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All Journal Literacy : International Scientific Journals of Social, Education, Humanities Maslahah: Jurnal Manajemen dan Ekonomi Syariah Islamic Business and Management Journal (IBMJ)
Cynthia Eka Violita
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Influence of Market Orientation on Marketing Performance Through Absorptive Capacity in Food and Beverage SMEs in Sidoarjo Nuriya Sinta Dewi; Muhafidhah Novie; Laily Muzdalifah; Cynthia Eka Violita
Islamic Business and Management Journal Vol. 8 No. 1 (2025): IBMJ | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v8i1.14328

Abstract

This study aims to analyze the effect of Market Orientation on Marketing Performance through Absorptive Capacity in the food and beverage MSME sector in Sidoarjo. The research method used is quantitative with an explanatory research approach. Data were collected through a survey of 216 MSMEs selected using a purposive sampling technique. Data analysis was conducted using the SEM-PLS method with Smart PLS 4.0. The results show that Market Orientation has a positive and significant effect on Marketing Performance. Furthermore, Market Orientation also positively influences Absorptive Capacity, which in turn enhances Marketing Performance. These findings confirm that Absorptive Capacity plays a significant mediating role in the relationship between Market Orientation and Marketing Performance. Thus, increasing market orientation in MSMEs can strengthen competitiveness and improve overall marketing performance.
Efektivitas Pendanaan Kredit Usaha Rakyat dalam Pengembangan Usaha Dagang Rukun Jaya Chintia Sari; Nanda Cecharia; Rizky Oktavian Ramadhan; Cynthia Eka Violita
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i3.2507

Abstract

This research analyzes the effectiveness of People's Business Credit (KUR) financing in facilitating the development of Rukun Jaya Trading Business, a micro, small, and medium enterprise (MSME) specializing in the processing of kupang skin into animal feed. The rationale for this study is grounded in the pivotal role that micro, small, and medium enterprises (MSMEs) play in the Indonesian economy, alongside the persistent financial constraints they encounter challenges that the People's Business Credit (KUR) program seeks to address as a government-backed financing initiative.The objective of this study is to assess the degree to which the People's Business Credit (KUR) contributes to the advancement of the enterprise. A descriptive qualitative methodology is employed, utilizing data collection techniques such as interviews, observations, and document analysis.The findings indicate that KUR financing has proven effective in enhancing working capital, improving operational efficiency, and strengthening the enterprise's capacity to fulfill its credit obligations all of which contribute to the achievement of sustainable business growth. The implications of this study are intended to offer strategic insights for business owners in making informed decisions, assist financial institutions in enhancing the effectiveness of KUR distribution, and support government efforts in designing more targeted and impactful policies for MSME development.
The Effect of Work Discipline on Job Satisfaction Mediated by Rewards in MSME Convection in Pasuruan Regency Lailatul Ula; Jeziano Rizkita Boyas; Wahyu Eko Pujianto; Cynthia Eka Violita
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2005

Abstract

This study examines the effect of work discipline on employee job satisfaction in convection UMKM in Pasuruan Regency, with reward as a mediating variable. Quantitative methods were used to collect data through questionnaires distributed to 160 employees. The results of the analysis show that work discipline has a significant positive effect on job satisfaction, and that reward can mediate the relationship. These findings highlight the importance of implementing a balanced reward system to improve employee performance and job satisfaction.
Co-Authors Chintia Sari Jeziano Rizkita Boyas Lailatul Ula Laily Muzdalifah Muhafidhah Novie Nanda Cecharia Nuriya Sinta Dewi Rizky Oktavian Ramadhan Wahyu Eko Pujianto