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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jihapenmas
Rani Anjariani
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Inovasi Teknologi dan Peran Jasa Phytosanitary dalam Meningkatkan Keamanan dan Keberlanjutan Ekspor Rani Anjariani; Tri Wahjoedi; Fajar Tenovita Sari; Etin Puspita Sari; Fathur Rosi; Rahardjo, Kusuma Adi
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 2 No. 1 (2025): February 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v2i1.1136

Abstract

Inovasi teknologi dan jasa phytosanitary memainkan peran yang semakin penting dalam meningkatkan keamanan dan keberlanjutan ekspor produk pertanian. Penelitian ini menggunakan pendekatan kualitatif untuk menganalisis penerapan teknologi modern seperti Internet of Things (IoT), kecerdasan buatan (Artificial Intelligence/AI), dan blockchain dalam sektor pertanian serta peran layanan phytosanitary dalam proses ekspor. Hasil penelitian menunjukkan bahwa integrasi teknologi dan jasa phytosanitary dapat meningkatkan efisiensi produksi, kualitas produk, dan ketertelusuran, serta memastikan bahwa produk yang diekspor bebas dari hama dan penyakit. Studi kasus di berbagai daerah di Indonesia mengungkapkan peningkatan hasil panen hingga 20%, peningkatan pendapatan petani, serta peningkatan kepercayaan konsumen terhadap produk yang lebih transparan dan terjamin kualitasnya. Namun, beberapa tantangan masih harus diatasi, termasuk keterbatasan infrastruktur, biaya implementasi teknologi yang tinggi, dan kebutuhan akan standarisasi internasional. Dengan dukungan kebijakan yang tepat, potensi penuh dari inovasi teknologi dan layanan phytosanitary dapat dimaksimalkan, meningkatkan daya saing sektor pertanian Indonesia di pasar global dan berkontribusi pada keberlanjutan lingkungan serta keamanan pangan global.
Pengaruh Harga, Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Di Panganan Waru Rani Anjariani; Sundjoto Sundjoto; Sri Rahayu
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 11 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i11.7083

Abstract

This study aims to determine the effect of price, brand image and product quality. This type of research is quantitative. The population studied in this study were all customers at Panganan Waru. The number of samples in this study was 63 respondents. The sample collection technique in this study was carried out by probability sampling. The data collection technique used in this study was a questionnaire distributed to all customers at Panganan Waru. The data analysis technique used in this study was multiple linear regression analysis using SPSS (statistical Product and Services Solution) software version 29.0. The results showed that the price variable had a positive and significant effect on purchasing decisions with a t-count value = 5.809> t-table 2.001, the brand image variable had a positive and significant effect on purchasing decisions with a t-count value = 2.694> t-table 2.001, the product quality variable had a positive and significant effect on purchasing decisions with a t-count value = 3.014> t-table 2.001. From the three results, it shows that price, brand image and product quality have a partial effect on purchasing decisions. For simultaneous testing, the results show that all variables together have a significant effect on purchasing decisions.
Co-Authors Etin Puspita Sari Fajar Tenovita Sari Fathur Rosi Rahardjo, Kusuma Adi SRI RAHAYU Sundjoto Sundjoto Tri Wahjoedi