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All Journal Journal Analytica Islamica Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Hanif Maulana Pratama
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Religion Arts Education

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Analisis Semiotika Logo UIN Sumatera Utara: Pendekatan Tanda dan Makna Menurut Teori Charles Sanders Peirce Liana Hutapea; Siti Auliza Fatma Nasution; Muhammad Fikri Alif Ghani; Nursiah Nursiah; Hanif Maulana Pratama; Riki Novianto; Amanda Yasmintia; Mauly Efendi
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 2 (2025): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i2.602

Abstract

This study aims to analyze the logo of the State Islamic University of North Sumatra (UINSU) using Charles Sanders Peirce's semiotic approach. Peirce's theory divides signs into icons, indexes, and symbols, and views meaning through a triadic process: representamen, object, and interpretant. With a qualitative approach, this study identifies visual elements in the UINSU logo and interprets their meaning based on the context of Islam, science, and nationalism. The results of the analysis show that each visual component, whether shape, color, or typography, contains deep philosophical and ideological meanings and represents the identity and institutional vision of UINSU.
FROM FACE-TO-FACE COMMUNICATION TO DIGITAL INTERACTION: AN EXPLORATION OF THE GEN Z COMMUNITY IN NORTH SUMATRA Hanif Maulana Pratama; Irwansyah Irwansyah
Journal Analytica Islamica Vol 15, No 3 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i3.29618

Abstract

The use of TikTok as a short-video social media platform has transformed the way Generation Z builds social interaction and relationships. This study aims to identify changes in communication practices and social relations among Generation Z resulting from the use of TikTok. The research employed a qualitative approach with a case study design focusing on the Generation Z community in Kelurahan Kota Matsum, Sumatera Utara. Informants were selected using purposive sampling with the criteria of Generation Z individuals who actively use TikTok, with a total of six informants. Data were collected through in-depth interviews and non-participant observation. The data were analyzed using thematic analysis techniques. The findings reveal that the use of TikTok encourages changes in communication practices from face-to-face communication toward digital interaction characterized by visual, brief, and symbolic forms. Social relationships among Generation Z tend to become more flexible and fluid, and are no longer entirely dependent on physical proximity. Social relations are interpreted as digitally mediated connections influenced by self-representation and audience responses. In addition, TikTok’s algorithm plays a role in shaping social connectivity through content visibility mechanisms. These findings indicate that TikTok functions as a digital social space as well as a primary medium in the transformation of Generation Z communication practices from face-to-face interaction to digital interaction. The study implies that the dominance of digital interaction reshapes the quality of social relations and social cohesion among Generation Z at the local community level, highlighting the need for adaptive communication strategies to maintain a balance between digital interaction and face-to-face communication.
Co-Authors Amanda Yasmintia Irwansyah Irwansyah Liana Hutapea Mauly Efendi Muhammad Fikri Alif Ghani Nursiah Nursiah Riki Novianto Siti Auliza Fatma Nasution