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All Journal Journal Of Science Education And Management Business Eduvest - Journal of Universal Studies
Vadhillaesa, Shania
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Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Education Health Professions Neuroscience Social Sciences

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Analysis of Demand Elasticity and Pricing Strategy at Mcdonald’s marlin, Revina; Vadhillaesa, Shania; Yenti, Yatna; Aristiawan, Dhani; Zefriyenni, Zefriyenni
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.50875

Abstract

The rapid development of technology has significantly influenced economic changes and consumer behavior. The economy has become more modern, driven by demand and supply, with prices shaped by the interaction between consumer demand and producer supply, forming the basis of marketing activities. One of the most competitive sectors in the food industry is the fast-food business, where pricing strategies play a crucial role in maintaining market share. This study aims to analyze price elasticity of demand and pricing strategies at McDonald's in Padang. A descriptive quantitative research method was employed, with a total sample of 94 respondents. The research findings indicate that both price elasticity of demand and pricing strategies significantly impact customer satisfaction. Effective pricing can attract more customers and enhance their loyalty, ultimately contributing to overall customer satisfaction. Understanding price elasticity of demand enables McDonald's to respond effectively to market fluctuations and changes in consumer behavior. Based on these findings, it is recommended that McDonald's continuously monitor and adjust its pricing strategies and promotional efforts to maintain and improve customer satisfaction.
The Influence of Economic Factors and Regulatory Environment on Strategic Business Decisions at the Regional Secretariat of West Sumatra Province Azizah, Hidayatul Putri; Vadhillaesa, Shania; Naldi, Rio; Ichsan, Muhammad; Aima, M. Havidz
Journal of Science Education and Management Business Vol. 4 No. 2 (2025): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

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Abstract

This article explores the influence of economic factors and the regulatory environment on strategic business decisions at the Regional Secretariat of West Sumatra Province. In a rapidly changing landscape, understanding these influences is essential for effective governance and public administration. Key economic indicators such as Gross Domestic Product (GDP), inflation rates, and employment statistics are analyzed to assess their impact on resource allocation and priorities within the Secretariat. Additionally, the article examines the regulatory frameworks established by both national and regional governments, highlighting the importance of compliance and stakeholder engagement in decision-making processes. The findings indicate that economic pressures can lead to prioritization of essential services, while regulatory challenges necessitate innovative solutions and strategic partnerships. By leveraging economic insights and navigating the regulatory landscape, the Secretariat can enhance its capacity to respond to community needs and achieve development goals. Recommendations for improving strategic planning include regular economic analysis, stakeholder collaboration, and flexibility in decision-making. Ultimately, this study aims to provide a comprehensive understanding of how economic and regulatory factors shape the strategic direction of the Regional Secretariat, fostering more effective and resilient public administration in West Sumatra.
Analysis of Location and Service Quality on Visitor Interest with Promotion Strategy as an Intervening Variable at the New Building of Pasar Raya Phase VII, Padang City Azizah, Hidayatul Putri; Azzahra, Azzahra; Vadhillaesa, Shania; Putra, Doni Guswandri; Lusianas, Lusianas
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.52214

Abstract

Padang City Supermarket Phase VII is one of the traditional trading centers that has been revitalized to improve attractiveness, comfort, and service quality for visitors. However, low visitor numbers remain a challenge, so it is important to analyze locational factors, service quality, and promotional strategies and their influence on visitor interest. This study aims to examine the influence of location and service quality on visitor interest, with promotional strategies as intervening variables. The research used a quantitative approach by distributing questionnaires to 30 respondents who visited Phase VII Supermarket. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The study results show that service quality has a significant effect on visitor interest, while location has no direct effect. In addition, promotional strategies were shown to act as a mediating variable in the relationship between location and visitor interest, although they are not effective in mediating the influence of service quality. These findings confirm that improving service quality and implementing appropriate promotional strategies can strengthen visitor interest, while also providing input for market managers and local governments in formulating more effective market development policies. In conclusion, the success of traditional market revitalization depends not only on physical development but also on service quality and promotional strategies that can create a positive shopping experience for visitors.
Co-Authors Aristiawan, Dhani Azizah, Hidayatul Putri Azzahra, Azzahra Havidz Aima, Havidz Lusianas, Lusianas Marlin, Revina Muhammad Ichsan Naldi, Rio Putra, Doni Guswandri Yenti, Yatna Zefriyenni Zefriyenni, Zefriyenni