Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Nabila Keysha Mutmainah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALISIS HUBUNGAN GENDER TERHADAP PREFERENSI E-COMMERCE DAN PEMBELIAN KONVENSIONAL DI KALANGAN MAHASISWA FEBI UINSU Nabila Keysha Mutmainah; Dwi Septianingrum; Nurul Hidayah; Anggi Safitri Lubis; Siti Suaibah Nasution
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i2.4950

Abstract

The shift in digital technology has changed the behavior of consumers, including college students, in choosing purchasing channels that suit their needs and convenience. This study aims to analyze the relationship between gender and student purchasing preferences, both through E-commerce and conventional purchases. The sample of this study is 40 students of the Faculty of Islamic Economics and Business UINSU. The method used is the Chi-Square test with a quantitative approach. The results of the study showed that gender did not have a significant influence on students' spending preferences. Despite the difference in the number of male and female respondents who choose between conventional or e-commerce purchases, the Chi-Square test results with a significance value of 0.944 show no significant relationship between gender and shopping preferences. Thus, students' purchasing decisions are more of an individual choice, not influenced by gender.
Pengaruh Kesesuaian Kualitas Produk Terhadap Kepuasan Konsumen Skincare Dengan Iklan Influencer Tasya Farasya Nabila Keysha Mutmainah; Dwi Septianingrum; Laila Fitria; Fawwaz Akif Prayoga; Arsyadona Arsyadona
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i2.5063

Abstract

This study was conducted to understand the relationship between the suitability of product quality and influencer advertising by Tasya Farasya on consumer satisfaction with skincare products. A quantitative approach was used, employing the Chi-Square test method to examine the significance of the relationship between two categorical variables: product quality suitability (suitable or not suitable) and consumer satisfaction (satisfied or not satisfied). The primary data was obtained through a survey distributed to 30 consumers of skincare products who follow influencer Tasya Farasya on social media. The analysis results show a strong correlation between product quality suitability and the level of consumer satisfaction. When the product quality meets expectations, consumers tend to experience higher satisfaction. The Chi-Square test resulted in a significance value of 0.004, which is lower than 0.05, indicating a significant effect. Both variables show a notable relationship. From the analysis, it can be concluded that the quality of products promoted by influencers plays an important role in shaping consumer perception, and consumer satisfaction is influenced by the quality of the skincare products they use.
PENGARUH AL-SYATIBI TERHADAP EKONOMI ISLAM KONTEMPORER Nabila Keysha Mutmainah; Cynthia Ananda Br Tarigan; Nurul Hidayah; Fahrinsal Sitorus; Fitri Hayati
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i2.5140

Abstract

This study aims to examine the relevance of Imam Abu Ishaq al-Syatibi's thoughts on Maqasid al-Syari'ah in the development of contemporary Islamic economics. Al-Syatibi divides Maqasid al-Syari'ah into three levels: dharuriyyat (basic needs), hajiyyat (additional needs), and tahsiniyyat (complementary needs), which encompass the five fundamental elements of human life: religion, life, intellect, lineage, and wealth. This study employs a qualitative approach using literature review methods to explore the influence of al-Syatibi's thought on economic policies, Islamic financial products, and the formulation of socially just policies. The research findings indicate that the application of Maqasid al-Syari'ah principles can enhance the well-being of the community through fair wealth distribution, productive zakat management, and the development of the Islamic financial sector. Al-Syatibi's thought is also relevant in formulating fiscal policies focused on social justice and poverty alleviation, as well as in addressing global economic challenges such as social inequality and environmental degradation.
Co-Authors Anggi Safitri Lubis Arsyadona Arsyadona Cynthia Ananda Br Tarigan Dwi Septianingrum Fahrinsal Sitorus Fawwaz Akif Prayoga Fitri Hayati Laila Fitria Nurul Hidayah Siti Suaibah Nasution