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All Journal Jurnal Multidisiplin Sahombu Jurnal Bisnis Kreatif dan Inovatif Jurnal Manajemen Bisnis Digital Terkini
Nabila Rahmawati
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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Strategi Manajemen Krisis Mustika Ratu melalui Media Sosial Instagram : Studi Kasus pada Giveaway Paket Umroh Marshanda Amelia Putri; Nabila Rahmawati; Nurfitriah Nurfitriah; Rizkiyah Rizkiyah; Tutik Ayu Fitriyaningsih; Nadya Poernamasari
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.618

Abstract

This study analyzes Mustika Ratu’s crisis management strategy through Instagram social media, focusing on a case study of the umrah package giveaway. Using a qualitative approach with a case study, this study aims to deeply understand the process, challenges, and effectiveness of crisis management communication. Through content analysis of interaction observations on Instagram, the findings show that Mustika Ratu has successfully utilized the platform as the main means to respond to issues, build public trust, and maintain the company’s reputation when potential crises arise during the giveaway program. By using crisis management theory, the results of the study will discuss the pre-crisis, crisis and post-crisis processes. The results of the content analysis on the Mustika Ratu umrah package giveaway on Instagram show the implementation of a proactive crisis management strategy. How Mustika Ratu communicates to prevent or resolve potential problems (crises) that could arise from programs involving large prizes and sensitive spiritual values. Mustika Ratu shows efforts to prevent crises early on, before problems arise. Although this study did not find any major crises occurring, the analysis shows Mustika Ratu’s readiness to respond to potential complaints. After the crisis in this phase is also to maintain reputation and trust after the problem has been resolved.
The Effect of Service and Product Quality on Customer Satisfaction of Teh Tarik Jodi Manahan Nabila Rahmawati; Muhammad Syihabuddin
Jurnal Multidisiplin Sahombu Vol. 6 No. 01 (2026): Jurnal Multidisiplin Sahombu, January 2026
Publisher : Sean Institute

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Abstract

The growth of the culinary industry in Indonesia, particularly the trendy beverage segment, requires businesses to not only present attractive products but also provide satisfactory service to customers. Teh Tarik Jodi Manahan, a beverage shop in Surakarta City, faces challenges in maintaining customer satisfaction, despite its product flavors that are popular with young consumers. This study aims to analyze the influence of service quality and product quality on customer satisfaction, both partially and simultaneously. The study used a quantitative approach with a causal associative method. The study population was all Teh Tarik Jodi Manahan customers, with a sample of 83 respondents selected through purposive sampling. Data were collected using a 1–5 Likert scale questionnaire and direct observation of service and product conditions. Data analysis was performed using multiple linear regression using SPSS version 26, supplemented by validity, reliability, and classical assumption tests. The results showed that service quality and product quality simultaneously had a positive and significant effect on customer satisfaction. Partially, both variables also showed a positive effect on satisfaction, with the largest contribution coming from service quality. This study implies that improving service quality and product quality consistency are important strategies for maintaining customer loyalty and increasing customer satisfaction in the trendy beverage industry.
Qris Ritel Rescue: Penerapan Digitalisasi dalam Pengembangan Bisnis Ritel Andry Nurmansyah; Erfian Ramdani Kuswara; Hasna Nabila Julita; Intan Nur'Aini; Nabila Rahmawati
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 2 (2026): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i2.1343

Abstract

This study aims to evaluate the impact and effectiveness of implementing the Quick Response Code Indonesian Standard (QRIS) payment system as a form of digitalization on the progress and sustainability of the retail business in the City of Bandung. The method applied in this study is descriptive with a quantitative approach. Data was obtained through the distribution of questionnaires to 30 respondents involved in retail businesses in the Cikutra and Cihaurgeulis Market areas using purposive sampling. The research findings indicate that the use of QRIS has a highly significant positive effect, where 100% of respondents experienced an increase in revenue and attracted the attention of younger customers. Additionally, the registration process and supporting facilities were rated as sufficient by 97% of respondents. However, results indicate that perceptions regarding the security of QRIS transactions still fall into the low category (50%), suggesting concerns about potential cybercrime. Overall, business owners demonstrated a high level of loyalty, with 100% intending to continue using QRIS over the long term.
Co-Authors Andry Nurmansyah Erfian Ramdani Kuswara Hasna Nabila Julita Intan Nur'Aini Marshanda Amelia Putri Muhammad Syihabuddin Nadya Poernamasari Nurfitriah Nurfitriah Rizkiyah Rizkiyah Tutik Ayu Fitriyaningsih