Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Multidisiplin Sahombu Jurnal Manajemen Bisnis Digital Terkini
Nabila Rahmawati
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Manajemen Krisis Mustika Ratu melalui Media Sosial Instagram : Studi Kasus pada Giveaway Paket Umroh Marshanda Amelia Putri; Nabila Rahmawati; Nurfitriah Nurfitriah; Rizkiyah Rizkiyah; Tutik Ayu Fitriyaningsih; Nadya Poernamasari
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.618

Abstract

This study analyzes Mustika Ratu’s crisis management strategy through Instagram social media, focusing on a case study of the umrah package giveaway. Using a qualitative approach with a case study, this study aims to deeply understand the process, challenges, and effectiveness of crisis management communication. Through content analysis of interaction observations on Instagram, the findings show that Mustika Ratu has successfully utilized the platform as the main means to respond to issues, build public trust, and maintain the company’s reputation when potential crises arise during the giveaway program. By using crisis management theory, the results of the study will discuss the pre-crisis, crisis and post-crisis processes. The results of the content analysis on the Mustika Ratu umrah package giveaway on Instagram show the implementation of a proactive crisis management strategy. How Mustika Ratu communicates to prevent or resolve potential problems (crises) that could arise from programs involving large prizes and sensitive spiritual values. Mustika Ratu shows efforts to prevent crises early on, before problems arise. Although this study did not find any major crises occurring, the analysis shows Mustika Ratu’s readiness to respond to potential complaints. After the crisis in this phase is also to maintain reputation and trust after the problem has been resolved.
The Effect of Service and Product Quality on Customer Satisfaction of Teh Tarik Jodi Manahan Nabila Rahmawati; Muhammad Syihabuddin
Jurnal Multidisiplin Sahombu Vol. 6 No. 01 (2026): Jurnal Multidisiplin Sahombu, January 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of the culinary industry in Indonesia, particularly the trendy beverage segment, requires businesses to not only present attractive products but also provide satisfactory service to customers. Teh Tarik Jodi Manahan, a beverage shop in Surakarta City, faces challenges in maintaining customer satisfaction, despite its product flavors that are popular with young consumers. This study aims to analyze the influence of service quality and product quality on customer satisfaction, both partially and simultaneously. The study used a quantitative approach with a causal associative method. The study population was all Teh Tarik Jodi Manahan customers, with a sample of 83 respondents selected through purposive sampling. Data were collected using a 1–5 Likert scale questionnaire and direct observation of service and product conditions. Data analysis was performed using multiple linear regression using SPSS version 26, supplemented by validity, reliability, and classical assumption tests. The results showed that service quality and product quality simultaneously had a positive and significant effect on customer satisfaction. Partially, both variables also showed a positive effect on satisfaction, with the largest contribution coming from service quality. This study implies that improving service quality and product quality consistency are important strategies for maintaining customer loyalty and increasing customer satisfaction in the trendy beverage industry.
Co-Authors Marshanda Amelia Putri Muhammad Syihabuddin Nadya Poernamasari Nurfitriah Nurfitriah Rizkiyah Rizkiyah Tutik Ayu Fitriyaningsih