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STAYING OR LEAVING? HOW ORGANIZATIONAL COMMITMENT MEDIATES THE LINK BETWEEN JOB INSECURITY AND TURNOVER INTENTION IN PT. SAMPHARINDO PERDANA Rahmadani, Luthfia; Putra, Febrianur Ibnu Fitroh Sukono; Kristina, Erin; Hapsari, Dian Indriana
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 1 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jmdb.v4i1.12639

Abstract

This research aims to determine the effect of job insecurity on turnover intention with organizational commitment as a mediator at PT. Samharindo Perdana. The population used in this research was 97 employees of PT. Sampharindo Perdana used the census method sampling technique, 97 respondents were used in this research. The data used is primary data, with data collection methods from questionnaires. The analytical tool in this research uses path analysis to test the research hypothesis, and the calculations use the IBM SPSS 29 statistical program. The results of this research show that job insecurity has a negative effect on organizational commitment, job insecurity has a positive effect on turnover intention, organizational commitment has a negative effect on turnover intention, and Organizational commitment mediates the effect of job insecurity on turnover intention.
Analysis of the Influence of Social Media Content, Influencer Marketing, and Customer Reviews on Purchase Decisions in TikTok Shop Kristina, Erin; Realize, Realize
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.5041

Abstract

Abstract: This study aims to analyze the influence of social media content, influencer marketing, and customer reviews on purchasing decisions on TikTok Shop, as well as the factor underlying the increase in user transactions on TikTok Shop. This phenomenon is relevant given the high intensity of social media use as a means of promotion and consumer decision-making in the digital era. The study uses a quantitative approach with a survey method by distributing Likert-scale questionnaires to 150 respondents who are active TikTok Shop users in Batam City. Data testing was conducted through validity and reliability tests, classical assumption tests, and multiple linear regression analysis to measure both the simultaneous and partial effects of each independent variable on the dependent variable. The results of the analysis show that all three independent variables have a significant effect on purchasing decisions. Simultaneously, these three variables contribute 57.2% in influencing purchasing decisions. In the digital era, consumers no longer rely on a single source of information, but instead integrate various sources from content and testimonials to public figure opinions to make purchasing decisions. The increase in TikTok Shop usage, reflected in its high Gross Merchandise Value (GMV), can be explained by the significant roles of Social Media Content, Influencer Marketing, and Customer Reviews. These three factors have proven to be important drivers influencing users’ purchasing decisions on the platform. User behavior tendencies that differ by region are also acknowledged as contextual factors that may affect the study's results. Therefore, these findings can serve as a reference for businesses to adjust their digital marketing strategies on TikTok Shop. This study contributes by encouraging TikTok Shop sellers or users to develop creative, informative, and relevant content. Business actors can also collaborate with influencers whose image aligns with their brand and who have strong relationships with their followers. Encouraging customers to provide honest reviews can increase both the quantity and quality of testimonials.
Kerja di Rumah tapi Tertekan: Implikasi Work From Home, Tekanan Kerja, Kelelahan Digital terhadap Produktivitas Generasi Sandwich Sari, Raden Ayu Aminah Rizkia Puspita; Putra, Febrianur Ibnu Fitroh Sukono; Suryawijaya, Tito Wira Eka; Reza, Ahmad; Kristina, Erin
Modus Vol. 37 No. 2 (2025): VOL 37 NO 2 (2025)
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v37i2.11383

