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All Journal Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Eduvest - Journal of Universal Studies
Aristiawan, Dhani
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Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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Analysis of Demand Elasticity and Pricing Strategy at Mcdonald’s marlin, Revina; Vadhillaesa, Shania; Yenti, Yatna; Aristiawan, Dhani; Zefriyenni, Zefriyenni
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.50875

Abstract

The rapid development of technology has significantly influenced economic changes and consumer behavior. The economy has become more modern, driven by demand and supply, with prices shaped by the interaction between consumer demand and producer supply, forming the basis of marketing activities. One of the most competitive sectors in the food industry is the fast-food business, where pricing strategies play a crucial role in maintaining market share. This study aims to analyze price elasticity of demand and pricing strategies at McDonald's in Padang. A descriptive quantitative research method was employed, with a total sample of 94 respondents. The research findings indicate that both price elasticity of demand and pricing strategies significantly impact customer satisfaction. Effective pricing can attract more customers and enhance their loyalty, ultimately contributing to overall customer satisfaction. Understanding price elasticity of demand enables McDonald's to respond effectively to market fluctuations and changes in consumer behavior. Based on these findings, it is recommended that McDonald's continuously monitor and adjust its pricing strategies and promotional efforts to maintain and improve customer satisfaction.
Implementation Of Just-In-Time (Jit) In Inventory Management: A Case Study In A Manufacturing Company Susanti, Tuti; Rionaldi, Rionaldi; Aristiawan, Dhani; Taufid, Hidayattul; Lusiana, Lusiana
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51625

Abstract

Just-In-Time (JIT) is an inventory management strategy that aims to reduce waste and increase efficiency in the production process. In the context of manufacturing companies, the implementation of JIT offers significant advantages, such as reduced inventory costs and improved product quality. However, the implementation of JIT also faces challenges, including dependence on suppliers and fluctuations in demand. This article not only discusses the benefits and challenges of JIT, but also presents case studies of several companies that have successfully implemented this concept. By highlighting best practices and risk mitigation strategies, it is hoped that this research can provide deeper insights into the application of JIT in inventory management, as well as encourage companies to adopt a more responsive and efficient approach in their operations.
THE INFLUENCE OF WORK ETHIC AND ORGANIZATIONAL COMMITMENT ON THE PRODUCTIVITY OF EMPLOYEES AT THE AGAM REGENCY EDUCATION OFFICE Putra, Doni Guswandi; Aristiawan, Dhani; Aima, M. Havidz; Fitriyeni, Fitriyeni
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 5 No. 2 (2025): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v5i2.147

Abstract

This study aims to analyze the influence of work ethic and organizational commitment on employee productivity at the Agam Regency Education Office. The underlying problem of this study is the low motivation and loyalty of employees, which impacts work productivity. This study uses a quantitative approach with an associative research type. The population in this study amounted to 56 employees and the sampling was carried out using total sampling. Data were collected through questionnaires and analyzed using validity, reliability, normality tests, t-tests, F-tests, and coefficient of determination (R²). The results of the study indicate that, partially and simultaneously, work ethic and organizational commitment have a positive and significant effect on employee productivity. The coefficient of determination value of 73.4% indicates that the two independent variables are able to explain variations in employee productivity substantially. This finding confirms that increasing employee productivity can be achieved by strengthening work ethic and organizational commitment synergistically.
Co-Authors Fitriyeni, Fitriyeni Havidz Aima, Havidz Lusiana Lusiana Marlin, Revina Nurwijayanti Putra, Doni Guswandi susanti, Tuti Taufid, Hidayattul Vadhillaesa, Shania Yenti, Yatna Zefriyenni Zefriyenni, Zefriyenni