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All Journal Literacy : International Scientific Journals of Social, Education, Humanities Trending: Jurnal Manajemen dan Ekonomi Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Maslahah: Jurnal Manajemen dan Ekonomi Syariah Islamic Business and Management Journal (IBMJ)
Cynthia Eka Violita
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Influence of Market Orientation on Marketing Performance Through Absorptive Capacity in Food and Beverage SMEs in Sidoarjo Nuriya Sinta Dewi; Muhafidhah Novie; Laily Muzdalifah; Cynthia Eka Violita
Islamic Business and Management Journal Vol. 8 No. 1 (2025): IBMJ | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v8i1.14328

Abstract

This study aims to analyze the effect of Market Orientation on Marketing Performance through Absorptive Capacity in the food and beverage MSME sector in Sidoarjo. The research method used is quantitative with an explanatory research approach. Data were collected through a survey of 216 MSMEs selected using a purposive sampling technique. Data analysis was conducted using the SEM-PLS method with Smart PLS 4.0. The results show that Market Orientation has a positive and significant effect on Marketing Performance. Furthermore, Market Orientation also positively influences Absorptive Capacity, which in turn enhances Marketing Performance. These findings confirm that Absorptive Capacity plays a significant mediating role in the relationship between Market Orientation and Marketing Performance. Thus, increasing market orientation in MSMEs can strengthen competitiveness and improve overall marketing performance.
Efektivitas Pendanaan Kredit Usaha Rakyat dalam Pengembangan Usaha Dagang Rukun Jaya Chintia Sari; Nanda Cecharia; Rizky Oktavian Ramadhan; Cynthia Eka Violita
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i3.2507

Abstract

This research analyzes the effectiveness of People's Business Credit (KUR) financing in facilitating the development of Rukun Jaya Trading Business, a micro, small, and medium enterprise (MSME) specializing in the processing of kupang skin into animal feed. The rationale for this study is grounded in the pivotal role that micro, small, and medium enterprises (MSMEs) play in the Indonesian economy, alongside the persistent financial constraints they encounter challenges that the People's Business Credit (KUR) program seeks to address as a government-backed financing initiative.The objective of this study is to assess the degree to which the People's Business Credit (KUR) contributes to the advancement of the enterprise. A descriptive qualitative methodology is employed, utilizing data collection techniques such as interviews, observations, and document analysis.The findings indicate that KUR financing has proven effective in enhancing working capital, improving operational efficiency, and strengthening the enterprise's capacity to fulfill its credit obligations all of which contribute to the achievement of sustainable business growth. The implications of this study are intended to offer strategic insights for business owners in making informed decisions, assist financial institutions in enhancing the effectiveness of KUR distribution, and support government efforts in designing more targeted and impactful policies for MSME development.
The Effect of Work Discipline on Job Satisfaction Mediated by Rewards in MSME Convection in Pasuruan Regency Lailatul Ula; Jeziano Rizkita Boyas; Wahyu Eko Pujianto; Cynthia Eka Violita
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2005

Abstract

This study examines the effect of work discipline on employee job satisfaction in convection UMKM in Pasuruan Regency, with reward as a mediating variable. Quantitative methods were used to collect data through questionnaires distributed to 160 employees. The results of the analysis show that work discipline has a significant positive effect on job satisfaction, and that reward can mediate the relationship. These findings highlight the importance of implementing a balanced reward system to improve employee performance and job satisfaction.
Memahami dan Menganalisis Struktur Modal dan Kebijakan Dividen dalam Konteks Pendidikan Ekonomi dan Keuangan Perusahaan Maulida Nikmatul Azizah; Aisyah Brillianta; Moh. Arrijal Ilman Nafi; Cynthia Eka Violita
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 1 (2026): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i1.5525

Abstract

This study aims to provide a comprehensive understanding of the concepts of capital structure and dividend policy as two essential elements in the teaching of economics and corporate finance. Capital structure refers to a company’s decision in determining the composition of its funding through debt and equity, while dividend policy concerns decisions related to the distribution of profits to shareholders. In the context of economic education, these concepts are not only examined theoretically but also function as important tools to develop students’ analytical abilities in assessing how financial decisions influence corporate performance and firm value. This research employs a literature review method by analyzing twenty academic journals published within the last five years and accessible through Google Scholar. The findings reveal that a solid understanding of capital structure and dividend policy significantly contributes to strengthening students’ financial literacy, particularly in analyzing the relationship between financing decisions, financial risk, dividend stability, and long-term firm sustainability. Furthermore, this study highlights the importance of learning approaches that integrate financial theory with real-world case studies so that students can relate abstract concepts to actual business practices. The implications of this study suggest that educational institutions need to enhance financial analysis–based learning models to produce graduates with strong competencies in understanding the dynamics of corporate financial decision-making in the modern economic landscape.
Menilai Efisiensi Operasional Perusahaan melalui Net Profit Margin dalam Tinjauan Kritis Berbasis Literatur Riska Ainur Rosyida; Zulfaa Gunawan; Zahra Gunawan; Cynthia Eka Violita
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 4 No. 1 (2026): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v4i1.1775

Abstract

Net Profit Margin (NPM) is a profitability ratio that is widely used to assess a company's operational efficiency because it reflects the company's ability to control costs and convert sales into net profit. This study uses a qualitative descriptive literature review method by synthesizing national and international scientific articles that discuss NPM, profitability ratios, and company operational efficiency. The results of the study show that NPM is consistently used as the main indicator in assessing operational efficiency, but high sales are not always followed by an increase in NPM. In addition, repeated fluctuations in NPM indicate instability in operational efficiency even though the company is profitable. The novelty of this study lies in the identification of a conceptual pattern that positions NPM not only as a measure of static profitability, but also as a diagnostic tool for assessing the sustainability of a company's operational efficiency in the medium and long term. These findings contribute academically by enriching the understanding of the strategic role of NPM in evaluating a company's operational and financial performance.
Co-Authors Aisyah Brillianta Chintia Sari Jeziano Rizkita Boyas Lailatul Ula Laily Muzdalifah Maulida Nikmatul Azizah Moh. Arrijal Ilman Nafi Muhafidhah Novie Nanda Cecharia Nuriya Sinta Dewi Riska Ainur Rosyida Rizky Oktavian Ramadhan Wahyu Eko Pujianto Zahra Gunawan Zulfaa Gunawan