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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Unram Journal of Community Service (UJCS)
Ramli, Rusdi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Improvement of Vocational Skills of SMK Muhammadiyah Rappang Students Through an Entrepreneurship-Based Training Program in Pancarijang District, Sidenreng Rappang Regency Sam Hermansyah; Syamsu T; Syamsunir; Winda Pratiwi, Khaeruninisa; Hamka, Nurhikmah; Ramli, Rusdi
Unram Journal of Community Service Vol. 6 No. 2 (2025): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i2.987

Abstract

This study aims to improve students' entrepreneurial skills at SMK Muhammadiyah Rappang through an entrepreneurship-based training program in Pancarijang District, Sidenreng Rappang Regency. Amid the challenges of globalization and technological advancements, SMK Muhammadiyah Rappang faces mismatched competencies between what is taught and the job market's needs. Many students come from economically disadvantaged backgrounds and have limited access to relevant entrepreneurial training. This training program is designed to address challenges in production and marketing by providing the necessary skills to create quality products and market them using digital technology. The methods used in this research include initial needs assessment, product innovation training, and digital marketing and branding training. The program also provides guidance on implementing the marketing and production strategies taught. The results of this training show improved students' skills in product innovation, more efficient production management, and the ability to market products online through social media and e-commerce platforms. The discussion highlights that, although challenges in production and marketing still exist, the use of appropriate technology and an understanding of digital marketing can enhance the competitiveness of local products. This program provides students with entrepreneurial skills and empowers the local community to become independent and innovative entrepreneurs. The success of this program is expected to create new job opportunities and strengthen the local economy in Sidenreng Rappang Regency.
Improvement of Vocational Skills of SMK Muhammadiyah Rappang Students Through an Entrepreneurship-Based Training Program in Pancarijang District, Sidenreng Rappang Regency Sam Hermansyah; Syamsu T; Syamsunir; Winda Pratiwi, Khaeruninisa; Hamka, Nurhikmah; Ramli, Rusdi
Unram Journal of Community Service Vol. 6 No. 2 (2025): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i2.987

Abstract

This study aims to improve students' entrepreneurial skills at SMK Muhammadiyah Rappang through an entrepreneurship-based training program in Pancarijang District, Sidenreng Rappang Regency. Amid the challenges of globalization and technological advancements, SMK Muhammadiyah Rappang faces mismatched competencies between what is taught and the job market's needs. Many students come from economically disadvantaged backgrounds and have limited access to relevant entrepreneurial training. This training program is designed to address challenges in production and marketing by providing the necessary skills to create quality products and market them using digital technology. The methods used in this research include initial needs assessment, product innovation training, and digital marketing and branding training. The program also provides guidance on implementing the marketing and production strategies taught. The results of this training show improved students' skills in product innovation, more efficient production management, and the ability to market products online through social media and e-commerce platforms. The discussion highlights that, although challenges in production and marketing still exist, the use of appropriate technology and an understanding of digital marketing can enhance the competitiveness of local products. This program provides students with entrepreneurial skills and empowers the local community to become independent and innovative entrepreneurs. The success of this program is expected to create new job opportunities and strengthen the local economy in Sidenreng Rappang Regency.
PENINGKATAN KETERAMPILAN SISWA SMK MUHAMMADIYAH RAPPANG MELALUI PROGRAM PELATIHAN BERBASIS KEWIRAUSAHAAN DI KECAMATAN PANCARIJANG, KABUPATEN SIDENRENG RAPPANG Hermansyah, Sam; T, Syamsu; Syamsunir, Syamsunir; Pratiwi, Khaeruninisa Winda; Hamka, Nurhikmah; Ramli, Rusdi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.44550

Abstract

Penelitian ini bertujuan untuk meningkatkan keterampilan kewirausahaan siswa SMK Muhammadiyah Rappang melalui program pelatihan berbasis kewirausahaan di Kecamatan Pancarijang, Kabupaten Sidenreng Rappang. Di tengah tantangan globalisasi dan kemajuan teknologi, SMK Muhammadiyah Rappang menghadapi masalah ketidaksesuaian antara kompetensi yang diajarkan dan kebutuhan pasar kerja. Selain itu, banyak siswa berasal dari latar belakang ekonomi yang kurang mampu dan memiliki keterbatasan akses terhadap pelatihan kewirausahaan yang relevan. Program pelatihan ini dirancang untuk mengatasi masalah di bidang produksi dan pemasaran, dengan memberikan keterampilan yang dibutuhkan untuk menciptakan produk berkualitas dan memasarkan produk menggunakan teknologi digital.Metode yang digunakan dalam penelitian ini melibatkan asesmen kebutuhan awal, pelatihan inovasi produk, serta pelatihan pemasaran digital dan branding. Program ini juga mencakup pendampingan dalam implementasi strategi pemasaran dan produksi yang telah diajarkan. Hasil dari pelatihan ini menunjukkan adanya peningkatan keterampilan siswa dalam hal inovasi produk, pengelolaan produksi yang lebih efisien, serta kemampuan pemasaran produk secara online melalui media sosial dan platform e-commerce.Pembahasan menunjukkan bahwa meskipun tantangan dalam produksi dan pemasaran masih ada, penggunaan teknologi tepat guna dan pemahaman tentang pemasaran digital dapat meningkatkan daya saing produk lokal. Program ini tidak hanya memberikan keterampilan kewirausahaan kepada siswa, tetapi juga memberdayakan masyarakat sekitar untuk menjadi wirausahawan yang mandiri dan inovatif. Keberhasilan program ini diharapkan dapat menciptakan lapangan kerja baru dan memperkuat perekonomian lokal di Kabupaten Sidenreng Rappang.
Co-Authors Hamka, Nurhikmah Pratiwi, Khaeruninisa Winda Sam Hermansyah Syamsu T Syamsunir Syamsunir, Syamsunir T, Syamsu Winda Pratiwi, Khaeruninisa