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Comparison of User Experience between Goal-directed and Experiential Users on Customer Satisfaction in Tourism Marketplace Callista Chiara; Ni Ketut Wiwiek Agustina; Putu Gde Arie Yudhistira
Jurnal Sistem Informasi Vol. 18 No. 2 (2022): Jurnal Sistem Informasi (Journal of Information System)
Publisher : Faculty of Computer Science Universitas Indonesia

This research aimed to examine the effect of user experience on Pigijo’s website www.pigijo.com on Pigijo customer satisfaction by using an experimental study and comparing between two different groups of user behavior, namely goal-directed and experiential. The experiment was conducted using an accidental purposive sampling technique on 60 respondents divided into two groups based on user behavior. The data collection of this experiment used a questionnaire that had been tested for validity and reliability, then carried out various tests and analyses such as descriptive analysis, t-test, and regression tests. As a result of the research. It was found that the user experience on the www.pigijo.com website has a positive relationship and influence on Pigijo customer satisfaction, where the goal-directed group has a higher average rating (69.40%) and affects customer satisfaction more positively compared to the experiential group (65.50%).

How Did Tour Guide Survive during the Covid-19 Pandemic? A Study on The Roles of Self-Efficacy and Organizational Commitment among Tour Guides in Bali I Dewa Ayu Nindya Prathiwi S; Ni Ketut Wiwiek Agustina
Jurnal Kawistara Vol 13, No 2 (2023)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.82734

Tour guides are a fundamental part of the tourism industry, which has been seriously affected by the COVID-19 pandemic. Tour guides are expected to find alternatives to survive because of fluctuations over 50% decline in tourism. The pre-pandemic and post pandemic times have significantly impacted the employment of tour guides including those in Bali. In this disruption period, how did tour guide manage to survive? This quantitative research aims to understand the survival mechanism of tour guides by examining whether self-efficacy has a relationship with the organizational commitment of active tour guides in a travel agency in Bali, especially when mediated by job satisfaction. This research uses Structural Equation Model Partial Least Square (SEM-PLS) technique to analyze the research problem. The population in this study were active tour guides in a travel agency in Bali. The sampling techniqueuses a saturated sample. Direct hypothesis analysis found that: (1) Self-efficacy has a significant positive relationship to organizational commitment. (2) Self-efficacy has a significant positive relationship to job satisfaction. (3) Job satisfaction has a significant positive relationship to organizational commitment. Indirect hypothesis analysis found (4) Self-efficacy and organizational commitment have a significant positive relationship mediated by job satisfaction.Age and gender as control variables have no relationship to organizational commitment. It can be concluded that selfefficacy and organizational commitment can help tour guides to survive in challenging period.

The Influence of Risk Perception on Visit Decision to Tourism Village: The Mediating Role of Tourist Motivation Ketut Alit Ari Antari; Ni Ketut Wiwiek Agustina; Putu Gde Arie Yudhistira
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.49853

Community Tourism Village remains a favorite choice to visit despite the various risks threaten during the COVID-19 pandemic. This study aims to analyze the role of tourist motivation in mediating the influence of risk perceptions on visit decisions to Penglipuran Tourism Village, which still has a high number of tourist visits during the pandemic. The population in this study were domestic tourists, with a total sample of 400 obtained using the purposive sampling technique. The data analysis technique uses SmartPLS 4 by testing the validity, reliability, and mediating effect test on the research data. The results of the research data analysis show influence from each variable, with 47.0% of the variance of tourist motivation determined by risk perception, and 58.2% of the variance in visiting decisions was determined by risk perception and tourist motivation. Thus, tourist motivation positively and significantly mediates the risk perception in visiting decisions. This research can help tourism village managers and the government prepare and improve the services and facilities provided to become healthy, safe, and low-risk COVID-19 tourist destinations.

The Effect of Travel Experience, Destination Image, and Destination Trust on Revisit Intention at Ubud Monkey Forest Natasha Valentine Trius; Ni Ketut Wiwiek Agustina; Putu Gde Arie Yudhistira
International Journal of Social Science and Business Vol. 7 No. 3 (2023): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i3.50231

Destination images from traveler ratings may rank differently from person to person. That is why a destination must maintain its image. The aim of this study is to investigate the influence of travel experience, destination image, and destination trust on the intention to revisit Monkey Forest Ubud in Bali, Indonesia. The subject of the research is tourists who have visited Ubud Monkey Forest, Bali. The type of research used is quantitative associative research. Simple random sampling was used a as sampling technique where as many as 400 respondents were selected with the Taro Yamane formula. Data collection using a questionnaire was tested and analyzed by SmartPLS 3 with a measurement model test (outer model), and a structural model test (inner model). This research combines the three constructs to determine their effect on revisit intentions and adds control variables, namely age, and gender. The results of this research indicate that the travel experience has a significant and positive effect on revisit intention, destination image has a significant and positive effect on revisit intention, and destination trust has a significant and positive effect on revisit intention. This research examines the revisit intention of domestic tourists only, further research can develop the research by examining both domestic and international tourists.

