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All Journal Journal of Business Economics and Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Farhan Gani
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Economics, Econometrics & Finance Other

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Penerapan Budaya Perusahaan Selama Pandemi COVID-19 The Implementation of Corporate Culture During the COVID-19 Pandemic Muhammad Athilla Ghifary; Farhan Gani; Mohamad Zein Saleh
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The COVID-19 pandemic has brought significant changes to various aspects of life, including the workplace environment and the implementation of corporate culture. The main issue examined in this study is how companies are able to maintain and adapt their organizational culture amidst a global crisis marked by uncertainty. This research aims to describe the implementation of corporate culture during the pandemic, identify the adaptation strategies employed, and analyze their impact on employee performance and engagement. The method used involves literature review and analysis of findings from previous studies, both from global and local (Indonesian) contexts. The results indicate that companies implementing strategies such as digitalized communication, empathetic leadership, and the reinforcement of core values virtually were able to maintain their organizational culture effectively. These efforts had a positive impact on employee morale, emotional engagement, and the stability of organizational performance despite the crisis situation.
Manajemen Perubahan dalam Transformasi Strategi Digital Marketing Scarlett Whitening Adistria Putri; Guntur Haludin; Farhan Gani; Yusuf Azka Juninanto; Muhammad Nafis Ilyasa; Romadhona Nurjanah
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 5 No. 2 (2025): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v5i2.3714

Abstract

Transformasi digital dalam industri kecantikan menuntut organisasi untuk memiliki kemampuan adaptif dalam merespons perubahan perilaku konsumen dan dinamika persaingan pasar. Penelitian ini bertujuan untuk menganalisis peran Dynamic Capabilities, Change Readiness, dan Organizational agility dalam mendukung transformasi strategi digital marketing Scarlett Whitening. Metode penelitian menggunakan pendekatan deskriptif kualitatif melalui studi pustaka dan observasi digital pada aktivitas pemasaran Scarlett di berbagai platform media sosial. Hasil penelitian menunjukkan bahwa Scarlett menerapkan Dynamic Capabilities melalui proses sense–seize–transform, yang terlihat dari peralihan strategi pemasaran berbasis selebritas menjadi pendekatan berbasis komunitas dan personalisasi data. Tingkat kesiapan perubahan organisasi (Change Readiness) mendukung penerimaan strategi baru melalui kesadaran perubahan, pembekalan kompetensi, dan dukungan pimpinan. Selain itu, Organizational agility mempercepat adaptasi strategi melalui respons cepat terhadap tren digital, kolaborasi lintas divisi, dan pengambilan keputusan berbasis data. Dengan demikian, keberhasilan transformasi digital Scarlett merupakan hasil integrasi kapabilitas adaptif, kesiapan internal, dan kelincahan organisasi dalam merespons perubahan pasar.
Co-Authors Adistria Putri Guntur Haludin Mohamad Zein Saleh Muhammad Athilla Ghifary Muhammad Nafis Ilyasa Romadhona Nurjanah Yusuf Azka Juninanto