Garuda - Garba Rujukan Digital

ANALYSIS OF DIGITAL MARKETING IMPLEMENTATION AS A STRATEGY IN INCREASING MSME PRODUCT SALES: (Case Study of MSME Syifa Bakery) Rahardjo, Kusuma Adi
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 4 (2023): JULY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i4.769

In the current business landscape, the role of digital marketing in driving sales and shaping marketing strategies has become increasingly essential, especially for Micro, Small, and Medium-sized Enterprises (MSMEs). This study aims to determine the effects of digital marketing on sales, marketing strategies, and the challenges associated with implementing digital marketing for MSMEs, using Syifa Bakery as a case study. The research adopts an observational descriptive approach, utilizing structured and in-depth interviews for data collection. The study's findings reveal that the digital marketing initiatives undertaken by Syifa Bakery, an MSME, significantly contribute to increased sales. Digital marketing proves to be cost-effective, convenient, and accessible at all times. The primary strategy employed for product marketing through digital channels includes the use of social media platforms like Facebook, Instagram, WhatsApp status updates, and live streaming on Facebook. However, the implementation encounters challenges such as unreliable internet connections, delivery delays, insufficient marketing and design personnel, and instances of transaction fraud and manipulation of administrative contact information. Thus, the study demonstrates the multifaceted nature of digital marketing implementation.

Carbon Taxonomy Modelling Based on The Theory Planned Behaviour Farhan, Ali; Wahyudi, Agus; Rahardjo, Kusuma Adi
IQTISHADUNA Vol. 15 No. 2 (2024): IQTISHADUNA: Jurnal Ekonomi Dan Keuangan Islam
Publisher : UIN Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/iqtishaduna.v15i2.11413

The increasing of human activity has an impact on the environment; waste, greenhouse gases, global warming, and climate change. This research tried to design a waste management model based on individual behavior and economic values. The approach used is a mixed method using SEM PLS as a quantitative analysis tool and descriptive analysis and literature study as a qualitative analysis. The conclusion obtained is that in the consumption behavior variables, the factors age, education, food consumption, energy consumption and residues have a positive impact on awareness of managing waste, in the waste management variables education, individual benefits and values have a significant impact on awareness of managing waste, this finding then became the basis for the development of carbon taxonomy.

Pengaruh Lingkungan Kerja, Parental Influence, dan Biaya Kuliah Terhadap Minat Mahasiswa Akuntansi di STIE Mahardika Surabaya pada Profesi Akuntan Publik Saleh, Royyan; Harjanti, Wulandari; Rahardjo, Kusuma Adi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 2 (2025): JANUARY 2025
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

The objective of this study is to investigate how the work environment, parental guidance, and tuition costs impact the interest of accounting students. The research data source used was accounting students at STIE Mahardhika Surabaya, regular morning and regular evening A and evening B. The chosen method for data analysis was quantitative and descriptive. To gather 81 samples, a purposive sampling technique was employed. The findings of the study indicate that the environment at work (X1) and parental guidance (X2) positively and significantly impact the interest of accounting students at STIE Mahardhika Surabaya. However, tuition fees (X3) show a positive but insignificant effect on the students' interest. The determinant result (R2) of 0.566 suggests that the variables of work environment (X1), parental influence (X2), and tuition fees (X3) collectively influence the interest of accounting students at STIE Mahardhika Surabaya in the field of public accounting (Y) by 56.6%, leaving 43.4% to be explained by other factors.

Inovasi Teknologi dan Peran Jasa Phytosanitary dalam Meningkatkan Keamanan dan Keberlanjutan Ekspor Rani Anjariani; Tri Wahjoedi; Fajar Tenovita Sari; Etin Puspita Sari; Fathur Rosi; Rahardjo, Kusuma Adi
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 2 No. 1 (2025): February 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v2i1.1136

Inovasi teknologi dan jasa phytosanitary memainkan peran yang semakin penting dalam meningkatkan keamanan dan keberlanjutan ekspor produk pertanian. Penelitian ini menggunakan pendekatan kualitatif untuk menganalisis penerapan teknologi modern seperti Internet of Things (IoT), kecerdasan buatan (Artificial Intelligence/AI), dan blockchain dalam sektor pertanian serta peran layanan phytosanitary dalam proses ekspor. Hasil penelitian menunjukkan bahwa integrasi teknologi dan jasa phytosanitary dapat meningkatkan efisiensi produksi, kualitas produk, dan ketertelusuran, serta memastikan bahwa produk yang diekspor bebas dari hama dan penyakit. Studi kasus di berbagai daerah di Indonesia mengungkapkan peningkatan hasil panen hingga 20%, peningkatan pendapatan petani, serta peningkatan kepercayaan konsumen terhadap produk yang lebih transparan dan terjamin kualitasnya. Namun, beberapa tantangan masih harus diatasi, termasuk keterbatasan infrastruktur, biaya implementasi teknologi yang tinggi, dan kebutuhan akan standarisasi internasional. Dengan dukungan kebijakan yang tepat, potensi penuh dari inovasi teknologi dan layanan phytosanitary dapat dimaksimalkan, meningkatkan daya saing sektor pertanian Indonesia di pasar global dan berkontribusi pada keberlanjutan lingkungan serta keamanan pangan global.

