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All Journal Jurnal SOLMA AKM: Aksi Kepada Masyarakat
Abdul Fattah, Fuad
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Religion Humanities Decision Sciences, Operations Research & Management Education Social Sciences Other

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Pemanfaatan Teknologi AI untuk Meningkatkan Branding Digital UMKM di Kabupaten Malang Khoiril Mala, Iva; Winarno, Agung; Abdul Fattah, Fuad; Hidayat, Rachmad; Ima Oktavia, Anastasya Putri; Distina, Cahya
AKM Vol 6 No 1 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Juli 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v6i1.1489

Abstract

Kegiatan pengabdian masyarakat ini bertujuan meningkatkan daya saing UMKM di Kecamatan Bantur, Kabupaten Malang, melalui pemanfaatan kecerdasan buatan (AI) dalam strategi branding digital. UMKM di Kecamatan Bantur, Kabupaten Malang, menghadapi tantangan serius berupa rendahnya literasi digital, dominasi strategi pemasaran konvensional, serta lemahnya kapasitas manajerial. Berdasarkan survei awal terhadap 30 pelaku usaha, 87% di antaranya belum pernah menggunakan platform digital untuk branding, dan 92% masih mengandalkan pemasaran dari mulut ke mulut. Menanggapi permasalahan tersebut, kegiatan pengabdian ini dirancang untuk meningkatkan kompetensi branding digital melalui pemanfaatan kecerdasan buatan (AI). Sebanyak 25 pemilik UMKM mengikuti pelatihan intensif yang mencakup penggunaan ChatGPT untuk pembuatan brand story, Canva AI untuk desain visual, serta Pictory AI dan Lumen5 untuk produksi konten video promosi. Hasil evaluasi pasca-pelatihan menunjukkan bahwa 80% peserta mengalami peningkatan signifikan dalam keterampilan branding digital, dan 65% mampu memproduksi konten secara mandiri. Selain itu, program ini meningkatkan kesadaran peserta terhadap pentingnya perlindungan Hak Kekayaan Intelektual (HaKI). Temuan ini membuktikan bahwa integrasi teknologi AI dalam strategi branding UMKM desa merupakan pendekatan yang efektif, adaptif, dan berkelanjutan dalam mendorong transformasi ekonomi lokal
Utilizing Search Engine Optimization (SEO) through SEO-Friendly Websites as a Digital Transformation of Online Marketing Strategies for MSMEs Abdul Fattah, Fuad; Rusmana, Dede; Hidayat, Rachmad; Khoiril Mala, Iva
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20435

Abstract

Backround: The digital era has had a disruptive impact on various sectors, including the industrial sector. The industrial sector must be able to adapt to market its products using digital media in order to capture a wider market. The purpose of this community service is to provide assistance to MSMEs and equip them with the knowledge to implement digital marketing. Method: A workshop on creating and maintaining SEO-based websites was used to provide assistance to MSMEs so that they could gain more comprehensive knowledge accompanied by practical experience. Result: The use of SEO-based websites has successfully increased the visibility of MSMEs and MSME products to national and international audiences. Before the website existed, MSMEs had no visibility at all, but after the website was created, they were able to reach 1,274 views with 4 product posts. Conclusion: Community service activities can improve the capabilities of MSMEs in transforming traditional marketing to more modern marketing by using digital media such as SEO-friendly websites, thereby improving the performance of MSMEs.
Co-Authors Agung Winarno Dede Rusmana Distina, Cahya Ima Oktavia, Anastasya Putri Khoiril Mala, Iva Rachmad Hidayat