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All Journal Jurnal Manajerial Dan Kewirausahaan International Journal of Application on Economics and Business
Johan, Livia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Apakah Persepsi Kontrol Perilaku Memediasi Penentu Intensi Berwirausaha? Johan, Livia; Puspitowati, Ida
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 2 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i2.34031

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh pendidikan kewirausahaan (PK), kreativitas kewirausahaan (KK), dan hasrat kewirausahaan (HK) terhadap niat berwirausaha (IB) pada mahasiswa perguruan tinggi swasta di Jakarta Barat, dengan persepsi kontrol perilaku (PKP) sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang didistribusikan kepada mahasiswa. Temuan diharapkan dapat mengungkap pentingnya pendidikan kewirausahaan (PK), kreativitas kewirausahaan (KK) dan hasrat kewirausahaan (HK), dalam memengaruhi intensi berwirausaha (IB). Selain itu, peran kontrol perilaku yang dipersepsikan (PKP) dieksplorasi untuk memahami efek mediasinya dalam hubungan antara faktor-faktor kewirausahaan dan intensi berwirausaha (IB). Hasil penelitian ini akan berkontribusi pada pengembangan strategi pendidikan yang efektif dan program kewirausahaan untuk menumbuhkan jiwa kewirausahaan di kalangan mahasiswa. This study aims to examine the influence of entrepreneurship education (EE), entrepreneurial creativity (EC), and entrepreneurial passion (EP) on entrepreneurial intention (EI) among private university students in West Jakarta, with perceived behavioral control (PBC) as a mediating variable. The research employs a quantitative approach, collecting data through questionnaires distributed to students. The findings are expected to reveal the importance of entrepreneurship education (EE), entrepreneurial creativity (EC), and entrepreneurial passion (EP) in shaping entrepreneurial intention (EI). Furthermore, the role of perceived behavioral control (PBC) is explored to understand its mediating effect on the relationship between entrepreneurial factors and entrepreneurial intention (EI). The results of this study will contribute to the development of effective educational strategies and entrepreneurial programs to foster an entrepreneurial spirit among students.
BUSINESS FEASIBILITY STUDY ON THE DEVELOPMENT OF THE LOCAL FASHION INDUSTRY THROUGH TECHNOLOGY INNOVATION USING KITA LOKAL Wijaya, Septihani Michella; Yukianti, Chiara Rizka; Johan, Livia; Wijaya, Andi
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.745-757

Abstract

Kita Lokal is a custom-made clothing service that is equipped with an expedition service, where Kita Lokal uses an application as a consumer intermediary to meet local tailors. Kita Lokal is here as a solution for consumers who want to realize their dream clothes, on the other hand also empowering the talents of local tailors. By using the Business to Consumer model, Kita Lokal presents a fashion quiz containing a number of questions to understand user preferences so that it can be developed in the application, Kita Cart provides history and likes features that can be seen by user followers, Artificial Intelligence (AI) features that can make it easier consumer. Kita Lokal will be the pioneer of applications that provide custom-made and expedition services at the same time as well as presenting an e-commerce platform and fashion community which is realized by increasing support for local fashion, providing outreach services to local fashion producers who do not understand technology, gathering talented local tailors. to change the perception that international brands are better than local brands to be able to compete and even excel in the fashion sector, expand the business market to the national realm, connect consumers with local tailors through the Kita Lokal platform and provide shipping services that make it easier for consumers to receive the results they have received. design with the motto bring life to your design with us.
ANALYSIS ON THE STRATEGY AND IMPLEMENTATION OF DIGITAL TECHNOLOGY IN THE XYZ COMPANY Wijaya, Septihani Michella; Budiman, Bellinda; Johan, Livia; Laurent, Margaret; Ie, Mei
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1412-1424

Abstract

The agricultural sector grew by 2.19% y-o-y in 2020 and contributed to Indonesia's GDP of 15.46%. Agribusiness potential is one of the largest contributors to Indonesia's GDP. Not only that, the Covid-19 pandemic has forced the acceleration of digital transformation in business activities. This encourages the need for digital transformation for XYZ company to be able to survive in the agro-industry business. The application of Information and Communication Technologies (ICT) and the use of the Internet of Things (IoT) are challenges and opportunities for companies to carry out digital transformation. The existence of obstacles and challenges that need to be overcome by the company requires handling carried out in strategic and systematic steps in order to survive in the market. XYZ's challenges in implementing digital transformation lie in the level of penetration and understanding of digital technology, the use of technology that has not been maximized, and intense competition. Where XYZ also has digital opportunities because Indonesian people are starting to switch to online shopping patterns.
Co-Authors ANDI WIJAYA Budiman, Bellinda Ida Puspitowati Laurent, Margaret Mei Ie Wijaya, Septihani Michella Yukianti, Chiara Rizka