Product Variety on Customer Satisfaction: The Mediating and Moderating Role of Price Perception and Service Quality Lazuardi, Sofyan; Wahjoedi, Tri; Emmywati, Emmywati; Rahardjo, Kusuma Adi; Nugroho, Agung Dwi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.778

This study examines the mediation and moderation effects of price perception and service quality on the relationship between product variety and customer satisfaction in the automotive spare parts retail area. In this study, a quantitative approach was used and data were collected from 80 customers of the BC Waru Sidoarjo store using a questionnaire distributed through Google Forms. Statistical analysis was performed by SEM SmartPLS3 software. The results indicate that the factors of pricing perception, service quality, and product variety are interrelated in a very intricate way and can have a huge effect on customer satisfaction. This finding pinpoints the need for an integrated and holistic approach towards improving customer satisfaction. It will help management come up with more efficient ways of improving customer loyalty for competitive advantage in the market by understanding the dynamics of these elements and their interlinkages. It also offers a glimpse into the important interrelations that exist among the variables of key concern, while duly underscoring the need for clarity in understanding those factors that may affect the level of satisfaction on the part of customers from the motor vehicle spare parts sector.

Unlocking the Power of Digitalization: How Technology Shapes Employee Engagement and Organizational Performance Izzatilah, Nuri; Manafe, Leonard Adrie; Rahardjo, Kusuma Adi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1075

This study investigates the extent to which digital measures affect employee engagement and productivity at PT. Bogajaya Megah Abadi. Using a phenomenological design, the researcher explores the personal narratives that emerge as staff adapt to new devices. Data was obtained through in-depth interviews and guided group discussions, involving six employees from various levels. Preliminary findings indicate that modern technology applications accelerate communication flows and make team collaboration feel more seamless. However, some individuals expressed feelings of isolation due to a significant reduction in face-to-face meetings. From a management perspective, digitalisation has successfully reduced process times, lowered operational costs, and improved service quality. The biggest challenge remains during the transition period, where training and new habits must be established. To bridge this gap, the study recommends that companies schedule regular training sessions and encourage social activities in the office. Researchers also encourage further study, perhaps by comparing these findings with other companies or attributing the specific effects of one technology platform to individual and team performance.

Event Study Pandemi Covid-19 dan Kinerja Keuangan terhadap Harga Saham Perusahaan yang Terdaftar di Bursa Efek Indonesia (BEI) Amirah, Fathin; Farhan, Ali; Rahardjo, Kusuma Adi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 5 (2025): JULY 2025
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v3i5.211

This research raises the issue of the impact of the Covid-19 pandemic and financial performance on stock prices. The aim of this research is to determine the effect of financial performance proxied by the variables Return on Assets (ROA), Debt to Equity Ratio (DER) and Dividend Payout Ratio (DPR) on stock prices. And to find out whether there are significant differences in stock prices and financial performance before the Covid-19 pandemic and during the Covid-19 pandemic. The research method used is quantitative with an event study approach and sample used in this research was 15 companies representing 5 business sectors. The analysis technique used is panel data regression analysis and the classical assumption tests used include multicollinearity tests and heteroscedasticity tests. Meanwhile, hypothesis testing uses the t test and paired sample t-test or the Wilcoxon signed ranked test. From the results of hypothesis testing, it was found that there was no significant difference in stock prices before the pandemic and during the Covid-19 pandemic. Meanwhile, ROA has a significant effect on stock prices, but there is no difference between before the pandemic and during the Covid-19 pandemic. Meanwhile, DER and DPR do not have a significant effect on stock prices and there is no difference between before the pandemic and during the Covid-19 pandemic.

Product Variety on Customer Satisfaction: The Mediating and Moderating Role of Price Perception and Service Quality Lazuardi, Sofyan; Wahjoedi, Tri; Emmywati, Emmywati; Rahardjo, Kusuma Adi; Nugroho, Agung Dwi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.778

This study examines the mediation and moderation effects of price perception and service quality on the relationship between product variety and customer satisfaction in the automotive spare parts retail area. In this study, a quantitative approach was used and data were collected from 80 customers of the BC Waru Sidoarjo store using a questionnaire distributed through Google Forms. Statistical analysis was performed by SEM SmartPLS3 software. The results indicate that the factors of pricing perception, service quality, and product variety are interrelated in a very intricate way and can have a huge effect on customer satisfaction. This finding pinpoints the need for an integrated and holistic approach towards improving customer satisfaction. It will help management come up with more efficient ways of improving customer loyalty for competitive advantage in the market by understanding the dynamics of these elements and their interlinkages. It also offers a glimpse into the important interrelations that exist among the variables of key concern, while duly underscoring the need for clarity in understanding those factors that may affect the level of satisfaction on the part of customers from the motor vehicle spare parts sector.

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