Exploring travel for work-life balance: a study on solo woman travellers in bali Wiwiek Agustina, Ni Ketut; Julio, I Kadek Nora; Argapura, Kadek Kresna
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.353

With the importance of balance in life, the phenomenon of work-life balance is very engaging to be associated with travelling activities, especially solo travel, which became popular during the COVID-19 pandemic as a new trend that emerged. This research aims to analyse the phenomenon of travelling for work-life balance, whether it can be a trend or lifestyle, using an exploratory study approach that focuses on solo women travellers in Bali, especially those from Denpasar City and Badung Regency. Qualitative descriptive methods were used in this study, with data collection techniques through literature studies, observations, and comprehensive interviews of 13 informants consisting of 10 primary informants, 2 key informants, and 1 supporting informant. The selection of informants is carried out using purposive sampling techniques with the Pentahelix approach. With the selection of the primary informant criteria, namely, solo woman travellers in Bali aged 18-26 years, and the criteria of key informants and supporters are academics that have insights into the field of travel, especially in women travellers. The results showed that travelling activities have a strong and significant influence in building new behaviour patterns towards women travellers in Bali in doing solo travelling activities to achieve work-life balance. The need for healing activities for their lives and performance become a motivation and desire that every solo woman traveller in Bali wants to realise. Travelling for work-life balance plays a vital role in achieving productivity and can be a workable lifestyle.

How Did Tour Guide Survive during the Covid-19 Pandemic? A Study on The Roles of Self-Efficacy and Organizational Commitment among Tour Guides in Bali I Dewa Ayu Nindya Prathiwi S; Ni Ketut Wiwiek Agustina
Jurnal Kawistara Vol 13, No 2 (2023)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.82734

Tour guides are a fundamental part of the tourism industry, which has been seriously affected by the COVID-19 pandemic. Tour guides are expected to find alternatives to survive because of fluctuations over 50% decline in tourism. The pre-pandemic and post pandemic times have significantly impacted the employment of tour guides including those in Bali. In this disruption period, how did tour guide manage to survive? This quantitative research aims to understand the survival mechanism of tour guides by examining whether self-efficacy has a relationship with the organizational commitment of active tour guides in a travel agency in Bali, especially when mediated by job satisfaction. This research uses Structural Equation Model Partial Least Square (SEM-PLS) technique to analyze the research problem. The population in this study were active tour guides in a travel agency in Bali. The sampling techniqueuses a saturated sample. Direct hypothesis analysis found that: (1) Self-efficacy has a significant positive relationship to organizational commitment. (2) Self-efficacy has a significant positive relationship to job satisfaction. (3) Job satisfaction has a significant positive relationship to organizational commitment. Indirect hypothesis analysis found (4) Self-efficacy and organizational commitment have a significant positive relationship mediated by job satisfaction.Age and gender as control variables have no relationship to organizational commitment. It can be concluded that selfefficacy and organizational commitment can help tour guides to survive in challenging period.

Pariwisata Alam dan Kesehatan Mental Generasi Z di Bali: Kajian Kualitatif mengenai Dampak Media Sosial, Harapan dan Perbedaan Budaya Sirait, Dina Claudiya; Febryanti, Indah Setya; Agustina, Ni Ketut Wiwiek
Guna Sewaka Vol 4 No 1 (2025)
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jgs.v5i1.2397

Artikel ini mengkaji hubungan antara kesehatan mental dan pariwisata alam, dengan fokus pada turis generasi Z di Bali. Dalam penelitian ini, akan dibahas dampak media sosial, harapan, dan pengalaman budaya terhadap kesejahteraan mental mereka selama melakukan perjalanan. Penelitian ini bertujuan untuk menyelidiki bagaimana pariwisata alam memengaruhi kesehatan mental turis generasi Z di Bali dan mengusulkan strategi untuk meningkatkan kesejahteraan mental dalam industri pariwisata. Menggunakan metode kualitatif termasuk wawancara dan observasi partisipatif, data dikumpulkan dari turis generasi Z di Bali. Analisis tematik digunakan untuk mengidentifikasi pola yang berkaitan dengan pengalaman kesehatan mental. Turis generasi Z menghadapi tantangan kesehatan mental yang dipengaruhi oleh media sosial, harapan, dan perbedaan budaya. Namun demikian, mereka juga menemukan kedamaian dan pemulihan melalui pengalaman alam. Studi ini menekankan perlunya dukungan kesehatan mental dalam industri pariwisata. Artikel ini memberikan wawasan bagi praktisi pariwisata untuk mengembangkan inisiatif yang mendukung kesejahteraan mental para wisatawan. Secara akademis, artikel ini memberikan kontribusi pada literatur tentang pariwisata dan kesehatan mental, membuka jalan untuk penelitian lebih lanjut dalam bidang ini

