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PERUMUSAN STRATEGI PEMASARAN WEDANG SECANG INSTAN “MAGNOER” DENGAN PENDEKATAN SOAR Rahmah, Rasya Aulia; A'yuni, Nur Rohmah Lufti; Nalinda, Rika
Agripreneur : Jurnal Pertanian Agribisnis Vol. 14 No. 1 (2025): June: Ilmu Pertanian dan Bidang Terkait
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/agripreneur.v14i1.6437

Abstract

This study aims to formulate a marketing strategy for the product "Magnoer" Instant Secang Herbal Drink produced by Taruna Agro Nusantara MSME using the SOAR (Strengths, Opportunities, Aspirations, and Results) analysis method. The SOAR approach was selected for its emphasis on leveraging internal strengths and external opportunities to achieve strategic growth and business aspirations. Data were collected through interviews, focus group discussions (FGD), and questionnaires involving 100 respondents, determined using the Lemeshow formula. The findings revealed key internal strengths such as high-quality raw materials, PIRT certification, and affordable pricing. External opportunities included the growing trend of a healthy lifestyle and the strategic location of Yogyakarta as a tourist destination. The resulting strategies include building strong product branding, developing innovative products, expanding distribution channels, and utilizing digital marketing. The IE matrix analysis placed the company in quadrant I, indicating a need for a “grow and build” strategy. By implementing the SOAR-based strategy, the MSME is expected to enhance competitiveness and sustainably expand its market.
Penguatan Pengetahuan Lansia tentang Strategi Pencegahan Hipertensi Sebelum dan Sesudah Diagnosis melalui Edukasi Kesehatan Handayani, Putri; Nursanah, Nursanah; Seprianto, Seprianto; Surgasari, Tania; Zhafira, Alipya; Dewi, Lisa Rahma; Rahmah, Rasya Aulia
Malahayati Nursing Journal Vol 7, No 8 (2025): Volume 7 Nomor 8 (2025)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mnj.v7i8.21410

Abstract

ABSTRACT Hypertension is one of the most common non-communicable diseases affecting the elderly, particularly in developing countries such as Indonesia. This condition often goes unnoticed due to its asymptomatic nature in the early stages, yet it can lead to serious complications if not properly managed. The purpose of this community service activity was to improve the knowledge of elderly individuals regarding the prevention of hypertension, both before and after medical diagnosis. The method involved health assessments, health education sessions, distribution of informative leaflets, and guided hypertension exercise sessions as a form of simple physical activity. Based on the results of the pre-test, it was found that 46.9% of participants had a good understanding of hypertension prevention. After the intervention, this figure increased to 76.25%, indicating a 29.35% improvement in knowledge. These findings suggest that direct community-based education is effective in enhancing awareness and understanding of hypertension prevention and management among the elderly. This initiative is expected to promote healthier behaviors and help prevent complications related to hypertension within the community. Keywords: Elderly Hypertension, Health Education, Primary and Secondary Prevention.  ABSTRAK Hipertensi merupakan salah satu penyakit tidak menular yang banyak dialami oleh kelompok lanjut usia, terutama di negara berkembang seperti Indonesia. Masalah hipertensi seringkali tidak disadari karena minimnya gejala awal, namun dapat menimbulkan komplikasi serius apabila tidak ditangani dengan tepat. Tujuan dari kegiatan pengabdian masyarakat ini adalah untuk meningkatkan pengetahuan lansia mengenai upaya pencegahan hipertensi, baik sebelum maupun setelah diagnosis. Metode kegiatan dilakukan melalui pemeriksaan kesehatan, edukasi kesehatan, pembagian leaflet, serta senam hipertensi sebagai bentuk aktivitas fisik sederhana. Berdasarkan hasil pre-test diketahui bahwa tingkat pengetahuan lansia tentang pencegahan hipertensi sebesar 46,9%, dan meningkat menjadi 76,25% setelah intervensi edukasi. Terjadi peningkatan pengetahuan sebesar 29,35% setelah kegiatan dilakukan. Hasil ini menunjukkan bahwa edukasi kesehatan secara langsung cukup efektif dalam meningkatkan pemahaman lansia mengenai pencegahan dan pengelolaan hipertensi. Diharapkan kegiatan ini dapat menjadi langkah awal dalam membentuk perilaku hidup sehat dan mencegah komplikasi hipertensi pada lansia di lingkungan masyarakat. Kata Kunci: Hipertensi Lansia, Edukasi Kesehatan, Pencegahan Primer, Pencegahan Sekunder