Garuda - Garba Rujukan Digital

AN OPPORTUNITIES AND CHALLENGES OF THE INDONESIAN FILM INDUSTRY BASED ON DIGITAL PROMOTION TRANSFORMATION Retno Indriasari; K.P.Suharyono S.Hadiningrat; Febri Pramudya Wardani
JIPOWER : Journal of Intellectual Power Vol. 2 No. 1 (2025): JIPOWER - APRIL
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v2i1.35

The rapid advancement of Information and Communication Technology (ICT) has significantly reshaped various aspects of life, requiring swift mitigation, adaptation, and responsive action to avoid being left behind. In the film industry, this shift not only demands enhanced creative and futuristic performance but also the integration of digital technology-based innovation. Accelerating digital literacy is crucial to overcoming disruption by developing both human resources within the film ecosystem and delivering high-quality film products that satisfy audiences. In this regard, digital promotion has become essential for film companies to stay competitive and avoid the risk of decline due to an inability to adapt effectively. The film business is highly dynamic, with success largely influenced by the quality of films that can both entertain and meet audience expectations, making alignment between customer needs and film content a critical factor. This research employs a qualitative descriptive design using SWOT analysis to identify the industry's current position and determine suitable strategies for transitioning from traditional to digital promotion. The study aims to explore and describe the opportunities and challenges the film industry faces in transforming its promotional practices to increase customer engagement and satisfaction in the digital age. Findings show that digital promotion transformation has opened significant opportunities for Indonesia’s film industry, including global access through streaming platforms, real-time engagement with audiences via social media, and data-driven decision-making. Nevertheless, challenges such as increasing competition, technological dependency, copyright issues, and evolving consumer behavior remain. With its rich cultural narratives, the Indonesian film industry holds great potential to reach international markets if it can utilize digital technology effectively. Therefore, a deep understanding of market dynamics and adaptability is key to success. The SWOT analysis highlights strengths such as content creativity, government support, and improved internet access; weaknesses including limited resources, low digital literacy, and variable production quality; opportunities such as the growth of streaming services, influencer collaborations, and global content reach; and threats like global competition, piracy, and changing viewer preferences. Based on this, several recommendations are proposed, including strengthening digital marketing strategies, enhancing content quality, offering training and capacity development, promoting stakeholder collaboration, improving copyright protection, and adapting to shifting consumer behavior in order to ensure a sustainable and competitive film industry in the digital era.

THE GREEN ECONOMY POLICY AND STRATEGY IN DEVELOPING THE CAPITAL CITY OF NUSANTARA Agus Setiawan; K.P.Suharyono S.Hadiningrat
JIPOWER : Journal of Intellectual Power Vol. 1 No. 1 (2024): JIPOWER - APRIL
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v1i1.5

The potential for environmental damage due to land clearing and felling of trees in the physical development of the Indonesian National Capital (IKN) requires pro-environmental policies and strategies to become a sustainable world city, including through the implementation of a green economy. The design of this research is exploratory research with a qualitative approach to find and describe green economic policies and strategies which include types of green economic policies, strategies implemented, and the role of each stakeholder in determining green economic policies that can support IKN development. Archipelago. Data analysis carried out narratively resulted in the conclusion that green economic policy consists of 3 pillars, namely economic, social and environmental which has 15 indicators according to the Indonesian Green Economy Index (GEI). The green economy strategy implemented is to utilize human, money, material, machine and method resources effectively and efficiently to implement a green economy. Collaboration between stakeholders is needed with the Nusantara IKN Authority Agency as the leading pentha helix-based sector. The recommendations are: a) Central Government to prepare policies, strategies and action plans, road maps for implementing the green economy nationally; b) The IKN Nusantara Authority Body is the leading depositor in implementing green economy policies in the IKN Nusantara area according to policies, strategies, action plans and road maps in implementing the green economy in line with the vision and objectives of IKN Nusantara in accordance with Law No. 3 of. 2023 and collaborate with stakeholders; and c) Ministries/Institutions and Regional Governments to support the IKN Nusantara Authority Agency in realizing a green economy through coordination, synchronization and synergy.

