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All Journal Alpen: Jurnal Pendidikan Dasar Jurnal Manajemen Bisnis Digital Terkini Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Nabila Rahmawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Strategi Manajemen Krisis Mustika Ratu melalui Media Sosial Instagram : Studi Kasus pada Giveaway Paket Umroh Marshanda Amelia Putri; Nabila Rahmawati; Nurfitriah Nurfitriah; Rizkiyah Rizkiyah; Tutik Ayu Fitriyaningsih; Nadya Poernamasari
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.618

Abstract

This study analyzes Mustika Ratu’s crisis management strategy through Instagram social media, focusing on a case study of the umrah package giveaway. Using a qualitative approach with a case study, this study aims to deeply understand the process, challenges, and effectiveness of crisis management communication. Through content analysis of interaction observations on Instagram, the findings show that Mustika Ratu has successfully utilized the platform as the main means to respond to issues, build public trust, and maintain the company’s reputation when potential crises arise during the giveaway program. By using crisis management theory, the results of the study will discuss the pre-crisis, crisis and post-crisis processes. The results of the content analysis on the Mustika Ratu umrah package giveaway on Instagram show the implementation of a proactive crisis management strategy. How Mustika Ratu communicates to prevent or resolve potential problems (crises) that could arise from programs involving large prizes and sensitive spiritual values. Mustika Ratu shows efforts to prevent crises early on, before problems arise. Although this study did not find any major crises occurring, the analysis shows Mustika Ratu’s readiness to respond to potential complaints. After the crisis in this phase is also to maintain reputation and trust after the problem has been resolved.
Digitalisasi Produk dan Layanan UMKM sebagai Upaya Pengembangan Destinasi Wisata Setu Babakan, Jakarta Selatan Nabila Rahmawati; Nayra Faziela Putri Dinanti; Nayyara Muhayya
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6601

Abstract

This study examines the role of digitalizing micro, small, and medium enterprises (MSMEs) products and services in supporting the development of Setu Babakan as a cultural tourism destination in South Jakarta. The background of this research is the increasing demand for digital-based tourism services alongside the limited digital adoption among cultural-based MSMEs. The objective of this study is to analyze the extent, dynamics, and implications of digitalization implemented by MSMEs in Setu Babakan. This research employs a qualitative descriptive approach with a case study design. Data were collected through in-depth interviews, field observations, and documentation. The findings reveal that digitalization contributes positively to expanding promotional reach, improving transaction convenience through non-cash payments, and strengthening destination attractiveness. However, digital adoption remains uneven due to limitations in digital literacy, infrastructure, and continuous assistance. The study implies that integrated digital strategies and sustained stakeholder collaboration are essential to enhance MSME resilience and support sustainable cultural tourism development.
ANALISIS IMPLEMENTASI PENGGUNAAN MEDIA WORDWALL DALAM PEMBELAJARAN PENDIDIKAN PANCASILA TERHADAP HASIL BELAJAR SISWA SEKOLAH DASAR Nabila Rahmawati; Intan Rahmawati; Ryky Mandar Sari
Alpen: Jurnal Pendidikan Dasar Vol. 10 No. 2 (2026): Juli-Desember 2026
Publisher : FKIP Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/alpen.v10i2.811

Abstract

Penelitian ini bertujuan (1) untuk menganalisis secara mendalam proses implementasi penggunaan media wordwall dalam pembelajaran Pendidikan Pancasila pada materi hak dan kewajiban di kelas IV SDN Gemah, dan (2) untuk menganalisis hasil belajar siswa kelas IV SDN Gemah pada materi hak dan kewajiban setelah penggunaan media wordwall. Pendekatan penelitian ini menggunakan pendekatan kualitatif dengan menggunakan metode deskripif. Data dalam penelitian ini diperoleh melalui observasi, wawancara, dokumentasi dan tes. Teknik analisis data yang digunakan meliputi pengumpulan data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan menunjukan bahwa (1) proses implementasi penggunaan media wordwall dalam pembelajaran Pendidikan Pancasila materi hak dan kewajiban berjalan dengan terstruktur. Media wordwall menciptakan suasana belajar yang lebih aktif dengan fitur interaktif membuat siswa menjadi lebih tertarik, mampu melibatkan partisipasi siswa, respon siswa sangat positif dan siswa terliat jauh lebih antusiasme dalam pembelajaran, serta mempermudah pemahaman materi hak dan kewajiban. (2) Setelah implementasi penggunaan media wordwall pada pembelajaran Pendidikan Pancasila materi hak dan kewajiban, nilai hasil belajar tes memperoleh persentase 83% dari 29 siswa yang menunjukkan siswa telah mencapai Kriteria Ketercapaian Tujuan Pembelajaran (KKTP)
Co-Authors Intan Rahmawati Marshanda Amelia Putri Nadya Poernamasari Nayra Faziela Putri Dinanti Nayyara Muhayya Nurfitriah Nurfitriah Rizkiyah Rizkiyah Ryky Mandar Sari Tutik Ayu Fitriyaningsih