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All Journal MODUS-Jurnal Ekonomi dan Bisnis Business Management Analysis Journal (BMAJ) Implementasi Manajemen & Kewirausahaan SMBJ: Strategic Management Business Journal Journal of Indonesian Economy and Business Jurnal Manajemen dan Dinamika Bisnis Jurnal Pengabdian Masyarakat Panacea
Suryawijaya, Tito Wira Eka
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Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Health Professions Immunology & microbiology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary

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TRANSFORMING CONSUMER EXPERIENCE THROUGH THE APPLICATION OF AUGMENTED OPTIMIZATION MARKETING IN RETAIL MARKETING STRATEGY Suryawijaya, Tito Wira Eka; Aqmala, Diana
Strategic Management Business Journal Vol. 3 No. 02 (2023): December 31, 2023
Publisher : Universitas Pembinaan Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v3i02.73

Abstract

This research endeavors to delve into the multifaceted role of Augmented Reality (AR) as a pivotal marketing tool within the evolving landscape of the retail sector in the aftermath of the pandemic. The research methodology adopted encompasses a quantitative approach, employing the robust Structural Equation Modeling (SEM) - Partial Least Squares (PLS) model. The process of data acquisition unfolded through a meticulously crafted online survey utilizing a Google Form-based questionnaire. The survey garnered responses from a diverse sample of 100 individuals who had actively engaged with AR features in their retail product purchases on at least two occasions. The research findings cast a spotlight on the considerable potential that AR holds in not only augmenting customer satisfaction but also in wielding influence over consumer purchasing behavior within the context of the post-pandemic retail sector. The implications drawn from these findings are transformative, suggesting that retail entities possess the capacity to strategically optimize AR technology as a dynamic and effective marketing tool. This optimization, in turn, stands poised to elevate consumer experiences, amplify levels of customer satisfaction, and catalyze the overall growth trajectory of businesses operating within the retail sector. The study introduces the concept of "Augmented Optimization Marketing," providing a nuanced perspective on the strategic utilization of AR in enhancing marketing endeavors. In essence, this research paints a comprehensive panorama of the strategic significance of AR in shaping the future landscape of retail marketing. JEL Classification: D12, M31, C83, L81, O33
DRIVE-THRU TRANSFORMATION: ELEVATING CUSTOMER SATISFACTION WITH DIGITAL TWINS SURYAWIJAYA, TITO WIRA EKA; LANAWAANG, YEHUDA MARCEL; MAHMUD, MAHMUD; KHANT, THANT THET OO
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 3 No. 1 (2024): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the modern business landscape, traditional methods of understanding consumer behavior are constrained by time, cost, and depth limitations. The emergence of Digital Twins, which are virtual replicas created through real-time data integration and advanced algorithms, has fundamentally transformed how we perceive consumer behavior and market responses. This study aims to address challenges related to data security and privacy, exploring potential solutions within the context of applying Digital Twins in drive-thru services. Using a quantitative approach with a sample size of 2000 American drive-thru service customers, the research employs SEM-PLS for data analysis. Online questionnaires are distributed through Triaba to collect targeted data. The findings indicate that while process efficiency in drive-thru services has little impact on service quality, Digital Twins can still lead to waiting times that challenge customer expectations. Although limited to America, this research confirms the significant role of Digital Twins in enhancing drive-thru service efficiency and customer satisfaction, providing valuable insights for users and system integrators during implementation.
Tailoring the future of MSME marketing: A study on leveraging customer data for personalized experiences Suryawijaya, Tito Wira Eka; Wardhani, Masitha Fahmi
Implementasi Manajemen & Kewirausahaan Vol 3 No 1 (2023): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v3i1.163

