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All Journal Benefit : Journal of Bussiness, Economics, and Finance Jurnal Ekonomi Pertanian dan Agribisnis
Siti Yusriah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education

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Strategi Perekrutan Dalam Meningkatkan Kinerja Karyawan Pada Usaha Rumah Makan Padang Jaya Hilma Harmen; Alifya Dzihni Innayah C; Dinni Ria Anggita; Ika Khairi Dzaky Nasution; Muhammad Afdal; Rotua Julianti Simare Mare; Siti Yusriah; Winadya Norma Septelina Simare Mare; Yulan Hutabarat
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 1 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i1.1081

Abstract

Recruitment of labor is an important part of running a business. Like in Padang Jaya Restaurant. However, the recruitment process in this MSME still faces various obstacles, such as limited recruitment methods. This study aims to analyze the recruitment strategy implemented at Rumah Makan Padang Jaya and identify the challenges faced. This research method uses a qualitative method with direct interviews with the owner of the restaurant. The results showed that the recruitment process at Rumah Makan Padang Jaya still relies on recommendations from family, friends, and acquaintances, as well as opening job vacancies directly at the business location. Although this method can reduce recruitment costs, the restaurant certainly gets limited candidates. In addition, recruitment is done directly by the owner without a special team, so the process is less systematic. To improve the effectiveness of recruitment, it is recommended that these MSMEs utilize online job search platforms, cooperate with job training institutions, and form a more structured recruitment team.
Strategi Manajemen Agribisnis dalam Optimalisasi Digital Farming pada Usahatani Padi: Studi Literatur Lokot Muda Harahap; Alifya Dzihni Innayah C; Alya Ridha Nasution; Cut Nasiva Danil; Clara Pratama; Siti Yusriah
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 3 No. 2 (2026): Januari - Juni
Publisher : CV.ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jepag.v3i2.4544

Abstract

Digital farming menawarkan solusi peningkatan produktivitas dan efisiensi usahatani melalui pemanfaatan teknologi seperti sensor tanah dan aplikasi pertanian. Namun implementasinya di tingkat petani masih menghadapi kendala, sebagaimana ditemukan pada usahatani padi di Desa Parit Keladi yang menunjukkan teknologi tersebut belum efektif diterapkan. Penelitian ini bertujuan merumuskan strategi optimalisasi digital farming pada usahatani padi. Metode yang digunakan adalah studi literatur dengan pendekatan kualitatif deskriptif, mengkaji penelitian utama di Desa Parit Keladi serta berbagai artikel ilmiah relevan. Hasil penelitian merumuskan lima strategi utama, yaitu penguatan literasi digital petani, adaptasi teknologi dengan kondisi lokal, optimalisasi peran penyuluh, penguatan infrastruktur dan kebijakan, serta demonstrasi lapangan. Kelima strategi perlu diterapkan secara terintegrasi agar digital farming dapat berjalan lebih efektif dan berkelanjutan.
Co-Authors Alifya Dzihni Innayah C Alya Ridha Nasution Clara Pratama Cut Nasiva Danil Dinni Ria Anggita Hilma Harmen Ika Khairi Dzaky Nasution Lokot Muda Harahap Muhammad Afdal Rotua Julianti Simare Mare Winadya Norma Septelina Simare Mare Yulan Hutabarat