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All Journal JURNAL MULTIDISIPLIN ILMU AKADEMIK Garina
Maria Deo Haro
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Religion Arts Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Analisis Studi Literatur Pengaruh Gaya Pangkasan Rambut Terhadap Persepsi dan Kepercayaan Diri Individu Anik Maghfiroh; Ifa Nurhayati; Zahrotul Firdaus; Maria Deo Haro; Nadira Fathia Zulfa
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 3 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i3.4850

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya pangkasan rambut terhadap persepsi dan kepercayaan diri individu. Dalam era modern yang dipengaruhi oleh perkembangan teknologi dan media sosial, penampilan fisik, termasuk gaya rambut, menjadi faktor penting dalam membentuk citra diri seseorang. Melalui pendekatan deskriptif kualitatif dan analisis literatur, penelitian ini mengumpulkan data dari berbagai sumber akademik untuk memahami hubungan antara gaya rambut dan aspek psikologis individu. Hasil penelitian menunjukkan bahwa individu yang merasa puas dengan gaya pangkasannya cenderung memiliki persepsi positif terhadap diri mereka sendiri dan tingkat kepercayaan diri yang lebih tinggi, terutama di kalangan remaja. Selain itu, penelitian ini juga menyoroti peran media sosial dalam mempengaruhi standar kecantikan dan harapan penampilan. Penelitian ini menyimpulkan bahwa perubahan gaya rambut dapat digunakan sebagai alat untuk meningkatkan kepercayaan diri, meskipun terdapat keterbatasan dalam pengambilan sampel dan desain penelitian. Oleh karena itu, disarankan agar penelitian selanjutnya menggunakan pendekatan kuantitatif dengan sampel yang lebih beragam untuk mengeksplorasi fenomena ini lebih lanjut.
Perbandingan Strategi Personal Branding Amry Sophia MUA dengan Lia Makeup Melalui Portofolio di Media Sosial Eny Widhia Agustin; Indah Indi Afifah; Maharani Irfina Putri; Diah Rosmaya; Maria Deo Haro; Amri Dian Pratiwi; Lia Puji Astuti
Garina Vol. 18 No. 1 (2026): Garina : Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/garina.v18i1.385

Abstract

This study aims to analyze the comparison of personal branding strategies implemented by Amry Sophia MUA and Lia Makeup through social media portfolios. The research used a qualitative approach with a comparative case study design. Data were collected through semi-structured interviews, digital observations on Instagram and TikTok accounts, and documentation of both participants’ portfolio content. Data analysis was conducted through verbatim transcription, thematic analysis, and triangulation between interview results and digital observation findings. The results show that Amry Sophia MUA builds personal branding through a consistent visual identity characterized by a modern glam look and Thailand makeup style that appears soft, flawless, and elegant. The target market is more focused on wedding makeup and young adult brides-to-be. Meanwhile, Lia Makeup presents a flawless natural look that is more flexible and suitable for a wider audience. Lia Makeup is also supported by a media team, making the content management more structured and consistent. Both MUAs use Instagram as a visual portfolio platform and TikTok as a medium to show makeup processes, tutorials, and audience interaction. In addition, quick responses, customer testimonials, and authenticity are important factors in building trust and a professional image on social media. Therefore, this study indicates that strong personal branding can be developed through visual consistency, appropriate content strategies, audience segmentation, and effective communication with potential clients.
Co-Authors Amri Dian Pratiwi Anik Maghfiroh Diah Rosmaya Eny Widhia Agustin Ifa Nurhayati Indah Indi Afifah Lia Puji Astuti Maharani Irfina Putri Nadira Fathia Zulfa Zahrotul Firdaus