Abstract

MSMEs play an important role in the global economy, employing nearly 90% of the workforce and contributing nearly 50% of the world's gross domestic product. However, many MSMEs have difficulty finding and retaining repeat customers, which is one of the main challenges for small businesses. This study aims to find out how customer data can be used to improve marketing strategies and meet customer needs and preferences more effectively. This research also aims to provide solutions and recommendations for MSMEs to improve their marketing through personalizing the experience for their customers. This study uses the SEM-PLS method with a quantitative approach. The population is taken from SMEs operating in the city of Semarang. 100 Samples are determined through Quota Sampling. Personalized marketing involves using customer data to customize the customer experience, which can create a closer relationship between customers and MSMEs. This research is still limited to the effectiveness of Personalized Marketing on customer loyalty in MSMEs. There have been many studies that discuss MSME customer loyalty with the marketing communication method. However, there are not many studies that specifically discuss personalized marketing for MSMEs.
DRIVE-THRU REVOLUTION: ENHANCING CUSTOMER SATISFACTION THROUGH DIGITAL TWINS Lanawaang, Yehuda Marcel; Suryawijaya, Tito Wira Eka
Business Management Analysis Journal (BMAJ) Vol 7, No 1 (2024): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v7i1.12130

Abstract

In business, understanding consumers is paramount. Digital Twins technology provides virtual representations of consumers and real-time insights. This study evaluates the implementation of Digital Twins in drive-thru services, focusing on efficiency and user experience. A survey was conducted with 2000 drive-thru consumers in the US and analyzed using SEM-PLS. The findings of this study indicate the significance of Digital Twins in purchase accuracy, interactivity, and satisfaction. The importance of strategic implementation is highlighted to maximize benefits and offer a framework for secure implementation. Limitations of this research include geographical constraints of the respondents, data collection methods, and limitations in relevant literature due to the new nature of Digital Twins technology in the context of drive-thru services. Future research needs to explore cross-cultural comparative research, longitudinal studies, and mixed-methods approaches to further understand the impact of this technology.
Fortifying Life Skills and Family Guardianship at the “KAMPUS BUNDA” Literacy Hub Saputri, Yulian Zhafirah Aji; Zain, Kurnia Salsabila; Mubarokah, Kismi; Suryawijaya, Tito Wira Eka; Rahmadani, Aulia Fajrin; Nurlaely, Kharisma
Jurnal Pengabdian Masyarakat Panacea Vol 2, No 1 (2024): Jurnal Pengabdian Masyarakat Panacea
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jpmp.v2i1.11653

Abstract

Inisiatif "KAMPUS BUNDA" di Desa Sekayu bertujuan untuk menyediakan pendidikan kesehatan reproduksi dan seksual yang komprehensif bagi perempuan dan ibu, mengatasi masalah-masalah kompleks, dan menekankan pengawasan orang tua serta perlindungan dari ancaman digital. Dengan rencana implementasi selama tiga tahun dan dipandu oleh proyeksi kegiatan, program ini menunjukkan adaptabilitas terhadap kebutuhan masyarakat. Menggunakan pendekatan kualitatif dengan metode Double Diamond Design Thinking, implementasi mencakup identifikasi kebutuhan masyarakat, observasi lapangan, dan keterlibatan pemangku kepentingan. Kurikulum mencakup berbagai aspek kehidupan dengan menggunakan berbagai metode pembelajaran. Hasil program meliputi buku pengembangan keterampilan lunak bersertifikat, ringkasan eksekutif, dan dokumentasi yang disebarluaskan melalui media sosial. Hasil tambahan mencakup kurikulum bersertifikat IPR, artikel ilmiah, publikasi media massa, modul/panduan pembelajaran, dan video pendidikan, menunjukkan komitmen untuk mendukung inisiatif berkelanjutan dan berdampak di Desa Sekayu.Kata Kunci: Pengawasan Orang Tua, Remaja, Implementasi, Double Diamond The "KAMPUS BUNDA" initiative in Sekayu Village aims to provide comprehensive reproductive and sexual health education for women and mothers, addressing complex problems and emphasizing parental supervision and protection against digital threats. Structured with a three-year implementation plan and guided by activity projections, the program exhibits adaptability to community needs. Employing a qualitative approach with the Double Diamond Design Thinking method, the implementation includes identifying community needs, field observations, and stakeholder engagement. The curriculum covers diverse life aspects, using varied learning methods. Program outputs include a certified soft skills development book, an executive summary, and disseminated documentation through social media. Additional outcomes feature an IPR-certified curriculum, scientific articles, mass media publications, learning modules/manuals, and educational videos, illustrating a commitment to fostering a sustainable and impactful initiative in Sekayu Village.
RETRACTED ARTICLE: E-Blue: Implementation of an Integrated Blue Economy Ecosystem to Increase Coastal MSMEs Competitiveness Perdana, Tito Aditya; Purusa, Nanda Adhi; Kurniawan, Rudi; Suryawijaya, Tito Wira Eka
Journal of Indonesian Economy and Business Vol 40 No 2 (2025): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.v40i2.10994

