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Qumairo, Eny Lathifa
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Economics, Econometrics & Finance Library & Information Science

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ANALISIS ASPEK PEMASARAN, ASPEK TEKNIK DAN TEKNOLOGI, DAN ASPEK PASAR PADA UMKM DI KOTA SAMARINDA Qumairo, Eny Lathifa; Nurhalizah, Selviana; Maharani, Ayu; Syavitri, Regina; Damayanti, Farah
Jurnal Bisnis Digital Vol. 3 No. 1 (2025): Jurnal Bisnis Digital, Vol. 3 No. 1 Mei-2025
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v3i1.3068

Abstract

Penelitian ini bertujuan untuk mengevaluasi kelayakan usaha UMKM Kang Cetak di Kota Samarinda berdasarkan aspek pemasaran, teknik dan teknologi, serta pasar konsumen dan produsen. Penelitian ini menggunakan pendekatan deskriptif kualitatif, dengan metode pengumpulan data berupa observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa dari aspek pemasaran, produk Kang Cetak beragam dan sesuai kebutuhan konsumen, namun promosi masih terbatas pada media sosial dan rekomendasi pelanggan. Dari sisi teknik dan teknologi, sarana produksi cukup memadai tetapi diperlukan peningkatan efisiensi ruang kerja serta digitalisasi proses bisnis. Dari aspek pasar, UMKM ini memiliki cakupan konsumen luas seperti pelajar, mahasiswa, dan lembaga, serta peluang pasar yang menjanjikan. Penelitian menyarankan agar Kang Cetak meningkatkan strategi pemasaran digital dan mengoptimalkan penggunaan teknologi agar lebih kompetitif di pasar layanan cetak digital.
Application of project management using the critical path method (CPM) in residential construction projects Satryawati, Satryawati; Zunaidah, Umi; Qumairo, Eny Lathifa; Nurhalizah, Selviana; Tambing, Wyenda
Enrichment : Journal of Management Vol. 15 No. 2 (2025): Juni: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i2.2267

Abstract

This study aims to analyze the application of the CPM in residential construction project in Samarinda City, in order to optimize the efficiency of implementation time. The approach used was descriptive quantitative, with data collection through field studies, documentation, and interviews. The CPM was applied by identifying all project activities, compiling a work network diagram, backward pass, and determining the earliest and latest possible start and finish times. The results showed that the project critical path had a total duration of 77 days. Delays in any of the activities on this path will have a direct impact on the overall project delay. Conversely, activities outside the critical path have time slack. These findings show that the CPM method is effective in assisting systematic and data-driven project planning and control, and makes a real contribution to improving time efficiency in the residential construction sector
Co-Authors Damayanti, Farah Maharani, Ayu Nurhalizah, Selviana Satryawati, Satryawati Syavitri, Regina Tambing, Wyenda Zunaidah, Umi