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All Journal Dinasti International Journal of Education Management and Social Science Journal of Economics and Social Sciences
Farid, Salman
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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The Influence of Occupational Safety and Health, Competence, and Perceived Organizational Support On The Performance of Production Employees Farid, Salman; Hadiwijaya, Dudung; Susilo, Priyo
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2682

Abstract

: The purpose of this research is to determine the magnitude of the influence of the Implementation of Occupational Safety and Health, Employee Competence and Perception of Organizational Support on the Performance of Production Department Employees at PT. Hilon Indonesia. The method used is associative with a quantitative approach. The number of samples used was 73 people, with data analysis using multiple regression tests, coefficient of determination and hypothesis significance testing (t test) using SPSS V.25 software. The research results show that: Occupational Safety and Health has a positive and significant impact on Employee Performance Increasing the implementation of occupational safety and health in a company will enhance employee performance. Competence has a positive and significant impact on Employee Performance The better the competence possessed by employees, the higher their performance will be. Organizational Support Perception has a positive and significant impact on Employee Performance Organizational support has a positive impact on employee performance, meaning that the higher the support provided by the company or supervisors, the higher the performance achieved by employees. Occupational Safety and Health, Competence, and Organizational Support Perception as simultaeously have a positive and significant impact on Employee Performance Organizational.
Unique and Attractive Digital Marketing Strategies for MSMEs in Indonesia Huda, Nurul; Fitriyah, Rizka; Hajar, Hajar; Farid, Salman; Arofah, Vety
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1007

Abstract

Digital marketing has become a key instrument for MSMEs (Micro, Small, and Medium Enterprises) to expand their market reach and compete in the digital era. Although numerous studies have explored digital marketing in general, few have specifically examined unique and engaging strategies that can enhance consumer engagement, brand differentiation, and loyalty in the context of Indonesian MSMEs. This article proposes a strategic framework for distinctive digital marketing by integrating content creativity, personalization, local storytelling, gamification, and omnichannel integration. The research method employed is a literature review and comparative analysis of empirical findings from Indonesian academic journals. The findings indicate that strategies combining interactivity, emotional elements, and adaptation to local characteristics have the potential to significantly improve digital marketing effectiveness. In conclusion, MSMEs need to develop digital marketing strategies that are not only operationally sound but also inspirational. Further field research is recommended to validate this proposed framework.
Co-Authors Arofah, Vety FITRIYAH, RIZKA Hadiwijaya, Dudung Hajar Hajar Nurul Huda Susilo, Priyo