TRANSFORMATION OF INDONESIAN SEA TRANSPORTATION AND MARITIME LOGISTICS TO REALIZE THE VISION OF GOLDEN INDONESIA 2045 K.P.Suharyono S.Hadiningrat; Bahana Wiradanti; Yusuf Ferdian Umar
JIPOWER : Journal of Intellectual Power Vol. 1 No. 1 (2024): JIPOWER - APRIL
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v1i1.6

As a large archipelago country, Indonesia envisions to become a "Sovereign, Advanced, and Sustainable Archipelago Country" by 2045. All sectors are making efforts to make this vision reality, including its maritime transport sector. Significant transformations in maritime transportation and logistics are essential. Despite maritime logistics not being explicitly mentioned in the 2025-2045 Long Term Development Plan, the paper highlights its critical roles, such as linking islands, improving port infrastructure, supporting trade, and enhancing logistics connectivity. One of the key transformations discussed in the paper is the merger of PT Pelabuhan Indonesia (Persero), which aims to streamline port operations and integrate port facilities to boost efficiency and competitiveness. Additionally, the paper underscores the importance of the blue economy, which involves sustainable marine management and conservation to drive economic growth. The blue economy's principles, such as resource efficiency, minimizing waste, and fostering social inclusion, are crucial for achieving sustainable development. Indonesia's active participation in the Archipelagic and Island States (AIS) Forum is also highlighted as a vital platform for collaboration among island nations to tackle global maritime issues. The forum's focus on climate change, disaster management, blue economy, and maritime governance aligns with Indonesia's goals to leverage its maritime potential for national prosperity. Lastly, the paper also stresses the importance of adhering to Environment, Sustainability, and Governance (ESG) aspects in maritime logistics. Continuous improvement in these areas, alongside active communication with stakeholders and international bodies like the World Bank and UNCTAD, is necessary to support policy formulation and enhance Indonesia's logistics performance. In conclusion, the transformation of Indonesia's maritime sector involves robust port infrastructure, blue economy initiatives, and active global collaboration through the AIS Forum. These efforts are geared towards achieving the Vision of Golden Indonesia 2045, ensuring sustainable growth and prosperity for the nation. Furthermore, the paper contributes to research and policy recommendations for archipelago countries around the globe.

PARTNERSHIP DESIGN BETWEEN REGIONAL GOVERNMENTS IN THE EASTERN REGION OF INDONESIA IN SUPPORTING THE DEVELOPMENT OF THE NUSANTARA CAPITAL CITY Aji Sofyan Effendi; K.P.Suharyono S.Hadiningrat
JIPOWER : Journal of Intellectual Power Vol. 1 No. 1 (2024): JIPOWER - APRIL
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v1i1.7

The relocation of Indonesia’s capital, so called Nusantara, to East Kalimantan Province, has been strengthened formally by the release of Law No. 3/2022, which now is being derived in a Master Plan form for action plan purpose. Currently, initial contructions for Nusantara have been started, which potentially create multiplier efects not only for this province itself but also significant implication on welfare for other 12 provinces in Eastern region of Indonesia (KTI). Design of economic and business cooperation in KTI becomes an obligation that cannot be denied and must be implemented comprehensively so that the backwardness in development between people located in KTI region can be equally achieved as previously experienced by those in KBI region. This article offers design of economic and business cooperation, which enhance policy direction both by the local governments of 12 provinces in KTI and the IKN Authority Agency in order to deal with the relocation of the capital city of the archipelago in East Kalimantan.

REENGINEERING THE CITY OF JAKARTA TO BECOME A RESILIENT AND SUSTAINABLE GLOBAL CITY BASED ON THE EFFECTIVENESS OF STATE PROPERTY MANAGEMENT EX-MINISTRIES/CENTRAL LEVEL INSTITUTIONS K.P.Suharyono S.Hadiningrat; Teguh Yuwono
JIPOWER : Journal of Intellectual Power Vol. 1 No. 2 (2024): JIPOWER - AUGUST
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v1i2.8

The city of Jakarta after the State Capital must be re-engineered in such a way that it becomes a resilient and sustainable global city for the progress of the nation and the Unitary State of the Republic of Indonesia. This has been initiated with the passage of Law No. 2 of 2024 concerning the Jakarta Special Region (DKJ) and the Jakarta City Regional Spatial Plan for 2024-2024. It needs the commitment of the central government and the DKJ government so that the implementation is faster and more permanent by strengthening the collaboration of the penta helix involving elements of the government, academia, industry, society and the media. This study uses a qualitative descriptive method to find and describe the variables in a narrative (non-numeric) about the city of Jakarta becoming a resilient global city and a sustainable city so that it has global competitiveness in prospering its community without neglecting environmental sustainability. From the discussion, it was concluded that the city of Jakarta, after not becoming the capital of the country, must be re-engineered into a global city that is resilient and sustainable following international standards so as to provide more benefits and have global competitiveness that is professionally managed. And institutional support, human resources, technology and financing are needed; including from its use as Ex-Ministry/Central Government Institution State Property in Jakarta. From these conclusions, it is recommended to the DKJ Government to implement the Regional Spatial Planning consistently with support from the Central Government, including financing that can be prepared from the partial utilization of State Property (BMN) ex-Ministries/Central Government Institutions which were abandoned due to moving to the Nusantara Capital City.

