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All Journal Catharsis Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Kemal Budi Mulyono
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Arts Economics, Econometrics & Finance

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Ethno-Eco-Design for ‘Literapreneurship’ in Screen Printing in Semarang Eko Sugiarto; Kemal Budi Mulyono; Bangkit Sanjaya; Muh Fakhrihun Naam; Retnoningrum Hidayah; Arif Fiyanto
Catharsis Vol. 14 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/catharsis.v14i1.26421

Abstract

This study explores the concept of Ethno-Eco-Design as a strategic approach to empower literapreneur start-ups in the screen printing and apparel industry in Semarang. Based on preliminary surveys and related studies, these start-ups face two major challenges in 21st-century entrepreneurship: low ecological awareness in their production and business practices, and limited market segmentation, particularly in reaching millennial consumers. Using a participatory action research method, this study examines how the integration of local cultural elements (ethno-design) with environmentally friendly design practices (eco-design) can enhance the sustainability and market relevance of these start-ups. As a result, a design framework was developed that not only supports green entrepreneurship (ecopreneurship) but also expands the literacy and creative capacity of young business actors in a competitive and environmentally conscious market.
Pengaruh Kualitas Produk, Harga, Promosi Dan Lokasi Terhadap Minat Beli Kopi Lawoek Temanggung Fika Fitria Adhistiani; Kemal Budi Mulyono
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.6495

Abstract

This study aims to determine the effect of product quality, price, promotion, and location on consumer purchasing interest. The location used in this study is Kopi Lawoek Temanggung, located on the 2nd floor of Temanggung Indah Shop House, Jl. Kepatihan Tim., Alun-alun, Kec. Temanggung, Kabupaten Temanggung, Central Java 56212. The population in this study is Kopi Lawoek Temanggung consumers. The sampling technique used is Non-Probability Sampling, specifically Purposive Sampling. The sample size was determined using the Lemeshow formula, and this study used 100 samples. Data collection was conducted using the Likert scale. This study employed validity and reliability tests to ensure the validity of the data. This study used descriptive statistical analysis to describe data grouping and multiple regression analysis to determine the influence of each variable. The analysis tool used in this study was IBM Statistical Package for the Social Sciences (SPSS) version 25. The results of this study indicate that there is a partial and simultaneous influence of product quality, price, promotion, and location on the purchasing interest of consumers of Kopi Lawoek Temanggung. Based on the R-squared test, there are 6.2% other factors outside the scope of this study that influence consumer purchase interest. Therefore, to further refine and provide a more specific understanding, future research is encouraged to include moderating variables or intervening variables such as service quality, facilities, and brand trust. Keywords: Product Quality; Price; Promotion; Location; Purchase Interest
Co-Authors Arif Fiyanto Bangkit Sanjaya Eko Sugiarto Fika Fitria Adhistiani Muh Fakhrihun Naam Retnoningrum Hidayah