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All Journal Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Imajinasi: Jurnal Ilmu Pengetahuan, Seni, dan Teknologi
Nibi Nazwa Quinita Tanjung
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Teknologi Informasi dalam Meningkatkan Efesiensi Oprasional pada Perusahaan E- Commerce Putri Ainayah Tazkiyah; Nibi Nazwa Quinita Tanjung; Devita Azwi Nurrahma; Albi Wahyu Ramadhan; Siti Suaibah Nasution
Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi Vol. 2 No. 3 (2025): September : Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/imajinasi.v2i2.699

Abstract

This study aims to analyze the strategic role of Information Technology (IT) in improving operational efficiency within e-commerce companies in Indonesia. A literature review approach was employed by examining various scholarly sources, including accredited national journals and relevant books. The findings indicate that the implementation of IT such as Enterprise Resource Planning (ERP) systems, Big Data Analytics, and Cloud Computing significantly accelerates business processes, reduces operational costs, and enhances data accuracy and service quality. E-commerce companies that integrate IT into their operations are shown to adapt more effectively to market dynamics and consumer preferences. The study concludes that the use of IT is not merely a supporting tool, but a key factor in creating competitive advantage. The implications of this research offer insights for e-commerce industry players and policymakers to continuously promote digital innovation in pursuit of efficiency and business sustainability.
Transformasi Digital dalam Proses Operasional: Studi Kualitatif pada Bisnis Kuliner Berbasis Online Nazla Sabirah; Nibi Nazwa Quinita Tanjung; Salsabila Rahma; Arsyadona Arsyadona
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i3.1950

Abstract

The development of information technology has driven culinary business operators to adapt through digital transformation. This study aims to describe the implementation of digital transformation in the operational processes of online-based culinary businesses in Medan City. Using a descriptive qualitative approach, data were obtained through in-depth interviews and direct observations of five online culinary business owners. The results indicate that these businesses utilize various digital platforms such as GoFood, GrabFood, ShopeeFood, WhatsApp Business, and social media for daily operations, promotions, and customer services. Digital transformation has proven to improve operational efficiency and expand market reach, although it still faces challenges such as limited digital literacy and software costs. This study recommends the need for digital literacy training, strengthening of internet infrastructure, the development of local digital platforms, and further research on the impact of digital transformation on the performance of online culinary businesses.
Co-Authors Albi Wahyu Ramadhan Arsyadona Arsyadona Devita Azwi Nurrahma Nazla Sabirah Putri Ainayah Tazkiyah Salsabila Rahma Siti Suaibah Nasution