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All Journal JURNAL MULTIDISIPLIN ILMU AKADEMIK Garina
Maharani Irfina Putri
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Religion Arts Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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KAJIAN PUSTAKA: ADAPTASI KOREAN MAKE UP DALAM KONTEKS INTERNATIONAL WEDDING MAKE UP LOOK Ifa Nurhayati; Anik Maghfiroh; Nur Atikah; Maharani Irfina Putri; Mutiara Jofie Nabila
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 2 (2025): April
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i2.4423

Abstract

Seiring dengan perkembangan zaman, konsep kecantikan dan makeup ideal sering mengalami perubahan yang dipengaruhi oleh tren terkini. Penelitian ini bertujuan untuk membahas makeup pengantin internasional serta mengidentifikasi karakteristik make up Korean look, dan mengeksplorasi kecocokan Korean makeup look untuk diadaptasikan ke dalam make up pengantin internasional. Metode yang digunakan dalam penelitian ini adalah kajian pustaka yang melibatkan tiga langkah utama: pengumpulan data, evaluasi data dan teori, serta analisis hasil publikasi seperti buku dan artikel penelitian yang relevan. Hasil penelitian menunjukkan bahwa adaptasi Korean makeup look sangat sesuai untuk diintegrasikan ke dalam tata rias pengantin internasional. Gaya ini menekankan kesan alami dan elegan, dengan fokus pada kulit bercahaya dan sehat, serta penggunaan warna-warna pastel dan teknik seperti ombre lips serta glass skin. Penelitian ini menemukan bahwa kesamaan dalam ciri khas dan teknik aplikasi, seperti penggunaan foundation ringan dan warna yang soft, membuat Korean makeup look dapat diadaptasikan dengan baik untuk menciptakan tampilan pengantin yang autentik dan alami. Kata Kunci: Adaptasi; Make Up Korea; Pengantin Internasional
Perbandingan Strategi Personal Branding Amry Sophia MUA dengan Lia Makeup Melalui Portofolio di Media Sosial Eny Widhia Agustin; Indah Indi Afifah; Maharani Irfina Putri; Diah Rosmaya; Maria Deo Haro; Amri Dian Pratiwi; Lia Puji Astuti
Garina Vol. 18 No. 1 (2026): Garina : Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/garina.v18i1.385

Abstract

This study aims to analyze the comparison of personal branding strategies implemented by Amry Sophia MUA and Lia Makeup through social media portfolios. The research used a qualitative approach with a comparative case study design. Data were collected through semi-structured interviews, digital observations on Instagram and TikTok accounts, and documentation of both participants’ portfolio content. Data analysis was conducted through verbatim transcription, thematic analysis, and triangulation between interview results and digital observation findings. The results show that Amry Sophia MUA builds personal branding through a consistent visual identity characterized by a modern glam look and Thailand makeup style that appears soft, flawless, and elegant. The target market is more focused on wedding makeup and young adult brides-to-be. Meanwhile, Lia Makeup presents a flawless natural look that is more flexible and suitable for a wider audience. Lia Makeup is also supported by a media team, making the content management more structured and consistent. Both MUAs use Instagram as a visual portfolio platform and TikTok as a medium to show makeup processes, tutorials, and audience interaction. In addition, quick responses, customer testimonials, and authenticity are important factors in building trust and a professional image on social media. Therefore, this study indicates that strong personal branding can be developed through visual consistency, appropriate content strategies, audience segmentation, and effective communication with potential clients.
Co-Authors Amri Dian Pratiwi Anik Maghfiroh Diah Rosmaya Eny Widhia Agustin Ifa Nurhayati Indah Indi Afifah Lia Puji Astuti Maria Deo Haro Mutiara Jofie Nabila Nur Atikah