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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Media Akademik (JMA) Jejak digital: Jurnal Ilmiah Multidisiplin
Putri Fatimah Azzahra
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Nonverbal Idiomatic Expressions and Metaphorical Behaviour in Pixar’s Animated Short Film “For the Birds” Putri Fatimah Azzahra; Otong Setiawan Djuharie
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/08e6ep74

Abstract

This study examines how Pixar’s animated short film For the Birds employs metaphorical behaviour and nonverbal idioms. Despite lacking spoken speech, the movie uses human emotions, physical gestures, and symbolic sequences to convey a story full of humour and social commentary. In the film, many little birds make fun of a bigger, clumsier-looking bird, only to encounter unexpected repercussions. This story, which is both quiet and expressive, provides a rare chance to examine idiomatic meanings that are expressed nonverbally. The study uses a qualitative descriptive approach to find and analyse several scenes that metaphorically illustrate well-known sayings like “don’t judge a book by its cover,” “patience is a virtue,” and “what goes around comes around.” The results demonstrate how action, gesture, and facial expression may all serve as visual languages that represent virtues like poetic justice, humility, and tolerance. These visual idioms improve the narrative by enabling viewers to deduce intricate meanings without using spoken words. Finally, by demonstrating how idioms can transcend language through metaphorical representation in multimodal texts, this study highlights the potency of visual narrative and advances the discipline of visual pragmatics
PERANAN SISTEM ENTERPRISE RESOURCES PLANNING (ERP) DALAM MENINGKATKAN KINERJA KEUANGAN PERUSAHAAN: STUDI LITERATUR Bunga Ramadani Nureza Saputri; Siti Atia Tulloh; Putri Fatimah Azzahra; Febriana Haudi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8517

Abstract

Companies are currently required to have fast, accurate, and integrated information systems to be able to compete in the digital era. Enterprise Resource Planning (ERP) is one of the systems widely implemented because it can integrate various business processes ranging from finance, production, marketing, to human resources. This research is a literature review that aims to examine the role of ERP systems in improving company financial performance. The results of various journal findings indicate that ERP implementation can increase operational efficiency, accelerate the reporting process, reduce unnecessary costs, and help management make decisions based on more accurate data. Furthermore, several studies analyzed in this research also confirm that ERP helps companies reduce human error in the process of recording and processing data. With data integration, each division can be connected, so that company activities become more transparent. This has an impact on improving the quality of financial reports, which are more timely and easier to use to evaluate company performance. ERP implementation has also been proven to support companies in increasing work productivity, because time-consuming manual processes can be automated to become more efficient. Overall, this literature review concludes that ERP has a positive impact on company financial performance, both directly and indirectly. However, ERP effectiveness is still influenced by factors such as human resource readiness, management support, and the suitability of ERP modules to the company's needs. By understanding these factors, companies can maximize the benefits of ERP as a long-term investment to improve financial performance and market competitiveness.
PENGARUH TREN DAN FEAR OF MISSING OUT (FoMO) TERHADAP KEPUTUSAN PEMBELIAN IPHONE MELALUI BRAND TRUST PADA GEN Z DI KOTA JAMBI Putri Fatimah Azzahra
Jurnal Media Akademik (JMA) Vol. 4 No. 2 (2026): JURNAL MEDIA AKADEMIK Edisi Februari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/q9npz488

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh tren dan Fear of Missing Out (FoMO) terhadap keputusan pembelian iPhone pada Generasi Z di Kota Jambi dengan brand trust sebagai variabel mediasi. Perkembangan teknologi digital dan media sosial telah mengubah perilaku konsumen, khususnya Generasi Z, di mana keputusan pembelian tidak lagi didasarkan semata-mata pada pertimbangan fungsional, tetapi juga dipengaruhi oleh faktor sosial dan psikologis. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian kausal. Data dikumpulkan melalui kuesioner daring terhadap 97 responden Generasi Z yang pernah dan sedang menggunakan iPhone. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa tren dan FoMO berpengaruh positif dan signifikan terhadap brand trust dan keputusan pembelian. Selain itu, brand trust berpengaruh signifikan terhadap keputusan pembelian serta berperan sebagai variabel mediasi dalam hubungan antara tren dan FoMO terhadap keputusan pembelian. Temuan ini menegaskan pentingnya penguatan kepercayaan merek dalam mengonversi pengaruh sosial dan psikologis menjadi keputusan pembelian aktual pada Generasi Z. Penelitian ini memberikan kontribusi konseptual dalam kajian perilaku konsumen digital, khususnya pada produk teknologi premium.
Co-Authors Bunga Ramadani Nureza Saputri Febriana Haudi Otong Setiawan Djuharie Siti Atia Tulloh