Abstract

Introduction/Main Objectives: This study aims to determine the implementation and the right business strategy for sustainable fisheries that adopt the "E-Blue" blue economy ecosystem model. Background Problems: The challenges faced in developing a booming blue economy emphasize the need for strong commitment and collaboration between central and regional governments, to support overall development. The background problems also recognize technology’s impact on the activities of micro, small and medium enterprises (MSMEs) and stress the significance of quick responses to these changes. Novelty: This lies in the study’s exploration of the role of digital transformation in sustainable fisheries within the blue economy framework. It emphasizes the need for commitment, innovation, and technological adaptation to ensure the success of blue economy-based development. Research Methods: This qualitative study adopts a narrative approach to gather data on sustainable fisheries strategies aligned with the blue economy ecosystem model. The research utilizes this approach to gain insights into the development possibilities for the research object. Finding/Results: The study's findings highlight the crucial role of the government’s commitment and decisive actions for the successful development of the blue economy in the fisheries sector. The study underscores the potential of digital transformation as a bridge between stakeholders and consumers, enabling efficient supply chain management and diverse product processing for community welfare. Conclusion: The study concludes that successful blue economy development relies on strong collaboration between governments, innovative policy programs, and swift responses to technological changes. The study emphasizes the importance of conti­nuous innovation to enhance competitiveness and market access in Indonesia's fisheries sector.
Retraction Note: E-Blue: Implementation of an Integrated Blue Economy Ecosystem to Increase Coastal MSMEs Competitiveness (Journal of Indonesian Economy and Business, Vol. 40, No. 2, May, 2025, 10.22146/jieb.v40i2.10994) Perdana, Tito Aditya; Purusa, Nanda Adhi; Kurniawan, Rudi; Suryawijaya, Tito Wira Eka
Journal of Indonesian Economy and Business Vol 40 No 3 (2025): September
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.v40i3.24674

Abstract

The Journal of Indonesian Economy and Business (JIEB) announces the retraction of the article titled "E-Blue: Implementation of an Integrated Blue Economy Ecosystem to Increase Coastal MSMEs Competitiveness", published online on 28 May 2025 in Vol. 40, No. 2 (DOI: 10.22146/jieb.v40i2.10994). Following the detection of numerous inappropriate citations, the editorial team initiated an investigation into the article's content. Upon review, it was concluded that the paper violated the COPE Guidelines on major errors (https://publicationethics.org/guidance/guideline/retraction-guidelines). These issues raised significant concerns regarding the integrity of the article’s research and findings. As a result, the editorial board have agreed to retract the article. The retraction note will be published in JIEB Vol. 40, No. 3 (September 2025).
Kerja di Rumah tapi Tertekan: Implikasi Work From Home, Tekanan Kerja, Kelelahan Digital terhadap Produktivitas Generasi Sandwich Sari, Raden Ayu Aminah Rizkia Puspita; Putra, Febrianur Ibnu Fitroh Sukono; Suryawijaya, Tito Wira Eka; Reza, Ahmad; Kristina, Erin
Modus Vol. 37 No. 2 (2025): VOL 37 NO 2 (2025)
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v37i2.11383

