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All Journal Besaung : Jurnal Seni Desain dan Budaya Judikatif: Jurnal Desain Komunikasi Kreatif
Aji Windu Viatra
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Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Industrial & Manufacturing Engineering Social Sciences

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Keberagaman Fungsi Dan Makna Nilai Estetika Dalam Rangkaian Kerajinan Sulam Di Kampung Sunan Palembang Aji Windu Viatra; Verano, Dwi Asa Verano; Pandu Risky Pratama
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 2 (2025): Besaung: April-July
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i2.5762

Abstract

Thread embroidery is one of the techniques for decorating fabrics using gold thread with motifs adapted to the local area, such as in Kampung Sunan Palembang. The art of embroidery crafts in Kampung Sunan Palembang shows that this embroidery is not just a textile artwork, but a cultural heritage rich in meaning and function. Embroidered decorative products function as decoration, one of which is on traditional wedding clothes, household furniture decorations, and wall decorations. The purpose of the study is to describe the variety of embroidery motif decorations, meaning values, and aesthetic functions in the results of Kampung Sunan embroidery products. This research method uses a qualitative descriptive approach. Data were collected through observation, interviews, and documentation. The results of this study found a variety of embroidery motifs, namely tendrils, boards, slanted fans, straight fans, nutmeg seeds, centipede nails, five-finger boards, flowers, and birds, meaningful values that describe social relations reflecting local identity, markers of customs as status symbols, media for inheriting women's values, and tools for uniting communities through collective practices and hereditary traditions. The function is a relationship between the work and the use of objects that are designed effectively, by criteria set based on their usefulness and efficiency, both in terms of appearance and market needs and as a creative result that can be used practically in everyday life. This research is expected to be able to provide a significant contribution in understanding the various functions and meanings of aesthetic values in embroidered cloth products in Kampung Sulaman Angkinan Palembang, and become a reference for further studies related to traditional crafts in Indonesia, especially craft arts in South Sumatra.
Design of a Campaign for the Use of Public Facilities Related to Pedestrian Safety in Palembang City M Septian Adi Kuncoro; Aji Windu Viatra; Heri Iswandi
Judikatif: Jurnal Desain Komunikasi Kreatif Vol. 7 No. 1 (2025): Vol. 7 (2025) No. 1
Publisher : fakultas Desain Koomunikasi visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/judikatif.v7i1.211

Abstract

Pedestrian safety in urban areas is a critical issue that is often overlooked, especially in large cities like Palembang. Although the city has provided various public facilities such as sidewalks, crosswalks, and pedestrian bridges, the reality is that many accidents still occur. This is due to a lack of public awareness in utilizing these facilities. This design aims to explore the relationship between the availability of public facilities and pedestrian behavior and its impact on their safety. Based on observations conducted, it was found that many pedestrians face various obstacles in using the existing facilities, such as a lack of knowledge or bad habits that lead them to ignore the available facilities. As a result, most pedestrians experience or nearly experience accidents while in pedestrian areas. To address this issue, a social campaign was designed to educate the public on the importance of using public facilities. This campaign is designed using the Design Thinking method, which focuses on a deep understanding of the target audience and data analysis through the 5W + 1H method. With this approach, the campaign is expected to have a significant positive impact on increasing public awareness, thereby ensuring better pedestrian safety in large cities like Palembang. 
Intepretasi Simbolisme Visual Nuansa Black Pink dan pada Kampanye Fitrianti-Nandriani Yulius, Yosef; Mukhsin Patriansah; Aji Windu Viatra; Muhammad Rivan Hakim; Noor Faiza Febrianti
Judikatif: Jurnal Desain Komunikasi Kreatif Vol. 6 No. 2 (2024): Vol. 6 (2024) No. 2
Publisher : fakultas Desain Koomunikasi visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/judikatif.v6i2.224

Abstract

Penelitian ini menganalisis interpretasi simbolisme visual dalam kampanye politik Fitrianti-Nandriani yang menggunakan nuansa warna hitam dan pink, terinspirasi dari estetika budaya pop K-pop, khususnya grup musik Black Pink. Studi ini mengkaji persepsi audiens terhadap simbolisme warna dalam konteks politik lokal di Palembang, serta bagaimana elemen visual ini memengaruhi citra kandidat di mata pemilih, terutama generasi muda. Penelitian menggunakan metode deskriptif kualitatif dengan pendekatan hermeneutik Gadamer, yang melibatkan konsep-konsep seperti prasangka, lingkaran hermeneutik, dan kesatuan perspektif (fusion of horizons). Fokus utama adalah memahami bagaimana audiens menginterpretasikan warna-warna ini dalam ranah politik, menghubungkannya dengan nilai-nilai modernitas dan pemberdayaan yang umumnya dikaitkan dengan budaya K-pop. Hasil penelitian menunjukkan bahwa penggunaan warna hitam dan pink tidak hanya berfungsi sebagai estetika, tetapi juga berperan sebagai simbol budaya yang menghubungkan nilai-nilai global dengan kepentingan lokal. Warna hitam mencerminkan kekuatan dan kepercayaan diri, sementara warna pink memberikan kesan segar dan modern yang sesuai dengan selera pemilih muda. Kombinasi warna ini memperkuat citra kandidat sebagai sosok progresif dan inovatif, sehingga meningkatkan daya tariknya di kalangan audiens muda. Pendekatan hermeneutik Gadamer membantu mengungkap keterkaitan emosional antara elemen visual dalam kampanye politik ini dengan persepsi audiens, serta bagaimana elemen-elemen tersebut berperan dalam membentuk pemahaman politik lokal. Identitas visual dengan elemen Black Pink memberikan nuansa kontemporer yang signifikan dalam membentuk koneksi emosional antara kandidat dan pemilih dalam konteks budaya pop yang semakin populer.
Strategi Media Promosi Objek Wisata Warung Apung Palembang Untuk Meningkatkan Minat Wisatawan Theodora, Chelsea; Patriansah, Mukhsin; Aji Windu Viatra
Besaung : Jurnal Seni Desain dan Budaya Vol. 11 No. 1 (2026): Besaung: Desember 2025-Maret 2026
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v11i1.7015

Abstract

Floating food stalls in Palembang represent a unique culinary tourism potential, blending the scenic beauty of the Musi River with the authentic flavors of traditional cuisine. This research is driven by the urgent need to address various challenges faced by these establishments, particularly regarding environmental cleanliness, inadequate infrastructure, and an unappealing visual image that has led to a decline in tourist interest and public trust. This study aims to create a visual identity and promotional media to enhance a positive image while strengthening local cultural values through a Visual Communication Design approach. The problem-solving plan involves integrating Palembang’s distinctive visual elements, such as Songket motifs, Musi River color palettes, and stilt house ornaments, into a comprehensive design system. The methodology employed is a qualitative descriptive approach, including field observations, in-depth interviews, and visual analysis to ensure authentic design solutions. The results indicate that a structured visual identity effectively repositions floating food stalls as modern culinary icons while preserving local wisdom. Furthermore, the implementation of tangible, non-digital media that is both educational and functional provides a new experience for visitors. In conclusion, this design serves not only as a marketing tool but also contributes significantly to building collective public awareness regarding the importance of maintaining cleanliness and the sustainability of river-based culinary tourism in Palembang for a better tourism future
Co-Authors Heri Iswandi M Septian Adi Kuncoro Muhammad Rivan Hakim Mukhsin Patriansah Noor Faiza Febrianti Pandu Risky Pratama Patriansah, Mukhsin Theodora, Chelsea Verano, Dwi Asa Verano Yulius, Yosef