STRENGTHENING THE QUALITY OF HUMAN RESOURCES AND ECONOMIC ACCESS OF LOCAL COMMUNITIES IN IMPROVING SOCIAL INTEGRATION IN THE CAPITAL CITY OF NUSANTARA K.P.Suharyono S.Hadiningrat; Dewanto Soedarno; Verry Albert Jekson Mardame Silalahi
JIPOWER : Journal of Intellectual Power Vol. 1 No. 2 (2024): JIPOWER - AUGUST
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v1i2.11

The relocation of the Indonesian Capital City from Jakarta to the Capital City Of Nusantara in East Kalimantan is a strategic step that is expected to bring major changes to the community, including the local community, both in terms of social, economic and cultural aspects. This research aims to identify factors that support the strengthening of the quality of human resources (HR) and economic access and evaluate their impact on social integration in the Nusantara Capital City. The methodology used is descriptive qualitative with a literature study approach, which allows in-depth analysis of relevant literature to build a conceptual framework and effective HR development and economic access strategies. The results show that strengthening the quality of human resources through increased access to education and skills training is essential to ensure local communities are able to adapt to the social and economic changes taking place. On the other hand, improving economic access that includes easy access to capital, market access, and adequate infrastructure is needed to create equitable economic opportunities for all levels of society. The results of this study confirm that the success of the relocation of the Capital City does not only depend on physical development, but simultaneously the quality of human resources of local communities and migrants must be built in order to realize harmonious and inclusive social integration. For this reason, affirmative policies are needed for vulnerable groups through strengthening access to the education sector and sustainable training, increasing economic access through financial inclusion, and social integration strategies that strengthen community cohesion. Thus, the Nusantara can become a model of inclusive sustainable development, which supports the welfare of local communities amidst major changes. In addition, the central government, Nusantara Capital City (IKN) Authority and other local governments to collaborate in supporting the successful development of the Nusantara Capital City.

THE URGENCY OF MILITARY INTUITION LEADERSHIP TRANSFORMATION IN THE DIGITAL ERA Fitry Taufiq Sahary; K.P.Suharyono S.Hadiningrat
JIPOWER : Journal of Intellectual Power Vol. 1 No. 2 (2024): JIPOWER - AUGUST
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v1i2.12

Leaders in an organization/institution/government are role models who move their members to perform their best to achieve common goals. On the shoulders of a leader or commander is charged with the important task of controlling all resources owned. Leadership style is very dynamic and must be able to provide future direction in order to maintain existence and sustainability. In the military, commanders are required to advance teams and organizations with various efforts, including applying intuitive leadership adapted to advances in information and communication technology (digital technology). This research design is descriptive qualitative to find and describe research variables in a narrative (non-numerical) manner. The selection of a qualitative research approach was carried out on the basis of the specifications of the research subjects and to obtain in-depth information about the research variables. The results obtained that Military Intuition Leadership has an important role in strategic decision making to improve the ability of military organizations to face various challenges and assignments that are fast and complex, especially in the digital era. So that the transformation of intuition military leadership is needed in the digital era so that the information / data obtained is more accurate and the process is faster. In this case, intuitive leadership involves the use of insight, instinct, and intuitive judgment based on experience, deep understanding, and holistic thinking. In its application, it is necessary to consider carefully, hone the ability to read what is happening, analyze the possibilities that occur in the future is an advantage that a leader must have because of his experience and intuition. It is recommended that commanders in the military train their intuitive skills to be more effective and consider the dangers of using overconfidence in decision-making.

WOMEN'S LEADERSHIP STRATEGIES IN ADVANCING THE EDUCATION SECTOR TO PREPARE EXCELLENT HUMAN RESOURCES FOR THE GOLDEN GENERATION OF INDONESIA IN 2045: A CASE STUDY AT THE MALAHAYATI TRANSPORTATION MANAGEMENT COLLEGE IN JAKARTA Mardiana; K.P.Suharyono S.Hadiningrat; Fitry Taufiq Sahary; Boy Laksmana; Sukardi; Amrin Soamole
JIPOWER : Journal of Intellectual Power Vol. 2 No. 2 (2025): JIPOWER - AGUSTUS
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v2i2.52

