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Proses Kreatif Desain Komunikasi Visual Penciptaan Karakter Tokoh Utama Perempuan Flexing dalam Film Pendek "Pemean" Amanda Amalia Faustine Gittawati
DeKaVe Vol 18, No 1 (2025): DeKaVe Vol. 18 No. 1 2025
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v18i1.16027

Film Pemean menyuguhkan kisah yang relevan dengan kehidupan perempuan masa kini, khususnya perempuan Jawa modern yang mengalami berbagai fenomena pada kehidupan sosialnya, salah satunya ialah fenomena Flexing. Penelitian ini berfokus pada proses kreatif Putri Manjo sebagai pemeran utama perempuan dalam film Pemean yaitu Bu Sumirah, yang melalui beragam ekspresi gesture dan mimik berhasil menciptakan visualisasi karakter sebagai perempuan Flexing yang mudah dipahami penonton. Dalam konteks ini, kemampuan desain komunikasi visual oleh seorang aktris memiliki peranan penting untuk mengungkapkan emosi dan meyakinkan audiens. Melalui metode kualitatif deskriptif dengan teknik wawancara, menghasilkan bahwa proses kreatif yang dilakukan oleh Putri Manjo meliputi berbagai aspek dalam setiap proses produksi film, baik dari pra-produksi, produksi hingga pasca produksi. Selain itu, penelitian ini juga dapat berkontribusi dalam memberikan referensi pengetahuan tentang proses kreatif visualisasi penciptaan karakter tokoh utama dalam sebuah film pendek lokal di Indonesia, terutama karakter perempuan dengan beragam keunikannya.

Penguatan UMKM Disabilitas Avta Mandiri melalui Inovasi Desain Produk dan Teknologi Grafir Kayu Nandang Septian; Silvya B. Ayu Candradewi; Amar Leina Chindany; Amanda Amalia Faustine Gittawati; Raheesh Hafid Mahardika; Aditya Alwin Alwaysa; Ayunda Regina A; Jihan Khalisa Difa
Jurnal Pengabdian Seni Vol 7, No 1 (2026): MEI 2026
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jps.v7i1.19589

Pengabdian Program Inovasi Seni Nusantara (PISN) bertujuan untuk memperkuat kapasitas produksi dan kemandirian UMKM disabilitas “Avta Mandiri”. Pengabdian ditempuh melalui perkembangan integrasi antara pelatihan desain produk dan penerapan teknologi grafir kayu. Permasalahan utama dari komunitas ini meliputi keterbatasan literasi terkait inovasi desain digital, ketergantungan jasa grafir kepada pihak eksternal, dan rendahnya produksi variasi desain. Pengabdian ini menggunakan metode pendekatan partisipatif kolaboratif, yaitu melalui lima tahapan berbasis praktik lapangan mencakup sosialisasi, pelatihan desain produk secara digital, pelatihan dan praktik teknologi laser cutting dan CNC, pendampingan dan evaluasi, serta penguatan keberlanjutan produksi mandiri. Hasil menunjukkan bahwa peserta mampu memahami dasar pengetahuan desain produk dan praktiknya. Di samping itu, peserta mampu mengoperasikan mesin laser cutting dan CNC secara mandiri. Melalui program PISN, Avta Mandiri dapat menghasilkan prototipe produk grafir. Secara garis besar, pelatihan ini menunjukkan bahwa pembelajaran partisipatif kolaboratif cukup efektif dalam mentransformasikan pengetahuan yang bersifat instruksional menjadi kompetensi membangun keahlian. Proses tersebut memperkuat kapasitas pemberdayaan secara berkelanjutan. Proses integrasi antara desain dan teknologi produksi berimplikasi pada peningkatan efisiensi dan kualitas produk serta menguatkan identitas sosial dan memperluas kapabilitas ekonomi komunitas Avta Mandiri dalam industri kreatif. Program Inovasi Seni Nusantara (PISN) aims to strengthen the production capacity and independence of “Avta Mandiri”, a disability community. This program integrates several workshops, including topics in product design and wood engraving. The main problem highlights the limitations of literacy and design variation, as well as the reliance on an external engraving service. To respond, the team uses a participatory, collaborative approach with five steps: socialization, workshops on product design development and the use of cutting laser and CNC router machines, mentorship, evaluation, and sustainability planning. The results indicate an enhancement in community members' understanding of product design knowledge and their practical ability in machine operation. Through this program, the community successfully developed a prototype of the engraving product. In general, PISN benefits Avta Mandiri by developing and strengthening its skills through participatory, collaborative, and instructional knowledge transfer. Moreover, the program has supported Avta Mandiri in developing the group's capacity, particularly by enhancing product quality, production efficiency, social identity, and economic performance in the creative industry.

