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All Journal Panggung Kebaikan : Jurnal Pengabdian Sosial Ekopedia: Jurnal Ilmiah Ekonomi
Juhal Hidayat
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

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Pengaruh Green Product dan Green Price terhadap Keputusan Pembelian pada Product Glad 2 Glow di Kota Bima Muhammad Prayoga; Devi Dwi Anggraini; Arni Ramdaniati; Sahrul Akbar; Juhal Hidayat; Sri Ernawati
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mzc4gk07

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Green Product dan Green Price terhadap Keputusan Pembelian Product Glad 2 Glow di kota Bima. Latar belakang penelitian ini didasari oleh meningkatnya kesadaran konsumen terhadap isu lingkungan yang mendorong preferensi terhadap produk ramah lingkungan, khususnya pada sektor kosmetik. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan Teknik purposive sampling terhadap 50 responden yang merupakan konsumen Glad 2 Glow. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda. Hasil analisis menunjukan bahwa Green Product berpengaruh positif dan signifikan terhadap Keputusan Pembelian, sedangkan Green Price berpengaruh signifikan terhadap Keputusan Pembelian. Temuan ini memberikan implikasi penting bagi pelaku usaha lokal untuk terus meningkatkan kualitas produk ramah lingkungan serta menyesuaikan strategi harga agar tetap kompetitif dan mencerminkan nilai keberlanjutan.
Membangun Kemandirian Ekonomi Lokal melalui Semangat Koperasi Merah Putih di Kelurahan Karijawa Dompu Nafisah Nurulrahmatiah; Ita Purnama; Nur Khusnul Hamidah; Putri Nabilah; Juhal Hidayat
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 4 (2025): November: Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i4.2470

Abstract

This community service activity aims to provide outreach to the Merah Putih Cooperative and prepare simple financial reports in Karijawa Village, Dompu Regency. This program stems from several key issues, such as limited access to capital, low cooperative literacy, and the lack of institutional economic governance at the village level as an effort to strengthen the local economy sustainably. Through a participatory, collaborative, and educational approach by the STIE Bima Impact Community Service Team in Karijawa Village, Dompu Regency, social identification and outreach were carried out in accordance with Law No. 25 of 1992. The outreach was carried out through face-to-face meetings and group discussions regarding the urgency of the Merah Putih Cooperative. This community service activity demonstrated an increase in community understanding of cooperatives as an instrument of sustainable local economic independence, as well as encouraging academic-community collaboration in the development of cooperatives and economic nationalism. This cooperative is expected to have a significant contribution in improving the sustainable economic welfare of the community.
Co-Authors Arni Ramdaniati Devi Dwi Anggraini Ita Purnama Muhammad Prayoga Nafisah Nurulrahmatiah Nur Khusnul Hamidah Putri Nabilah Sahrul Akbar Sri Ernawati