Women's leadership is essentially no different from men's leadership, with the two being distinguished only by leadership styles resulting from gender differences inherent from birth. In this regard, the female chairperson of the Malahayati School of Transportation Management (STMT) has achieved significant progress in line with her vision and mission. The design of this research is thematic qualitative descriptive to discover and describe the female leadership strategies implemented by Dr. Hj. Mardiana, S.Pd., M.Pd., Chair of STMT Malahayati 2022-2026, in developing and advancing the education sector. The method used in this research is ethnography, where one of the researchers is the actor. The ethnographic approach was chosen to understand a phenomenon deeply and holistically in a natural way, providing insights from the participants' perspective (emic perspective), revealing implicit behavior patterns and changes over time, and producing rich and diverse data for theory development and social problem solving. From the data collection process, which was then analyzed using thematic narrative, it was found that the leadership strategy of women in advancing the education sector at STMT Malahayati is to prioritize humanistic principles in utilizing all available potential, including man, money, material, method, machine, and marketing, with the support of digital advances. However, organizational dynamics are maintained and moderated by mutual respect, openness, and collaboration based on the pentha helix, which includes elements of government, academia, industry, society, and the media. This strategy is implemented to improve the quality of education based on Outcome Based Education (OBE) while strengthening STMT Malahayati as a campus with an impact on Indonesian nationalism.

The Urgency of Making Schools Mini Nutrition Service and Fulfillment Units to Accelerate the Implementation of Free Nutritious Meals in Indonesia K.P.Suharyono S.Hadiningrat; Mardiana; Fitry Taufiq Sahary; Amrin Soamole; Sukardi
JIPOWER : Journal of Intellectual Power Vol. 2 No. 2 (2025): JIPOWER - AGUSTUS
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v2i2.55

Efforts to achieve Indonesia's national goals require the state to ensure adequate nutrition for the population through the Free Nutritious Meals (MBG) program launched by President Prabowo Subianto on January 6, 2025, with a target of 28.9 million beneficiaries. The challenge is not easy, given Indonesia's vast territory and ongoing connectivity issues between islands, making it urgent to establish schools as Mini SPPGs. This research design is qualitative with a descriptive explanatory approach to identify and describe research variables narratively and thematically, using standard Indonesian language. The data obtained were categorized into those related to the current SPPG or SPPG Maxi and schools as Mini SPPGs, then narrated according to the research framework and objectives. The qualitative analysis concluded that it is very important and urgent for the Indonesian government to establish schools as Mini SPPGs to accelerate the provision and delivery of nutrition services to the community (students) across all regions of Indonesia, in addition to the existing SPPG (Maxi) system. Supporting factors include the availability of school infrastructure and school committees across all regions of Indonesia. The number of beneficiaries is relatively small, limited to a single school, and collaboration among the pentha helix is needed to strengthen the initiative.

STRENGTHENING SMART PORT-BASED PORT GOVERNANCE IN INDONESIA Bahana Wiradanti; K.P.Suharyono S.Hadiningrat; Fikri Achmad Abdullah
JIPOWER : Journal of Intellectual Power Vol. 2 No. 03 (2025): December 2025 - Maret 2026
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v2i03.65

Indonesia's archipelagic geography presents unique challenges in managing a maritime-based nation. The complexity and disparities are particularly challenging and require a greater budget and commitment from the government, stakeholders, and all Indonesian people. The 1957 Djuanda Declaration, ratified by the 1982 UN Convention on the Law of the Sea (UNCHLOS), marked international recognition of Indonesia's status as a large archipelagic nation. However, the utilization of marine resources has not been maximized, necessitating comprehensive, holistic, and integral efforts, including strengthening port governance through smart ports.Smart ports are expected to improve the performance of ports throughout Indonesia, meet international standards, and be highly competitive. Governance must be strengthened in such a way as to achieve good governance, while simultaneously strengthening the quality of human resources and utilizing digital technologies in the maritime sector, such as smart ports.Smart ports, as a port subsystem, have been implemented in various ports worldwide, such as the Port of Rotterdam Authority, Singapore's Maritime and Port Authority (MPA), and the Port of Hamburg, including ports in Indonesia managed by PELINDO.This study employed a qualitative descriptive design with a thematic narrative approach to identify and describe efforts to strengthen smart port-based port governance in Indonesia. Data were collected from various publications from credible official institutions for literature review. The data were then analyzed qualitatively and narrated based on similar themes and comprehensively compared.The data analysis concluded that strengthening smart port-based port governance in Indonesia is being implemented through various efforts, including: strengthening smart port-based port governance has significant potential to improve the efficiency, transparency, and competitiveness of Indonesian ports. Implementation includes strengthening: a) Operational Digitalization; b) Service Optimization: Use of Smart Vision 3D, Berth Monitoring, and Gate & Weighbridge (Weighbridge); c) Data Integration; c) Strengthening Digital Infrastructure; d) Talent Human Resource Development; e) Electrification and Equipment Digitalization; f) Eco-Friendly Terminals.

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