Penguatan UMKM Disabilitas Avta Mandiri melalui Inovasi Desain Produk dan Teknologi Grafir Kayu Nandang Septian; Silvya B. Ayu Candradewi; Amar Leina Chindany; Amanda Amalia Faustine Gittawati; Raheesh Hafid Mahardika; Aditya Alwin Alwaysa; Ayunda Regina A; Jihan Khalisa Difa
Jurnal Pengabdian Seni Vol 7, No 1 (2026): MEI 2026
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jps.v7i1.19589

Pengabdian Program Inovasi Seni Nusantara (PISN) bertujuan untuk memperkuat kapasitas produksi dan kemandirian UMKM disabilitas “Avta Mandiri”. Pengabdian ditempuh melalui perkembangan integrasi antara pelatihan desain produk dan penerapan teknologi grafir kayu. Permasalahan utama dari komunitas ini meliputi keterbatasan literasi terkait inovasi desain digital, ketergantungan jasa grafir kepada pihak eksternal, dan rendahnya produksi variasi desain. Pengabdian ini menggunakan metode pendekatan partisipatif kolaboratif, yaitu melalui lima tahapan berbasis praktik lapangan mencakup sosialisasi, pelatihan desain produk secara digital, pelatihan dan praktik teknologi laser cutting dan CNC, pendampingan dan evaluasi, serta penguatan keberlanjutan produksi mandiri. Hasil menunjukkan bahwa peserta mampu memahami dasar pengetahuan desain produk dan praktiknya. Di samping itu, peserta mampu mengoperasikan mesin laser cutting dan CNC secara mandiri. Melalui program PISN, Avta Mandiri dapat menghasilkan prototipe produk grafir. Secara garis besar, pelatihan ini menunjukkan bahwa pembelajaran partisipatif kolaboratif cukup efektif dalam mentransformasikan pengetahuan yang bersifat instruksional menjadi kompetensi membangun keahlian. Proses tersebut memperkuat kapasitas pemberdayaan secara berkelanjutan. Proses integrasi antara desain dan teknologi produksi berimplikasi pada peningkatan efisiensi dan kualitas produk serta menguatkan identitas sosial dan memperluas kapabilitas ekonomi komunitas Avta Mandiri dalam industri kreatif. Program Inovasi Seni Nusantara (PISN) aims to strengthen the production capacity and independence of “Avta Mandiri”, a disability community. This program integrates several workshops, including topics in product design and wood engraving. The main problem highlights the limitations of literacy and design variation, as well as the reliance on an external engraving service. To respond, the team uses a participatory, collaborative approach with five steps: socialization, workshops on product design development and the use of cutting laser and CNC router machines, mentorship, evaluation, and sustainability planning. The results indicate an enhancement in community members' understanding of product design knowledge and their practical ability in machine operation. Through this program, the community successfully developed a prototype of the engraving product. In general, PISN benefits Avta Mandiri by developing and strengthening its skills through participatory, collaborative, and instructional knowledge transfer. Moreover, the program has supported Avta Mandiri in developing the group's capacity, particularly by enhancing product quality, production efficiency, social identity, and economic performance in the creative industry.

Visual Pleasure New Media (Analisis Semiotika Male Gaze pada Akun Tiktok @Goodponselangels) Amanda Amalia Faustine Gittawati
Communications Vol. 5 No. 2 (2023): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.5.2.2

This study aims to analyze the forms of Male Gaze that are displayed in a series of content presented by the Tiktok account @Goodponselangels which is an alternative account from the previous account, namely @Goodponsels. This account is presented for none other than supporting promotion, by focusing on content that focuses on the popularity of the Good Ponsel team, the Good Angels. Visual Pleasure does not stop at conventional media but is also found in new media such as Tiktok which is now popular for many people. Tiktok has become a very profitable promotional alternative with various efforts, one of which is by presenting the visual enjoyment of the female body for Tiktok users. This study uses a qualitative approach with the semiotic analysis of the character Roland Barthes who examines three sign maps namely denotative, connotative and myth formed by the accounts of good angels. The results of the study show that the denotative signs generated by the tiktok account @Goodponselangels are in the form of movement, use of clothing, and audio as a map. Taking pictures and expressions that are shown while swaying in content following audio that is currently popular contains a connotative meaning that represents male gaze and makes the woman a sensual passive object that is attractive and gives visual satisfaction to the audience, thereby forming a myth that this is a which is reasonable and is a form of freedom of expression, which without realizing it is a form of threat to women.

REPRESENTASI GENDER DALAM SINEMA HYBRID (ANALISIS SEMIOTIKA LIVE ACTION ANIMATED DALAM FILM INDONESIA PASUTRI GAJE) Amanda Amalia Faustine Gittawati; Wasvita Sari; Helena Fitri Dewi
Mozaik : Journal of Art and Architecture Vol. 4 No. 1 (2026): April 2026
Publisher : Universitas Islam Zainul Hasan Genggong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55210/ehrpvg12

This study aims to analyze the use of live-action animated techniques in the film Pasutri Gaje as both a representation and a constructor of gender role constructions, as well as a semiotic device that carries layers of social and cultural meaning. The combination of live-action scenes and animation in several sequences produces various signs, such as the use of animation on the male protagonist through a red cape symbolizing heroism and masculinity, which is torn when confronting his father-in-law, who possesses higher authority, signifying the fragility of masculine power. These animated effects not only create visual humor but also open interpretive space regarding gender construction and power relations between men and women within the family. The findings reveal an ambivalent representation of gender. Masculinity in the film is portrayed as heroic, dominant, yet vulnerable, while femininity is associated with emotional and domestic spheres, although it occasionally appears as active and heroic. This dualism emphasizes the negotiation of roles between men and women within the narrative space of household life. Therefore, Pasutri Gaje is not merely presented as an entertaining popular film, but also as a cultural reflection that reveals the persistence of patriarchal values while simultaneously opening possibilities for the reconstruction of gender roles in social life.

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