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All Journal Jurnal Multidisiplin Sahombu Walada: Journal of Primary Education Jurnal Manajemen Bisnis Digital Terkini
Nabila Rahmawati
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Manajemen Krisis Mustika Ratu melalui Media Sosial Instagram : Studi Kasus pada Giveaway Paket Umroh Marshanda Amelia Putri; Nabila Rahmawati; Nurfitriah Nurfitriah; Rizkiyah Rizkiyah; Tutik Ayu Fitriyaningsih; Nadya Poernamasari
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.618

Abstract

This study analyzes Mustika Ratu’s crisis management strategy through Instagram social media, focusing on a case study of the umrah package giveaway. Using a qualitative approach with a case study, this study aims to deeply understand the process, challenges, and effectiveness of crisis management communication. Through content analysis of interaction observations on Instagram, the findings show that Mustika Ratu has successfully utilized the platform as the main means to respond to issues, build public trust, and maintain the company’s reputation when potential crises arise during the giveaway program. By using crisis management theory, the results of the study will discuss the pre-crisis, crisis and post-crisis processes. The results of the content analysis on the Mustika Ratu umrah package giveaway on Instagram show the implementation of a proactive crisis management strategy. How Mustika Ratu communicates to prevent or resolve potential problems (crises) that could arise from programs involving large prizes and sensitive spiritual values. Mustika Ratu shows efforts to prevent crises early on, before problems arise. Although this study did not find any major crises occurring, the analysis shows Mustika Ratu’s readiness to respond to potential complaints. After the crisis in this phase is also to maintain reputation and trust after the problem has been resolved.
The Effect of Service and Product Quality on Customer Satisfaction of Teh Tarik Jodi Manahan Nabila Rahmawati; Muhammad Syihabuddin
Jurnal Multidisiplin Sahombu Vol. 6 No. 01 (2026): Jurnal Multidisiplin Sahombu, January 2026
Publisher : Sean Institute

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Abstract

The growth of the culinary industry in Indonesia, particularly the trendy beverage segment, requires businesses to not only present attractive products but also provide satisfactory service to customers. Teh Tarik Jodi Manahan, a beverage shop in Surakarta City, faces challenges in maintaining customer satisfaction, despite its product flavors that are popular with young consumers. This study aims to analyze the influence of service quality and product quality on customer satisfaction, both partially and simultaneously. The study used a quantitative approach with a causal associative method. The study population was all Teh Tarik Jodi Manahan customers, with a sample of 83 respondents selected through purposive sampling. Data were collected using a 1–5 Likert scale questionnaire and direct observation of service and product conditions. Data analysis was performed using multiple linear regression using SPSS version 26, supplemented by validity, reliability, and classical assumption tests. The results showed that service quality and product quality simultaneously had a positive and significant effect on customer satisfaction. Partially, both variables also showed a positive effect on satisfaction, with the largest contribution coming from service quality. This study implies that improving service quality and product quality consistency are important strategies for maintaining customer loyalty and increasing customer satisfaction in the trendy beverage industry.
KAJIAN KONSEPTUAL IMPLEMENTASI PEMBELAJARAN PANCASILA DALAM MEMBENTUK KARAKTER POSITIF SISWA DI SEKOLAH DASAR Putra, Angga; Putri Surya Damayanti; Ija Srirahmawati; Nabila Rahmawati
Walada: Journal of Primary Education Vol. 5 No. 1 (2026): Walada: Journal of Primary Education
Publisher : cendekia citra gemilang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61798/wjpe.v5i1.547

Abstract

Pendidikan karakter merupakan aspek esensial dalam sistem pendidikan Indonesia, khususnya pada jenjang sekolah dasar sebagai tahap awal pembentukan kepribadian peserta didik. Pembelajaran Pancasila memiliki peran strategis sebagai sarana internalisasi nilai-nilai moral dan kebangsaan dalam membentuk karakter positif siswa. Penelitian ini bertujuan untuk mengkaji secara konseptual implementasi pembelajaran Pancasila dalam membentuk karakter siswa sekolah dasar. Metode yang digunakan adalah literature review dengan pendekatan deskriptif-kualitatif, dengan sumber data berupa artikel jurnal ilmiah nasional bereputasi yang dipublikasikan dalam kurun waktu tiga tahun terakhir (2023–2025). Analisis dilakukan melalui identifikasi tema utama, sintesis temuan penelitian, serta analisis kesenjangan (research gap). Hasil kajian menunjukkan bahwa pendidikan Pancasila berkontribusi signifikan dalam membentuk karakter peserta didik, terutama melalui integrasi nilai dalam pembelajaran yang kontekstual, partisipatif, dan berbasis pengalaman. Pendekatan seperti project-based learning dan pembiasaan nilai terbukti efektif dalam meningkatkan internalisasi karakter siswa. Namun demikian, implementasi di lapangan masih menghadapi berbagai kendala, seperti keterbatasan inovasi pembelajaran, dominasi kajian konseptual, serta minimnya evaluasi jangka panjang terhadap dampak pendidikan karakter. Oleh karena itu, diperlukan pengembangan model pembelajaran yang lebih aplikatif, inovatif, dan berkelanjutan guna mengoptimalkan implementasi pendidikan Pancasila dalam membentuk karakter siswa sekolah dasar.
Co-Authors Angga Putra, Angga Ija Srirahmawati Marshanda Amelia Putri Muhammad Syihabuddin Nadya Poernamasari Nurfitriah Nurfitriah Putri Surya Damayanti Rizkiyah Rizkiyah Tutik Ayu Fitriyaningsih