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All Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Anggi Safitri Lubis
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS HUBUNGAN GENDER TERHADAP PREFERENSI E-COMMERCE DAN PEMBELIAN KONVENSIONAL DI KALANGAN MAHASISWA FEBI UINSU Nabila Keysha Mutmainah; Dwi Septianingrum; Nurul Hidayah; Anggi Safitri Lubis; Siti Suaibah Nasution
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i2.4950

Abstract

The shift in digital technology has changed the behavior of consumers, including college students, in choosing purchasing channels that suit their needs and convenience. This study aims to analyze the relationship between gender and student purchasing preferences, both through E-commerce and conventional purchases. The sample of this study is 40 students of the Faculty of Islamic Economics and Business UINSU. The method used is the Chi-Square test with a quantitative approach. The results of the study showed that gender did not have a significant influence on students' spending preferences. Despite the difference in the number of male and female respondents who choose between conventional or e-commerce purchases, the Chi-Square test results with a significance value of 0.944 show no significant relationship between gender and shopping preferences. Thus, students' purchasing decisions are more of an individual choice, not influenced by gender.
Analisis Data Pengeluaran Mahasiswa di Uinsu untuk Meningkatkan Perencanaan Keuangan Anggi Safitri Lubis; Fawwaz Akif Prayoga; Nurbaiti Nurbaiti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1856

Abstract

This study aims to analyze the spending patterns of students at the Faculty of Islamic Economics and Business (FEBI), State Islamic University of North Sumatra (UINSU), and to examine the implementation of personal financial planning in their daily lives. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews with 40 students from various departments and semesters, selected purposively. The findings indicate that most students have high expenditures on consumption needs such as food and internet access, as well as lifestyle expenses like online shopping and entertainment. The majority do not regularly prepare a financial budget, rarely record their expenses, and exhibit impulsive spending behavior influenced by social pressure and digital media. Although students possess theoretical knowledge of Islamic economic values, their practical application in financial management remains limited. This study recommends the need for more practical, Islam-based financial literacy programs within the FEBI UINSU environment. Financial training and mentoring programs are considered essential to enhance students' financial awareness and independence.
Co-Authors Dwi Septianingrum Fawwaz Akif Prayoga Nabila Keysha Mutmainah Nurbaiti Nurbaiti Nurul Hidayah Siti Suaibah Nasution