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All Journal JURNAL PENDIDIKAN TAMBUSAI Research Horizon
Muftiha, Keisa Adisti
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Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of Management and Industry 5.0 Technology on Generation Z Productivity in Medan City Safira, Alya Diva; Rizky, M. Chaerul; Muftiha, Keisa Adisti; Tambunan, Lufthi Nanda Syahputra; Safina, Putri
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.612

Abstract

The rapid digital transformation ushered in by Industry 5.0 has redefined human-technology interactions, emphasizing collaboration between artificial intelligence and human capabilities, particularly among Generation Z, who are digital natives with advanced technological proficiency and expectations for personalized services. This study aims to examine the influence of digital-based management and Industry 5.0 technology on the characteristics and productivity of Generation Z in Medan, a key economic hub in North Sumatra. A quantitative approach was employed, involving questionnaires distributed to 44 respondents aged 18–24 years, with data analyzed through Pearson correlation, reliability testing, coefficient of determination, and hypothesis testing. The findings reveal that Industry 5.0 technology exerts a dominant influence on Generation Z, with a strong correlation of 0.775 and a high significance level, while management also has a significant positive effect, with a correlation of 0.622. Approximately 63.5% of the variation in Generation Z’s characteristics is explained by these variables. The study concludes that integrating adaptive management with Industry 5.0 technologies is essential to optimize Generation Z’s potential, enabling organizations to foster innovation and productivity in a digital era.
Strategi Manajemen Talenta di Era Digital Muftiha, Keisa Adisti; Oktavia, Suci; Safira, Alya Diva; Ramadiah, Aisyah; Putri, Artika; Syahputra, Luthfi Nanda; Yanti, Eli Delvi
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Studi ini bertujuan untuk merumuskan strategi efektif dalam manajemen talenta untuk menghadapi tantangan dan memanfaatkan peluang di era digital. Metode penelitian melibatkan tinjauan literatur yang mendalam untuk mengidentifikasi tren terkini dalam manajemen sumber daya manusia dan teknologi yang relevan. Hasil pembahasan menunjukkan bahwa pentingnya peningkatan hard skills dan soft skills, penguasaan bahasa asing, serta pelatihan praktis di dalam dan di luar lingkungan kerja untuk mempersiapkan karyawan menghadapi perubahan yang cepat. Kesimpulannya, implementasi strategi ini memberikan fondasi yang kuat bagi organisasi dalam mempertahankan daya saingnya dan memaksimalkan potensi karyawan di era digital yang dinamis ini.
Co-Authors M. Chaerul Rizky Putri, Artika Ramadiah, Aisyah Safina, Putri Safira, Alya Diva Suci Oktavia, Suci Syahputra, Luthfi Nanda Tambunan, Lufthi Nanda Syahputra Yanti, Eli Delvi