Abstract

This study aims to evaluate the impact of work pressure, digital fatigue, and work-life balance on the productivity and well-being of the sandwich generation in the context of work from home (WFH). The research approach uses an explanatory quantitative method involving 582 respondents who have been working remotely for at least one year. Data were collected through an online survey using a structured questionnaire. The data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) through the SmartPLS 4.0 application. The results of this study reveal that work pressure, digital fatigue, and work-life balance (WLB) serve as significant mediators of the productivity of the sandwich generation in the WFH context. The findings indicate that the sandwich generation, who face dual demands, is vulnerable to stress and burnout in a virtual work environment. This study also identifies the need for flexible work policies, psychological support, and time management training to mitigate the negative impacts of digital fatigue. The contribution of this research lies in its specific focus on the sandwich generation, filling the gap in the literature regarding the impact of digital fatigue in the WFH context. The practical implications suggest that organizations should develop more inclusive strategies to support employee well-being in the digital era. This research is expected to serve as a foundation for further studies on the impact of technology and changing work patterns on the mental and emotional well-being of workers, especially within the context of the sandwich generation. Keywords: sandwich generation; digital fatigue; virtual office; work from home. Penelitian ini bertujuan untuk mengevaluasi dampak work pressure, kelelahan digital, dan work-life balance terhadap produktivitas dan kesejahteraan generasi sandwich dalam konteks work from home. Pendekatan riset ini menggunakan kuantitatif eksplanatori dengan melibatkan 582 responden yang telah bekerja secara WFH minimal satu tahun. Data dikumpulkan melalui survei secara daring dengan instrumen kuesioner terstruktur. Data dianalisis menggunakan Structural Equation Modeling - Partial Least Squares (SEM-PLS) melalui aplikasi SmartPLS 4.0. Hasil penelitian ini mengungkapkan bahwa work pressure, digital fatigue, dan work-life balance (WLB) berperan sebagai mediator yang signifikan terhadap produktivitas generasi sandwich dalam konteks Work From Home (WFH). Temuan ini mengungkap bahwa generasi sandwich yang menghadapi tuntutan ganda, rentan terhadap stres dan burnout dalam lingkungan kerja virtual. Penelitian ini juga berhasil mengidentifikasi perlunya kebijakan kerja fleksibel, dukungan psikologis, dan pelatihan manajemen waktu untuk mengurangi dampak negatif kelelahan digital. Kontribusi penelitian ini terletak pada fokus khusus terhadap generasi sandwich, mengisi celah literatur tentang dampak kelelahan digital dalam konteks WFH. Implikasi praktisnya bagi organisasi untuk mengembangkan strategi yang lebih inklusif dan mendukung kesejahteraan karyawan di era digital. Penelitian ini diharapkan dapat menjadi landasan untuk studi lebih lanjut mengenai dampak teknologi dan perubahan pola kerja terhadap kesejahteraan mental dan emosional pekerja, khususnya dalam konteks generasi sandwich. Kata kunci: generasi sandwich; kelelahan digital; kantor virtual; work from home.
Co-Authors Diana Aqmala Febrianur Ibnu Fitroh Sukono Putra KHANT, THANT THET OO Kismi Mubarokah Kristina, Erin LANAWAANG, YEHUDA MARCEL Mahmud Mahmud Masitha Fahmi Wardhani Nurlaely, Kharisma Perdana, Tito Aditya Purusa, Nanda Adhi Rahmadani, Aulia Fajrin Reza, Ahmad Rudi Kurniawan Saputri, Yulian Zhafirah Aji Sari, Raden Ayu Aminah Rizkia Puspita Tri Esti Rahayuningtyas Utomo, Muhammad Tata Rizky Setyo Zain, Kurnia Salsabila