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All Journal Jurnal SOLMA AKM: Aksi Kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal At-Tamwil: Kajian Ekonomi Syariah
Khoiril Mala, Iva
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pemanfaatan Teknologi AI untuk Meningkatkan Branding Digital UMKM di Kabupaten Malang Khoiril Mala, Iva; Winarno, Agung; Abdul Fattah, Fuad; Hidayat, Rachmad; Ima Oktavia, Anastasya Putri; Distina, Cahya
AKM Vol 6 No 1 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Juli 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v6i1.1489

Abstract

Kegiatan pengabdian masyarakat ini bertujuan meningkatkan daya saing UMKM di Kecamatan Bantur, Kabupaten Malang, melalui pemanfaatan kecerdasan buatan (AI) dalam strategi branding digital. UMKM di Kecamatan Bantur, Kabupaten Malang, menghadapi tantangan serius berupa rendahnya literasi digital, dominasi strategi pemasaran konvensional, serta lemahnya kapasitas manajerial. Berdasarkan survei awal terhadap 30 pelaku usaha, 87% di antaranya belum pernah menggunakan platform digital untuk branding, dan 92% masih mengandalkan pemasaran dari mulut ke mulut. Menanggapi permasalahan tersebut, kegiatan pengabdian ini dirancang untuk meningkatkan kompetensi branding digital melalui pemanfaatan kecerdasan buatan (AI). Sebanyak 25 pemilik UMKM mengikuti pelatihan intensif yang mencakup penggunaan ChatGPT untuk pembuatan brand story, Canva AI untuk desain visual, serta Pictory AI dan Lumen5 untuk produksi konten video promosi. Hasil evaluasi pasca-pelatihan menunjukkan bahwa 80% peserta mengalami peningkatan signifikan dalam keterampilan branding digital, dan 65% mampu memproduksi konten secara mandiri. Selain itu, program ini meningkatkan kesadaran peserta terhadap pentingnya perlindungan Hak Kekayaan Intelektual (HaKI). Temuan ini membuktikan bahwa integrasi teknologi AI dalam strategi branding UMKM desa merupakan pendekatan yang efektif, adaptif, dan berkelanjutan dalam mendorong transformasi ekonomi lokal
Live Streaming: Revolution New in Retail Business Marketing Strategy (Literature Study) Khoiril Mala, Iva; Kholifah, Leli; Pratikto, Heri; Winarno, Agung; Setyohadi
Jurnal At-Tamwil: Kajian Ekonomi Syariah Vol. 7 No. 2 (2025): Jurnal At-Tamwil September 2025
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/at-tamwil.v7i2.8003

Abstract

Purpose – The post-COVID-19 pandemic has driven digitalization in various aspects of life, one of which is consumer purchasing behavior. With limited mobility and increasingly stringent regulations regarding activities outside the home, including shopping in malls, consumers who previously went to physical stores tend to shop online. This has led to a new revolution in the world of marketing: Live Streaming, a medium that connects businesses with buyers online without the need to visit a physical store. Design/Methods/Approach – This research method uses a literature review system to analyze documents that align with the research focus. Previously, documents were reviewed using Google Scholar, Scopus, and WoS. 50 journals were then identified and filtered, resulting in 13 articles for analysis. Findings – This proves that live streaming can break down the limitations previously imposed by traditional marketing. Retailers cannot ignore the challenges and obstacles faced in using live streaming, such as technical constraints and increasingly fierce online business competition. Research Implications/Limitations – Businesses can consider using a professional host to ensure product and service information is conveyed clearly and easily understood by the audience during live streaming. Originality/Value – Live streaming can help retail business actors to keep up with the times in the form of digitalization, seeing consumer interest in consuming products.
Pengembangan Model Bisnis Inklusif Berbasis Digital Untuk Pemberdayaan Ekonomi Masyarakat Melalui Baitul Maal Wal Tamwil (BMT) Cahyono, Hasan; Sutantri, Sutantri; Khoiril Mala, Iva
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Adanya urgensi pengembangan model bisnis inklusif berbasis digital dalam konteks pemberdayaan ekonomi melalui Baitul Maal Wal Tamwil (BMT) untuk mengatasi tantangan akses finansial dan kurangnya pemahaman akan peluang bisnis di kalangan masyarakat. Tujuan penelitian adalah mengidentifikasi dan mengembangkan model bisnis yang dapat meningkatkan aksesibilitas, menyederhanakan proses bisnis, dan mendukung keberlanjutan ekonomi inklusif melalui integrasi BMT dengan teknologi digital. Metode penelitian ini menggunakan pendekatan kualitatif dengan fokus interpretif terhadap Baitul Maal Wal Tamwil (BMT) dan masyarakat dengan mensintesis informasi dari literatur dan observasi untuk menjawab tujuan penelitian. Penelitian mengenai pengembangan model bisnis inklusif berbasis digital untuk pemberdayaan ekonomi melalui Baitul Maal Wal Tamwil (BMT) menunjukkan bahwa integrasi teknologi digital dapat meningkatkan efisiensi operasional, aksesibilitas keuangan, dan kontribusi terhadap inklusi keuangan bagi sektor informal, terutama usaha mikro dan kecil.
Utilizing Search Engine Optimization (SEO) through SEO-Friendly Websites as a Digital Transformation of Online Marketing Strategies for MSMEs Abdul Fattah, Fuad; Rusmana, Dede; Hidayat, Rachmad; Khoiril Mala, Iva
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20435

Abstract

Backround: The digital era has had a disruptive impact on various sectors, including the industrial sector. The industrial sector must be able to adapt to market its products using digital media in order to capture a wider market. The purpose of this community service is to provide assistance to MSMEs and equip them with the knowledge to implement digital marketing. Method: A workshop on creating and maintaining SEO-based websites was used to provide assistance to MSMEs so that they could gain more comprehensive knowledge accompanied by practical experience. Result: The use of SEO-based websites has successfully increased the visibility of MSMEs and MSME products to national and international audiences. Before the website existed, MSMEs had no visibility at all, but after the website was created, they were able to reach 1,274 views with 4 product posts. Conclusion: Community service activities can improve the capabilities of MSMEs in transforming traditional marketing to more modern marketing by using digital media such as SEO-friendly websites, thereby improving the performance of MSMEs.
Co-Authors Abdul Fattah, Fuad Agung Winarno Cahyono, Hasan Dede Rusmana Distina, Cahya Heri Pratikto Ima Oktavia, Anastasya Putri Kholifah, Leli Rachmad Hidayat Setyohadi Sutantri Sutantri