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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian AGRIMOR Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Pertanian Agros Paspalum: Jurnal Ilmiah Pertanian Jurnal Hexagro Musamus Journal of Agribusiness Agriecobis : Journal of Agricultural Socioeconomics and Business Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Agribios Agroteksos Agripreneur : Jurnal Pertanian Agribisnis Agribusiness Journal
Nubatonis, Agustinus
Program Studi Agribisnis Fakultas Pertanian Universitas Timor
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Materials Science & Nanotechnology Nursing Social Sciences

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Journal : Agripreneur : Jurnal Pertanian Agribisnis

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ANALISIS PEMASARAN KOPI BUBUK DI DESA LAKMARAS KECAMATAN LAMAKNEN SELATAN KABUPATEN BELU Mali, Maria Ernita Lawa; Nubatonis, Agustinus; Metboki, Bernadina; Taena, Werenfridus
Agripreneur : Jurnal Pertanian Agribisnis Vol. 14 No. 1 (2025): June: Ilmu Pertanian dan Bidang Terkait
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/agripreneur.v14i1.6313

Abstract

This study aims to analyze marketing channels, marketing functions, marketing margins, and marketing profits of ground coffee in Lakmaras Village, Lamaknen Selatan District, Belu Regency. The method used in this study is a descriptive method with a quantitative and qualitative approach. Data were obtained through interviews, observations, and questionnaires with coffee farmers and business actors in the village.  The results of the study indicate that there are three main marketing channels for ground coffee in Lakmaras Village, namely (1) farmers–Bumdes–consumers, (2) Bumdes–contractors–consumers, and (3) Bumdes–contractors–retailers–consumers. Marketing functions include exchange, physical, and provision of facilities involving various marketing institutions in the ground coffee distribution chain. The highest marketing margin occurs in longer marketing channels, while the lowest marketing margin occurs in direct channels from farmers to consumers through Bumdes.  This study also found that marketing efficiency can be increased by shortening the distribution chain and strengthening the role of Bumdes in marketing ground coffee. With marketing optimization, it is expected that coffee farmers in Lakmaras Village can gain greater profits and increase the competitiveness of local ground coffee products.
Co-Authors Agustinus Agung Dethan Alfred Nubatonis Anna Cisca Da Costa Anselma Santi Ceunfin Bernadina Metboki, Bernadina Boanerges Putra Sipayung Bria, Maria Rossita Dance M. Selan Dorthea Abuk Kehik Dudi Septiadi Egidius Sanit Elisabeth Ananda Putri Alupan Ermelinda L. Nahak Fransiskus Salem Frederikus Naimena Funan, Anselma Ose I Komang Adi Wirawan Kanisius Kolo Kanisius Siki Kune, Simon Juan Leto, Grasela Ona Mau Lisnahan, Charles V. Magdalena De Araujo Mali, Maria Ernita Lawa Maria Sarice Nahak Marsianus Falo Martha Sandrina Foeh Maulana, Achmad Subchiandi Nalle, Mardit N. Paebesi, Anselina Dasilva Painenon, Cindylusi N. A. Petrus Suse Kobesi PVMambru, Yohanis Rada, Adrianus Sipayung, Boanerges Putra Umbu Joka Werenfridus Taena Wilfridus Sasi Yasinhta Bete Yohana Albertin Pay Yohanes Pebrian Vianney Mambur Yohanes Pebrian Vianney Mambur Yoseph Daniel Jemai Yumina Naat