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All Journal Journal of Sustainable Business and Management Journal of Sustainable Community Service
Martins, Rosena Fatima De Oliveira
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Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Navigating Talent Development in the Public Sector: Insights from a Literature Review Martins, Rosena Fatima De Oliveira
JUSTBEST Journal of Sustainable Business and Management Vol. 5 No. 1 (2025): Journal of Sustainable Business and Management
Publisher : Global Researcher Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/justbest.5.1.10-24

Abstract

Talent management in the public sector is crucial for enhancing organizational effectiveness, improving service delivery, and ensuring that public institutions can meet the evolving needs of society. This literature review explores the challenges and strategies related to talent development in the public sector. It examines the barriers to recruitment and retention, the importance of leadership development, employee engagement, and the integration of technology into talent management practices. Public sector organizations often face difficulties in attracting top talent due to budget constraints, political influences, and competition from the private sector. Leadership development programs are essential to equip leaders with the skills needed to manage diverse teams and navigate political complexities. Furthermore, employee engagement and retention strategies, including fostering work-life balance and professional development opportunities, are crucial for ensuring a motivated and skilled workforce. The review also highlights the growing role of technology in streamlining talent management processes and improving efficiency. Despite progress, gaps remain in region-specific research, particularly in developing countries, and in addressing mid-career professionals and succession planning. This review provides valuable insights for policymakers, public sector leaders, and human resource professionals to optimize talent management strategies and ensure the success of public sector organizations.
From Stall to Screen: Increasing MSMEs Exposure and Sales in Pering Village Through Online Marketing Dewi, Sayu Ketut Sutrisna; Sukawati, Tjokorda Gde Raka; Seminar, Ni Ketut; Martins, Rosena Fatima De Oliveira; Adyatma, Prastha; Sumariani, Ni Putu Ayu; Geriadi, Made Ayu Desy; Artha, I Kadek Arifandi Werdhi; Putri, Putu Amanda Angelina
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1083

Abstract

Limited marketing access remains a major obstacle for Micro, Small, and Medium Enterprises (MSMEs) in Pering Village, Blahbatuh District, Gianyar Regency, Bali Province, leading to low sales volumes and profits. Although these enterprises have the potential to produce various superior products, their market reach is constrained, partly because digital technology is still used primarily for personal rather than business communication. To address this issue, a community service program was implemented that included digital marketing training, product photography assistance, the development of compelling promotional narratives, and support in creating business accounts on appropriate digital platforms. The program has enabled MSME actors to expand their marketing access and become more prepared to compete in the digital marketplace, thereby supporting increased sales performance and business growth. Participants improved their digital marketing skills, creating better product photos and promotions. They applied this knowledge by setting up Google Business profiles and social media accounts, expanding their online presence.
From Stall to Screen: Increasing MSMEs Exposure and Sales in Pering Village Through Online Marketing Dewi, Sayu Ketut Sutrisna; Sukawati, Tjokorda Gde Raka; Seminar, Ni Ketut; Martins, Rosena Fatima De Oliveira; Adyatma, Prastha; Sumariani, Ni Putu Ayu; Geriadi, Made Ayu Desy; Artha, I Kadek Arifandi Werdhi; Putri, Putu Amanda Angelina
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1083

Abstract

Limited marketing access remains a major obstacle for Micro, Small, and Medium Enterprises (MSMEs) in Pering Village, Blahbatuh District, Gianyar Regency, Bali Province, leading to low sales volumes and profits. Although these enterprises have the potential to produce various superior products, their market reach is constrained, partly because digital technology is still used primarily for personal rather than business communication. To address this issue, a community service program was implemented that included digital marketing training, product photography assistance, the development of compelling promotional narratives, and support in creating business accounts on appropriate digital platforms. The program has enabled MSME actors to expand their marketing access and become more prepared to compete in the digital marketplace, thereby supporting increased sales performance and business growth. Participants improved their digital marketing skills, creating better product photos and promotions. They applied this knowledge by setting up Google Business profiles and social media accounts, expanding their online presence.
Co-Authors Artha, I Kadek Arifandi Werdhi Dewi, Sayu Ketut Sutrisna Geriadi, Made Ayu Desy Prastha Adyatma Putri, Putu Amanda Angelina Seminar, Ni Ketut Sumariani, Ni Putu Ayu Tjok Gde Raka Sukawati