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Factors Influencing Customer Trust in Financial Institutions: A Systematic Literature Review Sumariani, Ni Putu Ayu
JUSTBEST Journal of Sustainable Business and Management Vol. 5 No. 1 (2025): Journal of Sustainable Business and Management
Publisher : Global Researcher Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/justbest.5.1.47-56

Abstract

This study aims to systematically examine the key factors that influence customer trust in financial institutions through a comprehensive review of relevant literature published between 2019 and 2024. Using the Systematic Literature Review (SLR) method, this research identifies and analyzes the influence of service quality, communication, and institutional reputation on customer trust, as well as the mediating role of customer satisfaction. The findings indicate that consistent service delivery, clear and transparent communication, and a strong organizational reputation significantly enhance customer satisfaction, which in turn strengthens trust in financial institutions. Furthermore, the study adopts the Theory of Planned Behavior (TPB), Trust Theory, and Customer Satisfaction Theory to develop a conceptual framework that explains the interrelationships between these variables. This research provides strategic insights for financial service providers and policymakers to enhance customer trust by focusing on service excellence, responsive communication, and reputation management. It also offers an agenda for future research, particularly on integrating cultural and demographic variables that may moderate customer trust in different financial contexts.
The Influence of Price, Product Quality, Customer Rating, and Online Customer Review on Consumer Trust in TikTok Shop Users in Bali Province Sumariani, Ni Putu Ayu
Klabat Journal of Management Vol. 6 No. 2 (2025): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v6i2.1321.111-123

Abstract

This study aims to analyze the influence of price, product quality, customer rating, and online customer reviews on consumer trust among TikTok Shop users in Bali Province. TikTok Shop, as a social commerce platform, has experienced rapid growth and is widely used by various segments of society. Due to the large number of users, the quota sampling technique was employed to determine respondents proportionally. Each variable was allocated a quota of 20 respondents, resulting in a total sample size of 100 respondents based on five research variables. This research applies a quantitative approach by distributing online questionnaires to active TikTok Shop users in Bali. The collected data were analyzed using SPSS version 24, and multiple linear regression analysis was conducted to examine the effect of each independent variable on consumer trust. The results show that price, product quality, customer rating, and online customer review each have a positive and significant effect on consumer trust, both partially and simultaneously. These findings suggest that consumer trust is influenced not only by pricing and product quality but also by the experiences and evaluations shared by other users on the platform.
Analysis of working hours of married women in Bali Province Sumariani, Ni Putu Ayu
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.460

Abstract

Based on data from the Bali Province Central Statistics Agency, female labor force participation continues to increase over time. Married women experience the dual burden of managing domestic responsibilities and employment outside the home. The expansion of job opportunities and the rise in real wages are among the factors that drive the increased labor supply of married women. The labor supply is closely tied to wage levels. This study aimed to analyze the number of working hours of married women in Bali Province and identify the factors that influence it. The study used primary data collected from 100 respondents through a structured questionnaire. The analysis was conducted using the ordinary least squares (OLS) method, with independent variables including the wages of married female workers, husband's income, and household expenditures. The dependent variable was the number of hours worked by married women. The results show that wages and household expenditures have a positive and significant effect on working hours, while husband's income does not have a significant influence. This indicates that economic demand and household needs are key drivers for women to participate more actively in the labor market, despite their domestic responsibilities.
From Stall to Screen: Increasing MSMEs Exposure and Sales in Pering Village Through Online Marketing Dewi, Sayu Ketut Sutrisna; Sukawati, Tjokorda Gde Raka; Seminar, Ni Ketut; Martins, Rosena Fatima De Oliveira; Adyatma, Prastha; Sumariani, Ni Putu Ayu; Geriadi, Made Ayu Desy; Artha, I Kadek Arifandi Werdhi; Putri, Putu Amanda Angelina
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1083

Abstract

Limited marketing access remains a major obstacle for Micro, Small, and Medium Enterprises (MSMEs) in Pering Village, Blahbatuh District, Gianyar Regency, Bali Province, leading to low sales volumes and profits. Although these enterprises have the potential to produce various superior products, their market reach is constrained, partly because digital technology is still used primarily for personal rather than business communication. To address this issue, a community service program was implemented that included digital marketing training, product photography assistance, the development of compelling promotional narratives, and support in creating business accounts on appropriate digital platforms. The program has enabled MSME actors to expand their marketing access and become more prepared to compete in the digital marketplace, thereby supporting increased sales performance and business growth. Participants improved their digital marketing skills, creating better product photos and promotions. They applied this knowledge by setting up Google Business profiles and social media accounts, expanding their online presence.