Abstract

This study aims to evaluate the impact of work pressure, digital fatigue, and work-life balance on the productivity and well-being of the sandwich generation in the context of work from home (WFH). The research approach uses an explanatory quantitative method involving 582 respondents who have been working remotely for at least one year. Data were collected through an online survey using a structured questionnaire. The data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) through the SmartPLS 4.0 application. The results of this study reveal that work pressure, digital fatigue, and work-life balance (WLB) serve as significant mediators of the productivity of the sandwich generation in the WFH context. The findings indicate that the sandwich generation, who face dual demands, is vulnerable to stress and burnout in a virtual work environment. This study also identifies the need for flexible work policies, psychological support, and time management training to mitigate the negative impacts of digital fatigue. The contribution of this research lies in its specific focus on the sandwich generation, filling the gap in the literature regarding the impact of digital fatigue in the WFH context. The practical implications suggest that organizations should develop more inclusive strategies to support employee well-being in the digital era. This research is expected to serve as a foundation for further studies on the impact of technology and changing work patterns on the mental and emotional well-being of workers, especially within the context of the sandwich generation. Keywords: sandwich generation; digital fatigue; virtual office; work from home. Penelitian ini bertujuan untuk mengevaluasi dampak work pressure, kelelahan digital, dan work-life balance terhadap produktivitas dan kesejahteraan generasi sandwich dalam konteks work from home. Pendekatan riset ini menggunakan kuantitatif eksplanatori dengan melibatkan 582 responden yang telah bekerja secara WFH minimal satu tahun. Data dikumpulkan melalui survei secara daring dengan instrumen kuesioner terstruktur. Data dianalisis menggunakan Structural Equation Modeling - Partial Least Squares (SEM-PLS) melalui aplikasi SmartPLS 4.0. Hasil penelitian ini mengungkapkan bahwa work pressure, digital fatigue, dan work-life balance (WLB) berperan sebagai mediator yang signifikan terhadap produktivitas generasi sandwich dalam konteks Work From Home (WFH). Temuan ini mengungkap bahwa generasi sandwich yang menghadapi tuntutan ganda, rentan terhadap stres dan burnout dalam lingkungan kerja virtual. Penelitian ini juga berhasil mengidentifikasi perlunya kebijakan kerja fleksibel, dukungan psikologis, dan pelatihan manajemen waktu untuk mengurangi dampak negatif kelelahan digital. Kontribusi penelitian ini terletak pada fokus khusus terhadap generasi sandwich, mengisi celah literatur tentang dampak kelelahan digital dalam konteks WFH. Implikasi praktisnya bagi organisasi untuk mengembangkan strategi yang lebih inklusif dan mendukung kesejahteraan karyawan di era digital. Penelitian ini diharapkan dapat menjadi landasan untuk studi lebih lanjut mengenai dampak teknologi dan perubahan pola kerja terhadap kesejahteraan mental dan emosional pekerja, khususnya dalam konteks generasi sandwich. Kata kunci: generasi sandwich; kelelahan digital; kantor virtual; work from home.
Pengaruh Customer Relationship Management dan Corporate Social Responsibility Terhadap Competitive Advantage di PT Willinton Ciptaprima Kristina, Erin; Realize
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.57699

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Customer Relationship Management (CRM) dan Corporate Social Responsibility (CSR) terhadap Competitive Advantage di PT Willinton Ciptaprima. Metode yang digunakan pada penelitian ini adalah pendekatan kuantitatif dan jumlah sampel yang digunakan sebanyak 65 pelanggan di PT Willinton Ciptaprima, dengan menggunakan teknik total sampling. Data diperoleh menggunakan kuesioner yang dibagikan kepada responden. Teknik analisi data menggunakan uji kualitas data, uji asumsi klasik, analisi regresi linear berganda, dan uji hipotesis. Hasil penelitian menunjukkan bahwa Hipotesis pertama Customer Relationship Management (CRM) memiliki pengaruh positif yang signifikan terhadap keunggulan bersaing. Kemudian Hipotesis kedua Corporate Social Responsibility (CSR) juga berpengaruh positif terhadap keunggulan bersaing. Selanjutanya Hipotesis ketiga Customer Relationship Management (CRM) dan Corporate Social Responsibility (CSR) berpengaruh positif secara simultan terhadap keunggulan bersaing, hal ini menunjukkan bahwa kombinasi kedua strategi tersebut dapat meningkatkan daya saing Perusahaan. Hasil ini menunjukan adanya kesesuaian teori antar variable dan mendukung penelitian terdahulu. Peneliti mengharapkan perusahaan terus mempertahankan nilai perusahaan dengan memberikan perhatian pada kedua variabel tersebut. Hal ini penting untuk menjaga keunggulan kompetitif, kepercayaan pelanggan, serta citra positif perusahaan.