiek Agustina; Della Sharyputra
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 1 (2022)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i1.675

The Covid-19 pandemic caused various new lifestyle changes, one of which was travel activities. Changes in patterns and habits make tourists' interest in accommodation, tourist attractions, transportation, to cleanliness a lot of considerations. This research aims to review the factors a tourist considers in travelling, the budget during the trip, and travel references with research loci in Bali. In this study, the data used quantitative data from questionnaire results which were then processed using SPSS. The research team used a non-probability sampling method with purposive sampling techniques to determine respondents. This study showed that some respondents were more concerned with health aspects when travelling, which affected tourists' expenses during travel to Bali due to changes in tourist preferences.

Pengaruh Memorable Tourism Experience Terhadap E-WOM Dimediasi Oleh Destination Attachment: Studi Kasus di Uluwatu Kecak Dance Ni Luh Putu Pradiayu Aspariyanthi; Ni Ketut Wiwiek Agustina
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : P3M Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1495

The purpose of this research is to investigate the influence of Memorable Tourism Experiences (MTEs) on e-WOM mediated by Destination Attachment (DA). The sample of this study amounted to 180 respondents which are domestic visitors who have visited and posted some photos or videos of their experience about Uluwatu Kecak Dance's performance among their Instagram and Tiktok. Sampling uses purposive sampling technique and data collection by questionnaires distributed via google form. An analysis method called structural equation modelling (SEM) is applied and data of this study used quantitative descriptive. The findings of this study indicate that memorable tourism experience and destination attachment has positive and significant effect on domestic visitor e-WOM behavior. Memorable tourism experience also has a positive and significant impact on e-WOM mediated by destination attachment on Uluwatu Kecak Dance.

The Mediating Role of Satisfaction on Perceived and Hedonic Values in Shaping Revisit Intention at Bali Beach Clubs Arreta, Ni Putu Neka Putri Arreta; Agustina, Ni Ketut Wiwiek; Wijayanti, Ni Putu Evi
Journal of Indonesian Tourism and Development Studies Vol. 14 No. 3 (2026)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2026.014.03.01

Tourism growth in emerging destinations has intensified competition among leisure venues, particularly in Bali’s beach clubs, which have become a distinctive attraction for domestic and international tourists. Sustaining revisit intention is critical for the long-term success of these establishments, yet little is known about the determinants of loyalty in this context. This study investigates the mediating role of satisfaction in the relationship between perceived value, hedonic value, and revisit intention, drawing upon the Theory of Planned Behavior (TPB). A quantitative survey of 387 domestic tourists visiting beach clubs in Bali was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings demonstrate that perceived value, hedonic value, and satisfaction significantly influence revisit intention, with satisfaction acting as a robust mediator. Hedonic value exerts a stronger indirect effect than perceived value, highlighting the role of emotional and experiential dimensions in shaping loyalty. The study contributes theoretically by extending TPB with constructs of consumer value in leisure tourism and practically by offering insights for managers to design strategies that enhance customer satisfaction and strengthen competitive advantage.

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