ANALISIS BUDAYA HOFSTEDE: KESENANGAN VS PENGEKANGAN TERHADAP KUALITAS LAYANAN PADA SEKTOR PARIWISATA BALI Agustina, Ni Ketut Wiwiek
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 3 No 2 (2025): Februari 2025
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/pyt.v3i2.2436

This study explores the interplay between Hofstede’s cultural dimension of Indulgence versus Restraint and service quality in the tourism sector, with a focus on Bali’s hospitality industry. While prior research has extensively examined Hofstede’s cultural dimensions such as Power Distance and Individualism-Collectivism, this article addresses a critical gap by analyzing the understudied dimension of Indulgence-Restraint and its implications for service encounters. Utilizing the SERVQUAL framework—which measures service quality through reliability, responsiveness, tangibles, assurance, and empathy—the study investigates how cultural programming influences interactions between service providers (hosts) and tourists (guests). Findings reveal that Bali’s service sector, characterized by Restraint (marked by strict social norms, lower subjective well-being, and disciplined work ethics), delivers high-quality services that align with the expectations of indulgent Western tourists, who prioritize leisure and personal gratification. Despite cultural contrasts, the restrained cultural traits of Balinese hosts, including adherence to moral discipline and focus on responsibility, contribute to positive service evaluations, fostering tourist loyalty. This research underscores the nuanced role of cultural dimensions in shaping service quality perceptions and highlights the adaptive strategies of restrained cultures in global tourism. The study advocates for culturally informed service management practices and suggests future longitudinal analyses to further dissect the dynamics of cross-cultural service encounters.

THE INFLUENCE OF DESTINATION IMAGES ON REVISIT INTENTION IN MOUNT BATUR Agustina, Ni Ketut Wiwiek
Journal of Business on Hospitality and Tourism Vol. 4 No. 2 (2018): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v4i2.125

Tourism has become one of idol business in Indonesia, which can be seen by the graph of performance continues to rise up compared to oil, gas, coal, and palm oil which continue to decline. Each destination tries to serve tourists better using many kinds of strategies, one of them is the destination image. This research aims to analyze the influence of destination image on the revisit intention in Mount Batur, Bali. The study is explanatory and done using quantitative and descriptive approaches. The number of samples to be used is 100 samples. The method of data collection is done by questionnaire collection method to analyze the influence of the destination image variable on the variable of revisit intention obtained by descriptive explanation. Based on the results of the research conducted, it shows that the image of the destination has a significant effect on the interest in returning to tourists in Mount Batur, which means that the hypothesis proposed in the study was accepted. This can be seen in the results of the hypothesis test the value of t arithmetic obtained is equal to 7.242 with a significance value of 0.000 smaller than 0.05. Based on the correlation test, the relationship between the two variables is at a moderate level with a percentage of influence of 34.9%. So that from this it is expected that tourists area managers of Mount Batur must try to maintain security, comfort and the environment.

Culinary Tour A La Millennials (An Exploratory Study in Ubud) Wiwiek Agustina, Ni Ketut
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.277

Ubud as one of the wellknown tourists’ destinations in Bali Province, currently is developing the potency on culinary for tourism. Nowadays Ubud is also becoming the interests of millennial tourists to visit. Millenn ial tourists represent 27 % of the global population or around 2 billion people. On average, they take 35 days of vacation each year with the typical of preferring experience the most. Therefore, this research is designed by exploratory study approach and the aims are to analyze and identify the interests of millennial tourists to visit Ubud for the purpose of tasting and enjoying culinary for the sake of tourism. Primary data is collected using semi-structured interviews with respondents as many as 30 (thirty) millennial visitors or tourists in Ubud. Through a descriptive method with a qualitative approach, this research explores millenials’ thoughts and motivation of culinary tourists in Ubud. For the result, this study indicates millennials tourists’ respondents have a high interest in culinary tours. Ubud is considered to offer a large selection of local culinary delights of good taste and quality; calm, comfortable, and nice view and atmosphere; and is a favorite destination for tourists. Sources of information about culinary tours in Ubud are recommendations from friends / relatives and social media. This study also includes exploratory observations regarding the food menu, location, facilities, and security in Ubud District. For wider perspectives on culinary tours a la millennials, further research is encouraged in other areas and interests.

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